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            <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2>
  New York Life Donates Meeting Space and Sleeping Rooms to Assist with Hurricane Relief
</h2>
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            <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">September 15, 2017</div>
      
            <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danalynne-wheeler-menegus" hreflang="en">Danalynne Wheeler Menegus</a></div>
      
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            <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>New York Life, the largest mutual life insurance company in the United States, recently showed how an</p>

<p>event cancellation could be turned into an opportunity to do good.</p>

<p>New York Life’s 2017 Executive Council Meeting was scheduled to be held at the Austin Convention</p>

<p>Center at the end of August. With the approach of hurricane Harvey, the corporation opted to cancel</p>

<p>the event for the sake of safety.</p>

<p>Typically, late cancellations mean that money contractually obligated for meeting space, food and</p>

<p>beverage, and hotel rooms is lost, and often space goes unused.</p>

<p>Rather than letting the space go to waste, New York Life saw an opportunity to help. The company</p>

<p>donated 100 guest rooms at the Hilton Downtown Austin, plus the food, beverage, and meeting space at</p>

<p>the Austin Convention Center that had been booked for its meeting, to Red Cross volunteers and</p>

<p>evacuees from the greater Houston area where the hurricane had hit the hardest.</p>

<p>&amp;quot;I met a number of Red Cross staff and volunteers arriving at the Austin Hilton to help with the relief</p>

<p>efforts in Houston. Chatting with these mental health professionals and social service workers that</p>

<p>would benefit from the contributions of the hotel rooms and food that we donated made our support</p>

<p>even more meaningful,” said Ellen Kantro, vice president of multimedia and events, New York Life.</p>

<p>She added, “It was comforting to see firsthand that they were able to make good use of what we were</p>

<p>able to donate and brought great satisfaction to all of us - both on-site in Austin and company-wide.&amp;quot;</p>

<p>Visit Austin, the official destination marketing and sales organization for the City of Austin, didn&amp;#39;t want</p>

<p>New York Life’s efforts to go unnoticed. They issued a press release thanking the company for its</p>

<p>charitable donation.</p>

<p>“We are grateful to companies like New York Life for their compassion and generosity towards those in</p>

<p>Houston and the Texas coast who have lost everything,” said Tom Noonan, president and CEO of Visit</p>

<p>Austin.</p>

<p>He added, “Austin remains committed to helping our friends and neighbors in Texas who are dealing</p>

<p>with the aftermath of this storm and we know – in true Texas spirit – we will continue to rebuild and</p>

<p>overcome.”</p>

<p>In addition to donating their meeting space, sleeping rooms, and food and beverage, New York Life</p>

<p>made a corporate donation of $500,000, allocating $150,000 to the American Red Cross, $100,000</p>

<p>to Save the Children and $100,000 to Feeding Texas to aid immediate relief efforts in southeastern</p>

<p>Texas, with a company match of up to $150,000 for contributions from its employees and agents to help</p>

<p>those directly impacted by the hurricane.</p>

<p> </p>

<p>The company is continuing to work with local staff, federal officials and its charity partners in the area to</p>

<p>determine how it can best support long-term relief efforts going forward.</p></div>
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</div></div><div class="views-field views-field-title"><span class="field-content"><a href="/what-event-metrics-should-you-be-measuring-guide-measuring-event-marketing" hreflang="en">What Event Metrics Should You Be Measuring? A Guide to Measuring Event Marketing</a></span></div><div class="views-field views-field-body"><div class="field-content">“ROI”, at best, is a misleading metric as it relates to evaluating event marketing performance.

We’ve developed a point-of-view on event metrics that is more realistic than ROI, and which recognizes that most events are more than just selling opportunities. They also build brand affinity and strengthen customer loyalty.

With that in mind, let’s look at four key event marketing metrics:</div></div><div class="views-field views-field-nothing"><span class="field-content"><a href="/what-event-metrics-should-you-be-measuring-guide-measuring-event-marketing"> Learn More  <i class="fa fa-fw  fa-arrow-right"></i></a></span></div>
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  <div class="select-wrapper"><select data-drupal-selector="edit-taxonomy-vocabulary-5" class="form-select form-control" id="edit-taxonomy-vocabulary-5" name="taxonomy_vocabulary_5"><option
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            value="457">All</option><option
            value="461">Audio Visual Equipment</option><option
            value="465">Badges</option><option
            value="466">Balloon Decoration</option><option
            value="472">Call Center/Telemarketing</option><option
            value="1771">Catering Services</option><option
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            value="479">Destination Management</option><option
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            value="1776">Electrical</option><option
            value="484">Email/Newsletter Service Providers</option><option
            value="486">Entertainment &amp; Music Services</option><option
            value="488">Equipment &amp; Furniture Rental</option><option
            value="489">Event Planning &amp; Staging</option><option
            value="490">Event Technology</option><option
            value="492">Floor &amp; Carpet</option><option
            value="497">General Service Contractors</option><option
            value="500">Housing/Travel</option><option
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            value="507">Lead Management/Retrieval Service</option><option
            value="1781">Lighting</option><option
            value="509">Logistics &amp; Freight</option><option
            value="510">Marketing &amp; Advertising Services</option><option
            value="518">Personnel &amp; Staffing</option><option
            value="520">Photography</option><option
            value="521">Pipe &amp; Drape</option><option
            value="522">Plants and Flowers</option><option
            value="524">Promotional Products</option><option
            value="526">Public Relations</option><option
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            value="535">Signage and Graphics</option><option
            value="536">Speakers</option><option
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            value="540">Surveys &amp; Polling</option><option
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            value="543">Translation Services</option><option
            value="546">Truss</option><option
            value="547">Video &amp; Multimedia</option><option
            value="548">Virtual/Online Events</option><option
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            value="Algeria">Algeria</option><option
            value="Andorra">Andorra</option><option
            value="Angola">Angola</option><option
            value="Antigua and Barbuda">Antigua and Barbuda</option><option
            value="Argentina">Argentina</option><option
            value="Armenia">Armenia</option><option
            value="Australia">Australia</option><option
            value="Austria">Austria</option><option
            value="Azerbaijan">Azerbaijan</option><option
            value="Bahamas">Bahamas</option><option
            value="Bahrain">Bahrain</option><option
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            value="Bhutan">Bhutan</option><option
            value="Bolivia">Bolivia</option><option
            value="Bosnia-Herzegovina">Bosnia-Herzegovina</option><option
            value="Botswana">Botswana</option><option
            value="Brazil">Brazil</option><option
            value="Brunei">Brunei</option><option
            value="Bulgaria">Bulgaria</option><option
            value="Burkina">Burkina</option><option
            value="Burundi">Burundi</option><option
            value="Cambodia">Cambodia</option><option
            value="Cameroon">Cameroon</option><option
            value="Canada">Canada</option><option
            value="Cape Verde">Cape Verde</option><option
            value="Central African Republic">Central African Republic</option><option
            value="Chad">Chad</option><option
            value="Chile">Chile</option><option
            value="China">China</option><option
            value="Colombia">Colombia</option><option
            value="Comoros">Comoros</option><option
            value="Congo">Congo</option><option
            value="Costa Rica">Costa Rica</option><option
            value="Croatia">Croatia</option><option
            value="Cuba">Cuba</option><option
            value="Cyprus">Cyprus</option><option
            value="Czech Republic">Czech Republic</option><option
            value="Denmark">Denmark</option><option
            value="Djibouti">Djibouti</option><option
            value="Dominica">Dominica</option><option
            value="Dominican Republic">Dominican Republic</option><option
            value="Ecuador">Ecuador</option><option
            value="Egypt">Egypt</option><option
            value="El Salvador">El Salvador</option><option
            value="Equatorial Guinea">Equatorial Guinea</option><option
            value="Eritrea">Eritrea</option><option
            value="Estonia">Estonia</option><option
            value="Ethiopia">Ethiopia</option><option
            value="Fiji">Fiji</option><option
            value="Finland">Finland</option><option
            value="France">France</option><option
            value="Gabon">Gabon</option><option
            value="Gambia">Gambia</option><option
            value="Georgia">Georgia</option><option
            value="Germany">Germany</option><option
            value="Ghana">Ghana</option><option
            value="Greece">Greece</option><option
            value="Greenland">Greenland</option><option
            value="Grenada">Grenada</option><option
            value="Guatemala">Guatemala</option><option
            value="Guinea">Guinea</option><option
            value="Guinea-Bissau">Guinea-Bissau</option><option
            value="Guyana">Guyana</option><option
            value="Haiti">Haiti</option><option
            value="Honduras">Honduras</option><option
            value="Hong Kong">Hong Kong</option><option
            value="Hungary">Hungary</option><option
            value="Iceland">Iceland</option><option
            value="India">India</option><option
            value="Indonesia">Indonesia</option><option
            value="Iran">Iran</option><option
            value="Iraq">Iraq</option><option
            value="Ireland">Ireland</option><option
            value="Israel">Israel</option><option
            value="Italy">Italy</option><option
            value="Ivory Coast">Ivory Coast</option><option
            value="Jamaica">Jamaica</option><option
            value="Japan">Japan</option><option
            value="Jordan">Jordan</option><option
            value="Kazakhstan">Kazakhstan</option><option
            value="Kenya">Kenya</option><option
            value="Kirghizia">Kirghizia</option><option
            value="Kiribati">Kiribati</option><option
            value="Korea">Korea</option><option
            value="Kuwait">Kuwait</option><option
            value="Kyrgyzstan">Kyrgyzstan</option><option
            value="Laos">Laos</option><option
            value="Latvia">Latvia</option><option
            value="Lebanon">Lebanon</option><option
            value="Lesotho">Lesotho</option><option
            value="Liberia">Liberia</option><option
            value="Libya">Libya</option><option
            value="Liechtenstein">Liechtenstein</option><option
            value="Lithuania">Lithuania</option><option
            value="Luxembourg">Luxembourg</option><option
            value="Macau">Macau</option><option
            value="Macedonia">Macedonia</option><option
            value="Madagascar">Madagascar</option><option
            value="Malawi">Malawi</option><option
            value="Malaysia">Malaysia</option><option
            value="Maldives">Maldives</option><option
            value="Mali">Mali</option><option
            value="Malta">Malta</option><option
            value="Martinique">Martinique</option><option
            value="Mauritania">Mauritania</option><option
            value="Maurituis">Maurituis</option><option
            value="Mexico">Mexico</option><option
            value="Micronesia">Micronesia</option><option
            value="Moldova">Moldova</option><option
            value="Monaco">Monaco</option><option
            value="Mongolia">Mongolia</option><option
            value="Morocco">Morocco</option><option
            value="Mozambique">Mozambique</option><option
            value="Myanmar">Myanmar</option><option
            value="Namibia">Namibia</option><option
            value="Nauru">Nauru</option><option
            value="Nepal">Nepal</option><option
            value="Netherlands">Netherlands</option><option
            value="Netherlands Antilles">Netherlands Antilles</option><option
            value="New Zealand">New Zealand</option><option
            value="Nicaragua">Nicaragua</option><option
            value="Niger">Niger</option><option
            value="Nigeria">Nigeria</option><option
            value="Norway">Norway</option><option
            value="Oman">Oman</option><option
            value="Pakistan">Pakistan</option><option
            value="Panama">Panama</option><option
            value="Papua New Guinea">Papua New Guinea</option><option
            value="Paraguay">Paraguay</option><option
            value="Peru">Peru</option><option
            value="Philippines">Philippines</option><option
            value="Poland">Poland</option><option
            value="Portugal">Portugal</option><option
            value="Puerto Rico">Puerto Rico</option><option
            value="Qatar">Qatar</option><option
            value="Romania">Romania</option><option
            value="Russian Federation">Russian Federation</option><option
            value="Rwanda">Rwanda</option><option
            value="San Marino">San Marino</option><option
            value="Sao Tome and Principe">Sao Tome and Principe</option><option
            value="Saudi Arabia">Saudi Arabia</option><option
            value="Senegal">Senegal</option><option
            value="Serbia &amp; Montenegro">Serbia &amp; Montenegro</option><option
            value="Seychelles">Seychelles</option><option
            value="Sierra Leone">Sierra Leone</option><option
            value="Singapore">Singapore</option><option
            value="Slovakia">Slovakia</option><option
            value="Slovenia">Slovenia</option><option
            value="Solomon Islands">Solomon Islands</option><option
            value="Somalia">Somalia</option><option
            value="South Africa">South Africa</option><option
            value="Spain">Spain</option><option
            value="Sri Lanka">Sri Lanka</option><option
            value="St Kitts-Nevis">St Kitts-Nevis</option><option
            value="St Lucia">St Lucia</option><option
            value="St Vincent">St Vincent</option><option
            value="Sudan">Sudan</option><option
            value="Surinam">Surinam</option><option
            value="Swaziland">Swaziland</option><option
            value="Sweden">Sweden</option><option
            value="Switzerland">Switzerland</option><option
            value="Syria">Syria</option><option
            value="Taiwan">Taiwan</option><option
            value="Tajikistan">Tajikistan</option><option
            value="Tanzania">Tanzania</option><option
            value="Thailand">Thailand</option><option
            value="Togo">Togo</option><option
            value="Tonga">Tonga</option><option
            value="Trinidad &amp; Tobago">Trinidad &amp; Tobago</option><option
            value="Tunisia">Tunisia</option><option
            value="Turkey">Turkey</option><option
            value="Turkmenistan">Turkmenistan</option><option
            value="Tuvalu">Tuvalu</option><option
            value="Uganda">Uganda</option><option
            value="Ukraine">Ukraine</option><option
            value="United Arab Emirates">United Arab Emirates</option><option
            value="United Kingdom">United Kingdom</option><option
            value="Uruguay">Uruguay</option><option
            value="Uzbekistan">Uzbekistan</option><option
            value="Vanuatu">Vanuatu</option><option
            value="Venezuela">Venezuela</option><option
            value="Vietnam">Vietnam</option><option
            value="West Indies">West Indies</option><option
            value="Western Samoa">Western Samoa</option><option
            value="Yemen">Yemen</option><option
            value="Yugoslavia">Yugoslavia</option><option
            value="Zaire">Zaire</option><option
            value="Zambia">Zambia</option><option
            value="Zimbabwe">Zimbabwe</option></select></div>

  
  
  </div>
<a href="/how-get-added-our-listings" data-drupal-selector="edit-add-manage-listing" id="edit-add-manage-listing">Add/Manage Listing</a><div data-drupal-selector="edit-actions" class="form-actions form-group js-form-wrapper form-wrapper" id="edit-actions"><button data-drupal-selector="edit-submit-vendor-search" class="button js-form-submit form-submit btn-primary btn icon-before" type="submit" id="edit-submit-vendor-search" value="Search" name=""><span class="icon glyphicon glyphicon-search" aria-hidden="true"></span>
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