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          <h1 class="headline heading-content margin-8-top margin-16-bottom">Hurricane Harvey: Corporate America Steps Up</h1>
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                           <a class="bold author-name" href="/author/ellen-mcgirt/">Ellen McGirt</a>
            
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                      August 28, 2017
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                  <p>Major corporations have an essential role to play when natural disasters hit, in both direct relief efforts and over the longer term. As the tail end of Hurricane Harvey continues to batter an increasingly desperate Houston area, it’s worth remembering how much good big business can do in times of strife.</p>
                  <p>Last week, <a href="http://fortune.com/fortune500/walmart/" target="_blank">Walmart</a> CEO Doug McMillon <a href="http://fortune.com/2015/08/21/walmart-ceo-mcmillon-katrina-gift/">announced a $25 million donation</a> to support global disaster relief, in advance of the 10th anniversary of Hurricane Katrina. “Hurricane Katrina touched our customers, communities we serve, and our associates in a profound way,” he said an Instagram video posted on <a href="https://www.instagram.com/dougmcmillon/" target="_blank" rel="noopener noreferrer">his personal account</a>.</p>
                  <p>McMillon is not overstating the matter. After Katrina hit, the company found ways to step in when FEMA and other agencies failed.</p>
                  <p>A look back at <em>Fortune&#8217;s</em> archives tells the tale. I vividly remember when reporting <a href="http://archive.fortune.com/magazines/fortune/fortune_archive/2005/10/03/8356743/index.htm">for this story</a>, which was written by former staffer Devin Leonard, hit the newsroom. The opening anecdote stars Jessica Lewis, the co-manager of a Walmart in the Gulf Coast resort town of Waveland, Miss. The entire 7,000 person town was in shreds:</p>
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                        <p>Lewis felt there was only one thing to do. She had her stepbrother clear a path through the mess in the store with a bulldozer. Then she salvaged everything she could and handed it out in the parking lot. She gave socks and underwear to shivering Waveland police officers who had climbed into trees to escape the rising water. She handed out shoes to her barefoot neighbors and diapers for their babies. She gave people bottled water to drink and sausages, stored high in the warehouse, that hadn&#8217;t been touched by the flood. She even broke into the pharmacy and got insulin and drugs for AIDS patients. &#8220;This is the right thing to do,&#8221; she recalls thinking. &#8220;I hope my bosses aren&#8217;t going to have a problem with that.&#8221;</p>
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                  <p>Her instincts turned out to be right, though the full story is complex. For a deeper assessment of Walmart’s rapid-fire decision making during and after the storm, you can order the <em>Harvard Business Review’s </em>case study <a href="https://hbr.org/product/wal-mart-s-response-to-hurricane-katrina-striving-for-a-public-private-partnership/HKS150-PDF-ENG" target="_blank" rel="noopener noreferrer">here</a> &#8212; it’s $8.95 and worth the investment. For more on McMillon’s current leadership insights, check out Brian O’Keefe’s recent profile, &#8220;<a href="http://fortune.com/2015/06/04/walmart-ceo-doug-mcmillon/">The Man Who&#8217;s Reinventing Walmart</a>.”</p>
                  <p>Ten years after Katrina, as Texas faces a natural disaster of similarly epic proportions, I expect that businesses will take the lead again.</p>
                  <p>This prediction is already coming to pass. As <em>Fortune’s </em>Chris Morris <a href="http://fortune.com/2017/08/28/hurricane-harvey-corporate-donations/">reports, </a>companies like <a href="http://fortune.com/fortune500/amazon-com/" target="_blank">Amazon</a>, <a href="http://fortune.com/fortune500/alphabet/" target="_blank">Google</a>, <a href="http://fortune.com/fortune500/home-depot/" target="_blank">Home Depot</a> and <a href="http://fortune.com/fortune500/starbucks/" target="_blank">Starbucks</a> have stepped up with direct cash infusions to relief organizations. In some cases, they are matching employee donations.</p>
                  <p>Going forward, I believe we&#8217;ll see more companies, agencies, and constituencies that don&#8217;t typically work together join forces to collaborate on relief efforts. Sure, caring about customers, communities, and employees is good business. But I predict that in this and future disasters, for-profit institutions <a href="http://time.com/4589745/fortune-time-global-forum-report/" target="_blank" rel="noopener noreferrer">will increasingly show us</a> they are ready to step up and provide vital expertise and leadership in the face of true suffering.</p>
                  <p>Let&#8217;s keep each other posted on this.</p>
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                            </a>        <table> <tr> <td style="padding:0 0 9px;font:bold 22px/26px Helvetica, Arial, sans-serif;color:#000;"> 											Introducing a new Term Sheet 										</td> </tr> <tr> <td style="padding:0 0 3px;font:300 16px/21px Helvetica, Arial, sans-serif;color:#000;"> 									The great <a href="https://click.email.fortune.com/?qs=39092617036bc4bbbefd3066c59070092d9f024dcbe41a69d5626df5fe5c8f0024e29af3bce9cc63f16c626da904cdc27e80cb30009a2944">Polina Marinova</a> is now producing Term Sheet, the daily dispatch on behind-the-scenes deal-making and venture activity. She is following in the monumental footsteps of Dan Primack and Erin Griffith, but is promising to bring her own fresh take. “Term Sheet will continue to skew toward venture, startup, and tech deals, but it will have my voice, my opinions, and more than a few of my sarcastic comments weaved throughout,&#8221; she says. Polina edited <em>raceAhead </em>for a spell, so I can attest to her talent, judgment, heart, and love of hip hop. The also great <a href="https://click.email.fortune.com/?qs=7a32d3c58454a5687586bd9e494dce613fd7e11364563ea24480ef933be3fc78e52d86c1ec651d37a751c7b05c4b4121a29ac3e0eebcb105">Lucinda Shen</a> compiles the IPO news; feel free to send tips, ideas and deal announcements to Polina <a href="mailto:polina.marinova@fortune.com">here</a> and IPO news to Lucinda <a href="mailto:lucinda.shen@fortune.com">here</a>. Click below to subscribe. 								</td> </tr> <tr> <td style="padding:0 0 29px;font:bold 12px/16px Helvetica, Arial, sans-serif;text-transform:uppercase;color:#000;"> 							<a href="https://pages.email.fortune.com/newsletters/">Term Sheet</a></td> </tr> </table>
                            <table> <tr> <td style="padding:0 0 9px;font:bold 22px/26px Helvetica, Arial, sans-serif;color:#000;"> 											Op-Ed: Who will care about Sheriff Arpaiao’s victims? 										</td> </tr> <tr> <td style="padding:0 0 3px;font:300 16px/21px Helvetica, Arial, sans-serif;color:#000;"> 									On Friday, President Trump pardoned Joe Arpaiao, the former Maricopa County sheriff who last month <a href="http://www.azcentral.com/story/news/local/phoenix/2017/07/31/maricopa-county-sheriff-joe-arpaio-found-guilty-criminal-contempt-court/486278001/" target="_blank" rel="noopener noreferrer">was found guilty of criminal contempt</a> for violating a 2011 federal judge’s order to stop racially profiling Arizona’s Latinx community. But that barely touches on his offenses, explains <em>The Boston Globe’s </em>Marcela García. “[I]t was an endorsement of one of the nation’s most blatant racists, a man who has displayed boundless and illegal animosity toward immigrants,” she says, as she ticks through an interminable list of Arpaiao’s unchecked behavior. If you have time for only one opinion piece on the matter, make it this one. 								</td> </tr> <tr> <td style="padding:0 0 29px;font:bold 12px/16px Helvetica, Arial, sans-serif;text-transform:uppercase;color:#000;"> 							<a href="http://www.bostonglobe.com/opinion/2017/08/26/where-justice-for-arpaio-victims/znlmzYyeBiWo5aZItnuJxI/story.html?et_rid=531684165&#038;s_campaign=weekinopinion:newsletter" target="_blank" rel="noopener noreferrer">Boston Globe</a></td> </tr> </table>
                            <table> <tr> <td style="padding:0 0 9px;font:bold 22px/26px Helvetica, Arial, sans-serif;color:#000;"> 											Study: Race and disparities of care in neonatal units 										</td> </tr> <tr> <td style="padding:0 0 3px;font:300 16px/21px Helvetica, Arial, sans-serif;color:#000;"> 									The Stanford University School of Medicine has published a new study that shows that white and Asian infants receive the highest quality treatment in intensive care units designed for newborns. The study looked at 90% of the NICU facilities in California and analyzed the care received by some 19,000 babies from 2010-2014. The trends showed that African American, Hispanic and “other” infants (including Native American and Alaska Native infants) scored lower in treatment and outcomes. While the disparities varied in some cases, African American and Latinx babies were more likely to be cared for at lower quality units, and less likely to get essential interventions such as an eye exam or human breast milk upon discharge from the hospital. 								</td> </tr> <tr> <td style="padding:0 0 29px;font:bold 12px/16px Helvetica, Arial, sans-serif;text-transform:uppercase;color:#000;"> 							<a href="http://www.sfchronicle.com/business/article/Babies-race-affects-quality-of-care-in-12001309.php" target="_blank" rel="noopener noreferrer">San Francisco Chronicle</a></td> </tr> </table>
                            <table> <tr> <td style="padding:0 0 9px;font:bold 22px/26px Helvetica, Arial, sans-serif;color:#000;"> 											Uber invests in the pipeline via Girls Who Code 										</td> </tr> <tr> <td style="padding:0 0 3px;font:300 16px/21px Helvetica, Arial, sans-serif;color:#000;"> 									In addition to its new CEO, the ride-sharing company is donating $1.2 million to Girls Who Code over the next three years, to help the STEM program reach 60,000 more future programmers at earlier ages through more school and stand-alone programs. Uber’s Chief Branding Officer, Bozoma Saint John will be joining the Girls Who Code board, and Uber engineers will be mentoring students at local Girls Who Code chapters. 								</td> </tr> <tr> <td style="padding:0 0 29px;font:bold 12px/16px Helvetica, Arial, sans-serif;text-transform:uppercase;color:#000;"> 							<a href="https://www.theverge.com/2017/8/24/16196812/uber-girls-who-code-diversity-bozoma-saint-john-tech" target="_blank" rel="noopener noreferrer">The Verge</a></td> </tr> </table>
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                            </a>        <table> <tr> <td style="padding:0 0 9px;font:bold 22px/26px Helvetica, Arial, sans-serif;color:#000;"> 											Evacuations are dangerous, too 										</td> </tr> <tr> <td style="padding:0 0 3px;font:300 16px/21px Helvetica, Arial, sans-serif;color:#000;"> 									As the terrible stories and images from Houston continue to emerge, this look-back from the <em>Houston Chronicle </em>recounts how dangerous evacuations ahead of major storms can be. The article surveys the deaths and misery in the wake of the Hurricane Rita evacuation in 2005. More than 107 people died, many from accidents or while stuck in traffic stalls that lasted for some up to 20 hours. &#8220;People are downplaying the fact that people died in the evacuation and that is not right,&#8221; State Rep. Garnet Coleman told the paper back in the day. &#8220;Is the chance of dying greater in the movement than in the storm? That&#8217;s the question we need to consider.&#8221; 								</td> </tr> <tr> <td style="padding:0 0 29px;font:bold 12px/16px Helvetica, Arial, sans-serif;text-transform:uppercase;color:#000;"> 							<a href="http://www.chron.com/news/houston-weather/hurricanes/amp/Exodus-weighs-heavily-in-death-toll-107-1502590.php" target="_blank" rel="noopener noreferrer">Houston Chronicle</a></td> </tr> </table>
                            <table> <tr> <td style="padding:0 0 9px;font:bold 22px/26px Helvetica, Arial, sans-serif;color:#000;"> 											What if technology addressed real human needs &#8211;like eradicating malaria? 										</td> </tr> <tr> <td style="padding:0 0 3px;font:300 16px/21px Helvetica, Arial, sans-serif;color:#000;"> 									Malaria is a nasty blood borne illness that kills 400,000 people every year, mostly in Africa. But savvy tech solutions, like using computers to recognize parasites in the blood at an early stage, could revolutionize early detection and treatment. Enter IVL, a research lab founded by Nathan Myhrvold, formerly chief technology officer at Microsoft, a diverse institution dedicated to solving problems people actually need. &#8220;The tech industry has almost entirely been about making tools and toys for rich people,&#8221; Myhrvold told <em>Pacific Standard</em>. &#8220;We sat down and thought, what are some of the ways we could direct technology to the poorest people on Earth—to transform the lives of people who <em>need</em> their lives transformed?&#8221; IVL also licenses its tech for nearly free and invests in promising health care researchers in developing countries with interesting projects at early stages. 								</td> </tr> <tr> <td style="padding:0 0 29px;font:bold 12px/16px Helvetica, Arial, sans-serif;text-transform:uppercase;color:#000;"> 							<a href="https://psmag.com/magazine/engineering-the-end-of-malaria?mc_cid=ed93b02069&#038;mc_eid=d39df3186e" target="_blank" rel="noopener noreferrer">Pacific Standard</a></td> </tr> </table>
                            <table> <tr> <td style="padding:0 0 9px;font:bold 22px/26px Helvetica, Arial, sans-serif;color:#000;"> 											Colin Kaepernick is giving away his money 										</td> </tr> <tr> <td style="padding:0 0 3px;font:300 16px/21px Helvetica, Arial, sans-serif;color:#000;"> 									The still unemployed Kaepernick is making good on his pledge to give away a million dollars &#8212; plus all the proceeds from the sale of his jerseys in the 2016 season – to organizations doing good work in marginalized communities. If you haven’t already, check out his website for the play-by-play on who is getting grants, and what they’re planning on doing with the money. There’s about to be some pretty spiffy looking formerly incarcerated or homeless men and women preparing for a life of self-determination coming out of Jamaica, NY, is all I’m saying. 								</td> </tr> <tr> <td style="padding:0 0 29px;font:bold 12px/16px Helvetica, Arial, sans-serif;text-transform:uppercase;color:#000;"> 							<a href="http://kaepernick7.com/million-dollar-pledge/" target="_blank" rel="noopener noreferrer">Kaepernick7.com</a></td> </tr> </table>
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                                  <a href="http://content.time.com/time/nation/article/0,8599,1929920,00.html">Every time I watch Sheriff Joe unleash his 'posse' on another neighborhood with a high Hispanic population, arresting people with brown skin for the most stupid of offenses — honking their horn, having a taillight out, not signaling when they change lanes — I have to wonder how anyone could not see this as an assault on an entire race of people.</a>
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                                  <figcaption class="blockquote-attribution">- —Jana Bommersbach</figcaption>
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