<!DOCTYPE html><html lang="en"><head><base href="/"><title>Today's Must-Reads For Entrepreneurs: Helping Houston, The Newest Unicorns, The Uber Of Boats</title><meta charset="UTF-8"><meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"><meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no"><link rel="canonical" itemprop="url" href="https://www.forbes.com/sites/lorenfeldman/2017/08/28/todays-must-reads-for-entrepreneurs-meet-the-newest-unicorns-the-uber-of-boats-is-uber-houston/"><script>!function(e){function n(r){if(t[r])return t[r].exports;var o=t[r]={i:r,l:!1,exports:{}};return e[r].call(o.exports,o,o.exports,n),o.l=!0,o.exports}var r=window.webpackJsonp;window.webpackJsonp=function(t,c,a){for(var i,u,f,d=0,s=[];d<t.length;d++)u=t[d],o[u]&&s.push(o[u][0]),o[u]=0;for(i in c)Object.prototype.hasOwnProperty.call(c,i)&&(e[i]=c[i]);for(r&&r(t,c,a);s.length;)s.shift()();if(a)for(d=0;d<a.length;d++)f=n(n.s=a[d]);return f};var 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<div _ngcontent-c20="" innerhtml="<div id=&quot;attachment_41505859&quot; class=&quot;wp-caption alignnone&quot;> 
 <div class=&quot;article-body-image&quot;> 
  <progressive-image class=&quot;progressive-placeholder&quot; src=&quot;https://thumbor.forbes.com/thumbor/960x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F41505859%2F960x0.jpg%3Ffit%3Dscale&quot; low-res-src=&quot;https://thumbor.forbes.com/thumbor/100x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F41505859%2F960x0.jpg%3Ffit%3Dscale&quot;></progressive-image> 
 </div> 
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  <div class=&quot;caption-container&quot; ng-class=&quot;caption_state&quot;> 
   <fbs-accordion current=&quot;0&quot;> 
    <p class=&quot;wp-caption-text&quot;>Residents shop for emergency supplies from a Randall's Food Markets store in Houston on Thursday. Photographer: F. Carter Smith/Bloomberg</p> 
   </fbs-accordion> 
  </div> 
 </div> 
</div>
<p>News and insights from around the Web:</p>
<p><strong>Houston</strong></p>
<p>Retailers <a href=&quot;http://www.chron.com/news/houston-weather/hurricaneharvey/article/Houston-retailers-close-stores-to-assess-Harvey-12003495.php&quot; target=&quot;_blank&quot;>shut down on Sunday</a>: &quot;Randalls managed to open three Houston locations and one in Cypress until early Sunday evening. Its other local store remained closed. ...&amp;nbsp;Walmart, which mobilized its emergency response center Friday, kept most of its Houston-area stores closed amid flooding, power outages and road closures. The company sent nearly 800 truckloads of water and emergency supplies to Texas as the storm rolled inland, and it expects to send another 1,700 truckloads of water within the next week.&quot;</p>
<p>Here's <a href=&quot;http://www.chron.com/news/houston-weather/hurricaneharvey/article/Hurricane-Harvey-How-to-help-victims-of-the-12003372.php&quot; target=&quot;_blank&quot;>how to help</a>.</p>
<p><strong>Startups</strong></p>
<p> 
 </p>
<p>In the first half of 2017, <a href=&quot;https://www.cbinsights.com/research/new-unicorn-startups-us/&quot; target=&quot;_blank&quot;>a dozen venture-backed unicorns emerged</a>: &quot;This new unicorn cohort operates across industries, from fitness tech to cybersecurity to enterprise data management. Healthcare and wellness was one common theme, with health tech platform Outcome Health, cycling fitness company Peloton, and health insurance startup Clover Health all raising unicorn rounds this past May. While late-stage investing rounds are the typical “tipping point” for entry into the unicorn club, one quarter of newborn unicorns in H1’17 earned their $1B+ valuations with a mid-stage Series C capital raise. And while the majority of unicorn deals (8 of 12) were worth $100M+, three companies landed on the list with raises under $100M: Quora, with an $85M Series D, Rocket Lab, with a $75M Series D, and Symphony, with a $63M Series C.&quot;</p>
<p>Meet <a href=&quot;https://www.edsurge.com/amp/news/2017-08-22-meet-the-5-education-technology-startups-from-y-combinator-s-summer-2017-class&quot; target=&quot;_blank&quot;>5 edtech startups from Y Combinator</a>: &quot;Hire faster, hire better, and reduce teacher turnover. Led by a former D.C. Public Schools human talent administrator, Nimble aims to be “a better applicant system that uses machine learning to find teachers with the best potential and match them in classrooms where they’re likely to succeed,” says Lauren Dachille, the company’s co-founder and CEO. The traditional hiring process for teachers is disorganized, she claims, and often involves disparate, disconnected tools. 'Sometimes districts are hiring for convenience, not quality.' Dachille believes that data can determine the type of classroom environment where a teacher can thrive. Some of that information can come from résumés and work samples (in the form of videos, for instance). But the system also collects unstructured data through open-response questions, and uses natural language processing to parse those answers and identify where an applicant may be strongest.&quot;</p>
<div class=&quot;vestpocket&quot; vest-pocket=&quot;&quot;></div>
<p>Stony Creek Colors is <a href=&quot;https://www.forbes.com/sites/forbestreptalks/2017/08/27/stony-creek-colors-is-convincing-tobacco-farmers-to-grow-indigo-building-a-business-on-natural-dyes/#6bba72d81cd9&quot; target=&quot;_self&quot;>convincing farmers to grow indigo instead of tobacco</a>: &quot;Once people hear that they might be wearing organic cotton blue jeans, but the dye is made from cyanide and no longer made in the United States because it is so hazardous they will recognize the importance of natural alternatives. The toxicity of the chemicals in synthetic indigo is really staggering.&quot;</p>
<p><strong>Pricing</strong></p>
<p>Amazon is already <a href=&quot;https://www.marketplace.org/2017/08/25/business/whole-foods-whole-paycheck&quot; target=&quot;_blank&quot;>disrupting the super-market industry</a>: &quot;Food retailers like Kroger and Walmart have whittled down their prices to compete with each other and with Amazon. One advantage these chains had over Amazon was their brick-and-mortar stores. If you want to buy fresh food like salmon or eggs, you’re probably not going to do it online. Now that Amazon has access to Whole Food stores, and it's planning to sell these products at lower prices, these chains will have more competition. We saw some of the disruption reflected in the markets yesterday — Kroger’s shares fell more than 8 percent after the announcement, while Walmart’s dipped 2 percent. In total, the news ended up wiping out nearly $12 billion in market value from grocery stores on Thursday.&quot;</p>
<p>UberBOAT, a test program, is <a href=&quot;https://www.nytimes.com/2017/08/24/world/europe/croatia-uber-app-boat-ride-hailing.html&quot; target=&quot;_blank&quot;>serving Croatia’s tourist-choked islands</a>: &quot;UberBOAT is aimed at people who want a more personalized, on-demand service — and are willing to pay for it. For example, a one-way Uber trip to Hvar from Split on an eight-seat boat cost 2,600 kuna (about $416, or $52 per person); ferry tickets run about $16. Uber Adventures cost a minimum of 330 kuna (about $53) plus $5.75 per kilometer and 50 cents per minute. UberBOAT will also take visitors directly from Split’s waterfront airport to Hvar, about an hour’s journey, for about $480 for up to eight passengers, or $600 for up to 12. That would replace a half-hour $35 taxi ride from the airport to the line for the $16 ferry — where the wait for the next boat can be up to four hours and the water journey itself lasts two hours. Mr. Tremac said the service was for people more concerned about saving time than money, noting that tourists spend an average of three and a half days in the area.&quot; (And here's <a href=&quot;https://www.forbes.com/sites/bizcarson/2017/08/27/who-is-dara-khosrowshahi-ubers-new-ceo/#6462ca1927e3&quot; target=&quot;_self&quot;>an introduction to Uber's new CEO</a>.)</p>
<p><strong>Social Media</strong></p>
<p>A startup expects to drive <a href=&quot;https://www.nytimes.com/2017/08/25/business/media/lash-boost-eyelash-enhancer-marketing.html&quot; target=&quot;_blank&quot;>$175 million in revenue this year through social media testimonials</a>: &quot;One might expect the average woman to be skeptical about the idea of applying a little-known liquid to her eyelids every night in hopes of longer lashes a month later, especially without a prescription. It is the kind of thing that, if seen on a television infomercial, might be skipped without a second thought. But fueled by social media testimonials and a robust direct selling force, the serum, Lash Boost, briefly sold out this summer and the company said that sales of the product — which costs up to $150 — should top $175 million in its first year.&quot;</p>
<p><strong>Small Business</strong></p>
<p>At 54, she opened Lucky Dog Barkery, which has been called <a href=&quot;https://www.cnbc.com/2017/08/22/how-this-woman-launched-lucky-dog-barkery-the-whole-foods-for-dogs.html&quot; target=&quot;_blank&quot;>Whole Foods for dogs</a>: &quot;It's filled with high-end pet food — bison, sardines, turkey — plus dog toys and pet clothing (more on that in a moment). Customers have been lapping it up for 12 years now. The average customer spends $65, and the store averages 90-100 sales a day. 'We've got good quality people coming through the door,' Lindsey said, and that has boosted traffic to the stores around her. Lindsey opened the story even though she knew nothing about retail. 'My husband said the most I knew about retail was that I was on the wrong side of the cash register.'&quot;</p>
<p><strong></strong></p>
<strong> </strong>
<p><strong>Human Resources</strong></p>"><div id="attachment_41505859" class="wp-caption alignnone"> 
 <div class="article-body-image"> 
  <progressive-image class="progressive-placeholder" src="https://thumbor.forbes.com/thumbor/960x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F41505859%2F960x0.jpg%3Ffit%3Dscale" low-res-src="https://thumbor.forbes.com/thumbor/100x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F41505859%2F960x0.jpg%3Ffit%3Dscale"></progressive-image> 
 </div> 
 <div article-image-caption=""> 
  <div class="caption-container" ng-class="caption_state"> 
   <fbs-accordion current="0"> 
    <p class="wp-caption-text">Residents shop for emergency supplies from a Randall's Food Markets store in Houston on Thursday. Photographer: F. Carter Smith/Bloomberg</p> 
   </fbs-accordion> 
  </div> 
 </div> 
</div>
<p class="speakable-paragraph">News and insights from around the Web:</p>
<p><strong>Houston</strong></p>
<p>Retailers <a href="http://www.chron.com/news/houston-weather/hurricaneharvey/article/Houston-retailers-close-stores-to-assess-Harvey-12003495.php" target="_blank">shut down on Sunday</a>: "Randalls managed to open three Houston locations and one in Cypress until early Sunday evening. Its other local store remained closed. ...&nbsp;Walmart, which mobilized its emergency response center Friday, kept most of its Houston-area stores closed amid flooding, power outages and road closures. The company sent nearly 800 truckloads of water and emergency supplies to Texas as the storm rolled inland, and it expects to send another 1,700 truckloads of water within the next week."</p>
<p>Here's <a href="http://www.chron.com/news/houston-weather/hurricaneharvey/article/Hurricane-Harvey-How-to-help-victims-of-the-12003372.php" target="_blank">how to help</a>.</p>
<p><strong>Startups</strong></p>
<p> 
 </p>
<p>In the first half of 2017, <a href="https://www.cbinsights.com/research/new-unicorn-startups-us/" target="_blank">a dozen venture-backed unicorns emerged</a>: "This new unicorn cohort operates across industries, from fitness tech to cybersecurity to enterprise data management. Healthcare and wellness was one common theme, with health tech platform Outcome Health, cycling fitness company Peloton, and health insurance startup Clover Health all raising unicorn rounds this past May. While late-stage investing rounds are the typical “tipping point” for entry into the unicorn club, one quarter of newborn unicorns in H1’17 earned their $1B+ valuations with a mid-stage Series C capital raise. And while the majority of unicorn deals (8 of 12) were worth $100M+, three companies landed on the list with raises under $100M: Quora, with an $85M Series D, Rocket Lab, with a $75M Series D, and Symphony, with a $63M Series C."</p>
<p>Meet <a href="https://www.edsurge.com/amp/news/2017-08-22-meet-the-5-education-technology-startups-from-y-combinator-s-summer-2017-class" target="_blank">5 edtech startups from Y Combinator</a>: "Hire faster, hire better, and reduce teacher turnover. Led by a former D.C. Public Schools human talent administrator, Nimble aims to be “a better applicant system that uses machine learning to find teachers with the best potential and match them in classrooms where they’re likely to succeed,” says Lauren Dachille, the company’s co-founder and CEO. The traditional hiring process for teachers is disorganized, she claims, and often involves disparate, disconnected tools. 'Sometimes districts are hiring for convenience, not quality.' Dachille believes that data can determine the type of classroom environment where a teacher can thrive. Some of that information can come from résumés and work samples (in the form of videos, for instance). But the system also collects unstructured data through open-response questions, and uses natural language processing to parse those answers and identify where an applicant may be strongest."</p>
<div class="vestpocket" vest-pocket=""></div>
<p>Stony Creek Colors is <a href="https://www.forbes.com/sites/forbestreptalks/2017/08/27/stony-creek-colors-is-convincing-tobacco-farmers-to-grow-indigo-building-a-business-on-natural-dyes/#6bba72d81cd9" target="_self">convincing farmers to grow indigo instead of tobacco</a>: "Once people hear that they might be wearing organic cotton blue jeans, but the dye is made from cyanide and no longer made in the United States because it is so hazardous they will recognize the importance of natural alternatives. The toxicity of the chemicals in synthetic indigo is really staggering."</p>
<p><strong>Pricing</strong></p>
<p>Amazon is already <a href="https://www.marketplace.org/2017/08/25/business/whole-foods-whole-paycheck" target="_blank">disrupting the super-market industry</a>: "Food retailers like Kroger and Walmart have whittled down their prices to compete with each other and with Amazon. One advantage these chains had over Amazon was their brick-and-mortar stores. If you want to buy fresh food like salmon or eggs, you’re probably not going to do it online. Now that Amazon has access to Whole Food stores, and it's planning to sell these products at lower prices, these chains will have more competition. We saw some of the disruption reflected in the markets yesterday — Kroger’s shares fell more than 8 percent after the announcement, while Walmart’s dipped 2 percent. In total, the news ended up wiping out nearly $12 billion in market value from grocery stores on Thursday."</p>
<p>UberBOAT, a test program, is <a href="https://www.nytimes.com/2017/08/24/world/europe/croatia-uber-app-boat-ride-hailing.html" target="_blank">serving Croatia’s tourist-choked islands</a>: "UberBOAT is aimed at people who want a more personalized, on-demand service — and are willing to pay for it. For example, a one-way Uber trip to Hvar from Split on an eight-seat boat cost 2,600 kuna (about $416, or $52 per person); ferry tickets run about $16. Uber Adventures cost a minimum of 330 kuna (about $53) plus $5.75 per kilometer and 50 cents per minute. UberBOAT will also take visitors directly from Split’s waterfront airport to Hvar, about an hour’s journey, for about $480 for up to eight passengers, or $600 for up to 12. That would replace a half-hour $35 taxi ride from the airport to the line for the $16 ferry — where the wait for the next boat can be up to four hours and the water journey itself lasts two hours. Mr. Tremac said the service was for people more concerned about saving time than money, noting that tourists spend an average of three and a half days in the area." (And here's <a href="https://www.forbes.com/sites/bizcarson/2017/08/27/who-is-dara-khosrowshahi-ubers-new-ceo/#6462ca1927e3" target="_self">an introduction to Uber's new CEO</a>.)</p>
<p><strong>Social Media</strong></p>
<p>A startup expects to drive <a href="https://www.nytimes.com/2017/08/25/business/media/lash-boost-eyelash-enhancer-marketing.html" target="_blank">$175 million in revenue this year through social media testimonials</a>: "One might expect the average woman to be skeptical about the idea of applying a little-known liquid to her eyelids every night in hopes of longer lashes a month later, especially without a prescription. It is the kind of thing that, if seen on a television infomercial, might be skipped without a second thought. But fueled by social media testimonials and a robust direct selling force, the serum, Lash Boost, briefly sold out this summer and the company said that sales of the product — which costs up to $150 — should top $175 million in its first year."</p>
<p><strong>Small Business</strong></p>
<p>At 54, she opened Lucky Dog Barkery, which has been called <a href="https://www.cnbc.com/2017/08/22/how-this-woman-launched-lucky-dog-barkery-the-whole-foods-for-dogs.html" target="_blank">Whole Foods for dogs</a>: "It's filled with high-end pet food — bison, sardines, turkey — plus dog toys and pet clothing (more on that in a moment). Customers have been lapping it up for 12 years now. The average customer spends $65, and the store averages 90-100 sales a day. 'We've got good quality people coming through the door,' Lindsey said, and that has boosted traffic to the stores around her. Lindsey opened the story even though she knew nothing about retail. 'My husband said the most I knew about retail was that I was on the wrong side of the cash register.'"</p>
<p><strong></strong></p>
<strong> </strong>
<p><strong>Human Resources</strong></p></div>
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	</app-root><script id="ng-templates-state" type="application/json">{&q;environmentName&q;:&q;prod&q;,&q;is_mobile&q;:false,&q;/forbesapi/content/uri.json?shortcodes=true&a;slides=true&a;type=ng&a;tickers=true&a;bvallpages=true&a;autovpslider=true&a;stream=true&a;compressimages=true&a;mobile=false&a;prgsmobileads=false&a;relativeVideo=true&a;videoplayertype=brightcove_perform_with_keyvalues&a;swimlane=&a;uri=http://www.forbes.com/sites/lorenfeldman/2017/08/28/todays-must-reads-for-entrepreneurs-meet-the-newest-unicorns-the-uber-of-boats-is-uber-houston/&q;:{&q;content&q;:{&q;id&q;:&q;content_59a2bc2e64aaf9435aebc33d&q;,&q;naturalId&q;:&q;blogAndPostId/blog/post/3552-3512&q;,&q;source&q;:&q;blogs&q;,&q;author&q;:&q;Loren Feldman&q;,&q;title&q;:&q;Today&s;s Must-Reads For Entrepreneurs: Helping Houston, The Newest Unicorns, The Uber Of Boats&q;,&q;date&q;:1503929460000,&q;body&q;:&q;&l;p&g;[caption id=\&q;attachment_41505859\&q; photocredit=\&q;\&q;  align=\&q;\&q; width=\&q;960\&q;]&l;img class=\&q;dam-image bloomberg size-large wp-image-41505859\&q; src=\&q;https://specials-images.forbesimg.com/imageserve/41505859/960x0.jpg?fit=scale\&q; data-height=\&q;640\&q; data-width=\&q;960\&q;&g; Residents shop for emergency supplies from a Randall&s;s Food Markets store in Houston on Thursday. Photographer: F. Carter Smith/Bloomberg[/caption]\r\n\r\nNews and insights from around the Web:\r\n\r\n&l;strong&g;Houston&l;/strong&g;\r\n\r\nRetailers &l;a href=\&q;http://www.chron.com/news/houston-weather/hurricaneharvey/article/Houston-retailers-close-stores-to-assess-Harvey-12003495.php\&q; target=\&q;_blank\&q;&g;shut down on Sunday&l;/a&g;: \&q;Randalls managed to open three Houston locations and one in Cypress until early Sunday evening. Its other local store remained closed. ...&a;nbsp;Walmart, which mobilized its emergency response center Friday, kept most of its Houston-area stores closed amid flooding, power outages and road closures. The company sent nearly 800 truckloads of water and emergency supplies to Texas as the storm rolled inland, and it expects to send another 1,700 truckloads of water within the next week.\&q;\r\n\r\nHere&s;s &l;a href=\&q;http://www.chron.com/news/houston-weather/hurricaneharvey/article/Hurricane-Harvey-How-to-help-victims-of-the-12003372.php\&q; target=\&q;_blank\&q;&g;how to help&l;/a&g;.\r\n\r\n&l;strong&g;Startups&l;/strong&g;\r\n\r\nIn the first half of 2017, &l;a href=\&q;https://www.cbinsights.com/research/new-unicorn-startups-us/\&q; target=\&q;_blank\&q;&g;a dozen venture-backed unicorns emerged&l;/a&g;: \&q;This new unicorn cohort operates across industries, from fitness tech to cybersecurity to enterprise data management. Healthcare and wellness was one common theme, with health tech platform Outcome Health, cycling fitness company Peloton, and health insurance startup Clover Health all raising unicorn rounds this past May. While late-stage investing rounds are the typical &a;ldquo;tipping point&a;rdquo; for entry into the unicorn club, one quarter of newborn unicorns in H1&a;rsquo;17 earned their $1B+ valuations with a mid-stage Series C capital raise. And while the majority of unicorn deals (8 of 12) were worth $100M+, three companies landed on the list with raises under $100M: Quora, with an $85M Series D, Rocket Lab, with a $75M Series D, and Symphony, with a $63M Series C.\&q;\r\n\r\nMeet &l;a href=\&q;https://www.edsurge.com/amp/news/2017-08-22-meet-the-5-education-technology-startups-from-y-combinator-s-summer-2017-class\&q; target=\&q;_blank\&q;&g;5 edtech startups from Y Combinator&l;/a&g;: \&q;Hire faster, hire better, and reduce teacher turnover. Led by a former D.C. Public Schools human talent administrator, Nimble aims to be &a;ldquo;a better applicant system that uses machine learning to find teachers with the best potential and match them in classrooms where they&a;rsquo;re likely to succeed,&a;rdquo; says Lauren Dachille, the company&a;rsquo;s co-founder and CEO. The traditional hiring process for teachers is disorganized, she claims, and often involves disparate, disconnected tools. &s;Sometimes districts are hiring for convenience, not quality.&s; Dachille believes that data can determine the type of classroom environment where a teacher can thrive. Some of that information can come from r&a;eacute;sum&a;eacute;s and work samples (in the form of videos, for instance). But the system also collects unstructured data through open-response questions, and uses natural language processing to parse those answers and identify where an applicant may be strongest.\&q;\r\n\r\nStony Creek Colors is &l;a href=\&q;https://www.forbes.com/sites/forbestreptalks/2017/08/27/stony-creek-colors-is-convincing-tobacco-farmers-to-grow-indigo-building-a-business-on-natural-dyes/#6bba72d81cd9\&q;&g;convincing farmers to grow indigo instead of tobacco&l;/a&g;: \&q;Once people hear that they might be wearing organic cotton blue jeans, but the dye is made from cyanide and no longer made in the United States because it is so hazardous they will recognize the importance of natural alternatives. The toxicity of the chemicals in synthetic indigo is really staggering.\&q;\r\n\r\n&l;strong&g;Pricing&l;/strong&g;\r\n\r\nAmazon is already &l;a href=\&q;https://www.marketplace.org/2017/08/25/business/whole-foods-whole-paycheck\&q; target=\&q;_blank\&q;&g;disrupting the super-market industry&l;/a&g;: \&q;Food retailers like Kroger and Walmart have whittled down their prices to compete with each other and with Amazon. One advantage these chains had over Amazon was their brick-and-mortar stores. If you want to buy fresh food like salmon or eggs, you&a;rsquo;re probably not going to do it online. Now that Amazon has access to Whole Food stores, and it&s;s planning to sell these products at lower prices, these chains will have more competition. We saw some of the disruption reflected in the markets yesterday &a;mdash; Kroger&a;rsquo;s shares fell more than 8 percent after the announcement, while Walmart&a;rsquo;s dipped 2 percent. In total, the news ended up wiping out nearly $12 billion in market value from grocery stores on Thursday.\&q;\r\n\r\nUberBOAT, a test program, is &l;a href=\&q;https://www.nytimes.com/2017/08/24/world/europe/croatia-uber-app-boat-ride-hailing.html\&q; target=\&q;_blank\&q;&g;serving Croatia&a;rsquo;s tourist-choked islands&l;/a&g;: \&q;UberBOAT is aimed at people who want a more personalized, on-demand service &a;mdash; and are willing to pay for it. For example, a one-way Uber trip to Hvar from Split on an eight-seat boat cost 2,600 kuna (about $416, or $52 per person); ferry tickets run about $16. Uber Adventures cost a minimum of 330 kuna (about $53) plus $5.75 per kilometer and 50 cents per minute. UberBOAT will also take visitors directly from Split&a;rsquo;s waterfront airport to Hvar, about an hour&a;rsquo;s journey, for about $480 for up to eight passengers, or $600 for up to 12. That would replace a half-hour $35 taxi ride from the airport to the line for the $16 ferry &a;mdash; where the wait for the next boat can be up to four hours and the water journey itself lasts two hours. Mr. Tremac said the service was for people more concerned about saving time than money, noting that tourists spend an average of three and a half days in the area.\&q; (And here&s;s &l;a href=\&q;https://www.forbes.com/sites/bizcarson/2017/08/27/who-is-dara-khosrowshahi-ubers-new-ceo/#6462ca1927e3\&q;&g;an introduction to Uber&s;s new CEO&l;/a&g;.)\r\n\r\n&l;strong&g;Social Media&l;/strong&g;\r\n\r\nA startup expects to drive &l;a href=\&q;https://www.nytimes.com/2017/08/25/business/media/lash-boost-eyelash-enhancer-marketing.html\&q; target=\&q;_blank\&q;&g;$175 million in revenue this year through social media testimonials&l;/a&g;: \&q;One might expect the average woman to be skeptical about the idea of applying a little-known liquid to her eyelids every night in hopes of longer lashes a month later, especially without a prescription. It is the kind of thing that, if seen on a television infomercial, might be skipped without a second thought. But fueled by social media testimonials and a robust direct selling force, the serum, Lash Boost, briefly sold out this summer and the company said that sales of the product &a;mdash; which costs up to $150 &a;mdash; should top $175 million in its first year.\&q;\r\n\r\n&l;strong&g;Small Business&l;/strong&g;\r\n\r\nAt 54, she opened Lucky Dog Barkery, which has been called &l;a href=\&q;https://www.cnbc.com/2017/08/22/how-this-woman-launched-lucky-dog-barkery-the-whole-foods-for-dogs.html\&q; target=\&q;_blank\&q;&g;Whole Foods for dogs&l;/a&g;: \&q;It&s;s filled with high-end pet food &a;mdash; bison, sardines, turkey &a;mdash; plus dog toys and pet clothing (more on that in a moment). Customers have been lapping it up for 12 years now. The average customer spends $65, and the store averages 90-100 sales a day. &s;We&s;ve got good quality people coming through the door,&s; Lindsey said, and that has boosted traffic to the stores around her. Lindsey opened the story even though she knew nothing about retail. &s;My husband said the most I knew about retail was that I was on the wrong side of the cash register.&s;\&q;\r\n&l;strong&g;\r\nHuman Resources&l;/strong&g;\r\n&l;!--nextpage--&g;\r\nThey are &l;a href=\&q;https://www.washingtonpost.com/business/thousands-in-st-louis-likely-to-see-wage-drop-with-new-law/2017/08/26/bc945246-8a7a-11e7-96a7-d178cf3524eb_story.html?utm_term=.c9dbf5d2b1f4\&q; target=\&q;_blank\&q;&g;rolling back minimum-wage hikes&l;/a&g; in Missouri: \&q;Supporters of the higher wage say it&a;rsquo;s virtually impossible to live on $7.70 an hour. In St. Louis, a campaign was launched last month to pressure businesses to keep the $10 minimum wage. Organizers said more than 100 businesses signed an online petition agreeing to do so. But many of those are small employers. Fast-food restaurants including McDonald&a;rsquo;s Corp. and Taco Bell are among the companies where employees say they expect their wages to drop back to the statewide minimum.\&q;\r\n\r\nAnd the governor of Illinois &l;a href=\&q;http://chicago.suntimes.com/news/gov-rauner-vetoes-minimum-wage-hike-measure/amp/\&q; target=\&q;_blank\&q;&g;vetoed a minimum-wage hike&l;/a&g;: \&q;The current minimum wage is $8.25. But under the measure that legislators sent to the governor in May, workers 18 and over would have seen their wages jump in periodic increments until 2022. The bill also included a tax credit to protect small businesses with 50 employees or less. The governor in his veto message said that helping individuals get out of poverty is a top priority but &s;mainstream economic theory and mainstream economic evidence strongly suggest that an increase in the minimum wage of this magnitude will hurt the very individuals it seeks to help.&s;\&q;\r\n\r\n&l;strong&g;The Economy&l;/strong&g;\r\n\r\nIn New York City, &l;a href=\&q;https://www.nytimes.com/2017/08/23/nyregion/soho-empty-storefronts.html\&q; target=\&q;_blank\&q;&g;retailers can&s;t afford the rents&l;/a&g;, and landlords can&s;t afford to lower them: \&q;Some landlords have started finding ways to generate income. Pop-up stores &a;mdash; which take over a space temporarily, with a predetermined end date &a;mdash; offer landlords what Beth Rosen, a retail broker at RKF, a national firm, calls a &s;kind of a band-aid for the space,&s; bringing in revenue but not foreclosing the possibility of a permanent rental paying the higher asking rate. Ms. Rosen said that SoHo landlords are more willing than ever to permit the short-term stores, &s;if they can&a;rsquo;t get the rents they want, and it&a;rsquo;s a way for the tenant to get comfortable.&s; After a successful run as a pop-up store on Spring Street, Aerie, a lingerie and clothing chain developed by American Eagle, is looking for a more permanent spot in SoHo. Untuckit, a store featuring high-end shirts designed to be worn loose, also wants a long-term lease after testing the market on Prince Street.\&q;\r\n\r\nAcross the nation, businesses are &l;a href=\&q;http://www.industryweek.com/economy/rise-us-business-equipment-orders-signals-steady-investment\&q; target=\&q;_blank\&q;&g;ordering more equipment&l;/a&g;: \&q;Steady consumer demand is helping to underpin business optimism, and growth in overseas markets along with a weaker dollar may provide a boost to exports, further strengthening the outlook for manufacturing.\&q;\r\n\r\n&l;strong&g;Going Global&l;/strong&g;\r\n\r\nDespite Turkey&s;s strife, &l;a href=\&q;https://www.nytimes.com/2017/08/25/fashion/turkey-fashion-despite-troubles-brands-remain-loyal-to-istanbul.html\&q; target=\&q;_blank\&q;&g;small fashion brands from around the world&l;/a&g; are sticking with Istanbul: \&q;Although Turkey&a;rsquo;s textile, leather and clothing production has been in place for centuries, designing has not. Long a manufacturing center for mass-market retailers like Marks &a;amp; Spencer and Inditex, as well as luxury labels like Burberry and Hugo Boss, the city has become a hub for the fast-growing Modest Fashion Movement geared to style-conscious Islamic women. It is also home to a slew of designers with a Western aesthetic, many of whom have expanded their businesses internationally. And for fledgling foreign brands operating or manufacturing in Turkey, the new status quo in the country has been more than unsettling. &s;It has been a nightmare,&s; Ms. Danesh said. After the coup, everything from Dropbox to PayPal ceased to function efficiently. There were delivery delays. &s;The factory kept telling me that everything was fine on the phone, but I could tell it was not,&s; she said. By this time, she had signed deals to sell her stock at Harvey Nichols in London and to boutiques Dubai and the Spanish island of Ibiza.\&q;&l;/p&g;&q;,&q;description&q;:&q;News and insights for business owners from around the Web, including why in New York City, retailers can&s;t afford the rents and landlords can&s;t afford to drop them.&q;,&q;image&q;:&q;https://specials-images.forbesimg.com/imageserve/41505859/960x0.jpg?fit=scale&q;,&q;type&q;:&q;blog&q;,&q;storyType&q;:&q;post&q;,&q;uri&q;:&q;http://www.forbes.com/sites/lorenfeldman/2017/08/28/todays-must-reads-for-entrepreneurs-meet-the-newest-unicorns-the-uber-of-boats-is-uber-houston/&q;,&q;comments&q;:[],&q;visible&q;:true,&q;authors&q;:[{&q;naturalId&q;:&q;blogAuthorId/blog/author/1537629&q;,&q;name&q;:&q;Loren Feldman&q;,&q;avatars&q;:[{&q;size&q;:400,&q;image&q;:&q;https://2.gravatar.com/avatar/5eb52079ccfc939bf0952f5d772fb0ab?s=400&a;d=mm&a;r=g&q;},{&q;size&q;:136,&q;image&q;:&q;https://2.gravatar.com/avatar/5eb52079ccfc939bf0952f5d772fb0ab?s=136&a;d=mm&a;r=g&q;},{&q;size&q;:62,&q;image&q;:&q;https://2.gravatar.com/avatar/5eb52079ccfc939bf0952f5d772fb0ab?s=62&a;d=mm&a;r=g&q;},{&q;size&q;:40,&q;image&q;:&q;https://2.gravatar.com/avatar/5eb52079ccfc939bf0952f5d772fb0ab?s=40&a;d=mm&a;r=g&q;}],&q;url&q;:&q;http://www.forbes.com/sites/lorenfeldman/&q;,&q;type&q;:&q;Forbes Staff&q;,&q;profileUrl&q;:&q;/sites/lorenfeldman/&q;,&q;twitterName&q;:&q;lfeldman&q;,&q;authorType&q;:&q;individual&q;,&q;email&q;:&q;lfeldman@forbes.com&q;,&q;blog&q;:false,&q;timestamp&q;:1483391791822,&q;shortBio&q;:&q;I cover business ownership, especially the struggle in the trenches.&q;,&q;blogName&q;:&q;Loren Feldman Blog&q;,&q;topics&q;:[&q;entrepreneurs&q;,&q;under-30&q;],&q;description&q;:&q;I oversee entrepreneurial coverage at Forbes, including the Entrepreneurs channel. Before that, I was small-business editor of the New York Times, where I started the You’re the Boss blog. I have also been a top editor at Inc. magazine and Inc.com – and many other magazines, a few of which are still in business. My goal is for Forbes.com to be the place where business owners turn to get inspired, to compare notes, to ask questions, and to learn from one another’s mistakes. Let me know how we’re doing: lfeldman@forbes.com.&q;,&q;recentActivityCount&q;:0,&q;latestActivityDate&q;:1447776420000,&q;dailyActivityCount&q;:0,&q;primaryBlogNaturalId&q;:&q;blogAuthorId/blog/author/blog-3552&q;,&q;shortUri&q;:&q;http://onforb.es/143h5ic&q;,&q;displayChannel&q;:&q;entrepreneurs&q;,&q;contributorSince&q;:1420689455000,&q;slug&q;:&q;lorenfeldman&q;,&q;showNoVestPocket&q;:false,&q;embargo&q;:false,&q;primaryChannelId&q;:&q;channel_4&q;,&q;enableContribContact&q;:true,&q;sigfile&q;:&q;&l;em&g;Loren Feldman edits Forbes&s; entrepreneurial coverage. Follow him on &l;a href=\&q;https://twitter.com/lfeldman\&q;&g;Twitter&l;/a&g;. Sign up for &l;a href=\&q;http://www.forbes.com/sites/lorenfeldman/2015/07/30/subscribe-to-forbes-entrepreneur-newsletter/#2e67378c26f9\&q;&g;Forbes Entrepreneurs and Small Business newsletters&l;/a&g;.\r\n&l;/em&g;&q;,&q;enableTwitterFeed&q;:false,&q;disableCanonical&q;:false,&q;disableDigest&q;:false,&q;forbesTwitterProfile&q;:{&q;screenName&q;:&q;lfeldman&q;,&q;name&q;:&q;Loren Feldman&q;,&q;profileImageUrl&q;:&q;http://pbs.twimg.com/profile_images/668191363565944832/L1YGwIHv.jpg&q;,&q;description&q;:&q;Senior Editor, Entrepreneurship at Forbes. Co-host of Mind Your Business on Sirius XM 111. 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Photographer: F. Carter Smith/Bloomberg&l;/p&g; \n   &l;/fbs-accordion&g; \n  &l;/div&g; \n &l;/div&g; \n&l;/div&g;\n&l;p&g;News and insights from around the Web:&l;/p&g;\n&l;p&g;&l;strong&g;Houston&l;/strong&g;&l;/p&g;\n&l;p&g;Retailers &l;a href=\&q;http://www.chron.com/news/houston-weather/hurricaneharvey/article/Houston-retailers-close-stores-to-assess-Harvey-12003495.php\&q; target=\&q;_blank\&q;&g;shut down on Sunday&l;/a&g;: &a;quot;Randalls managed to open three Houston locations and one in Cypress until early Sunday evening. Its other local store remained closed. ...&a;nbsp;Walmart, which mobilized its emergency response center Friday, kept most of its Houston-area stores closed amid flooding, power outages and road closures. The company sent nearly 800 truckloads of water and emergency supplies to Texas as the storm rolled inland, and it expects to send another 1,700 truckloads of water within the next week.&a;quot;&l;/p&g;\n&l;p&g;Here&s;s &l;a href=\&q;http://www.chron.com/news/houston-weather/hurricaneharvey/article/Hurricane-Harvey-How-to-help-victims-of-the-12003372.php\&q; target=\&q;_blank\&q;&g;how to help&l;/a&g;.&l;/p&g;\n&l;p&g;&l;strong&g;Startups&l;/strong&g;&l;/p&g;\n&l;p&g; \n &l;fbs-ad position=\&q;inread\&q; progressive=\&q;\&q;&g;&l;/fbs-ad&g;&l;/p&g;\n&l;p&g;In the first half of 2017, &l;a href=\&q;https://www.cbinsights.com/research/new-unicorn-startups-us/\&q; target=\&q;_blank\&q;&g;a dozen venture-backed unicorns emerged&l;/a&g;: &a;quot;This new unicorn cohort operates across industries, from fitness tech to cybersecurity to enterprise data management. Healthcare and wellness was one common theme, with health tech platform Outcome Health, cycling fitness company Peloton, and health insurance startup Clover Health all raising unicorn rounds this past May. While late-stage investing rounds are the typical “tipping point” for entry into the unicorn club, one quarter of newborn unicorns in H1’17 earned their $1B+ valuations with a mid-stage Series C capital raise. And while the majority of unicorn deals (8 of 12) were worth $100M+, three companies landed on the list with raises under $100M: Quora, with an $85M Series D, Rocket Lab, with a $75M Series D, and Symphony, with a $63M Series C.&a;quot;&l;/p&g;\n&l;p&g;Meet &l;a href=\&q;https://www.edsurge.com/amp/news/2017-08-22-meet-the-5-education-technology-startups-from-y-combinator-s-summer-2017-class\&q; target=\&q;_blank\&q;&g;5 edtech startups from Y Combinator&l;/a&g;: &a;quot;Hire faster, hire better, and reduce teacher turnover. Led by a former D.C. Public Schools human talent administrator, Nimble aims to be “a better applicant system that uses machine learning to find teachers with the best potential and match them in classrooms where they’re likely to succeed,” says Lauren Dachille, the company’s co-founder and CEO. The traditional hiring process for teachers is disorganized, she claims, and often involves disparate, disconnected tools. &s;Sometimes districts are hiring for convenience, not quality.&s; Dachille believes that data can determine the type of classroom environment where a teacher can thrive. Some of that information can come from r&a;eacute;sum&a;eacute;s and work samples (in the form of videos, for instance). But the system also collects unstructured data through open-response questions, and uses natural language processing to parse those answers and identify where an applicant may be strongest.&a;quot;&l;/p&g;\n&l;div class=\&q;vestpocket\&q; vest-pocket=\&q;\&q;&g;&l;/div&g;\n&l;p&g;Stony Creek Colors is &l;a href=\&q;https://www.forbes.com/sites/forbestreptalks/2017/08/27/stony-creek-colors-is-convincing-tobacco-farmers-to-grow-indigo-building-a-business-on-natural-dyes/#6bba72d81cd9\&q; target=\&q;_self\&q;&g;convincing farmers to grow indigo instead of tobacco&l;/a&g;: &a;quot;Once people hear that they might be wearing organic cotton blue jeans, but the dye is made from cyanide and no longer made in the United States because it is so hazardous they will recognize the importance of natural alternatives. The toxicity of the chemicals in synthetic indigo is really staggering.&a;quot;&l;/p&g;\n&l;p&g;&l;strong&g;Pricing&l;/strong&g;&l;/p&g;\n&l;p&g;Amazon is already &l;a href=\&q;https://www.marketplace.org/2017/08/25/business/whole-foods-whole-paycheck\&q; target=\&q;_blank\&q;&g;disrupting the super-market industry&l;/a&g;: &a;quot;Food retailers like Kroger and Walmart have whittled down their prices to compete with each other and with Amazon. One advantage these chains had over Amazon was their brick-and-mortar stores. If you want to buy fresh food like salmon or eggs, you’re probably not going to do it online. Now that Amazon has access to Whole Food stores, and it&s;s planning to sell these products at lower prices, these chains will have more competition. We saw some of the disruption reflected in the markets yesterday — Kroger’s shares fell more than 8 percent after the announcement, while Walmart’s dipped 2 percent. In total, the news ended up wiping out nearly $12 billion in market value from grocery stores on Thursday.&a;quot;&l;/p&g;\n&l;p&g;UberBOAT, a test program, is &l;a href=\&q;https://www.nytimes.com/2017/08/24/world/europe/croatia-uber-app-boat-ride-hailing.html\&q; target=\&q;_blank\&q;&g;serving Croatia’s tourist-choked islands&l;/a&g;: &a;quot;UberBOAT is aimed at people who want a more personalized, on-demand service — and are willing to pay for it. For example, a one-way Uber trip to Hvar from Split on an eight-seat boat cost 2,600 kuna (about $416, or $52 per person); ferry tickets run about $16. Uber Adventures cost a minimum of 330 kuna (about $53) plus $5.75 per kilometer and 50 cents per minute. UberBOAT will also take visitors directly from Split’s waterfront airport to Hvar, about an hour’s journey, for about $480 for up to eight passengers, or $600 for up to 12. That would replace a half-hour $35 taxi ride from the airport to the line for the $16 ferry — where the wait for the next boat can be up to four hours and the water journey itself lasts two hours. Mr. Tremac said the service was for people more concerned about saving time than money, noting that tourists spend an average of three and a half days in the area.&a;quot; (And here&s;s &l;a href=\&q;https://www.forbes.com/sites/bizcarson/2017/08/27/who-is-dara-khosrowshahi-ubers-new-ceo/#6462ca1927e3\&q; target=\&q;_self\&q;&g;an introduction to Uber&s;s new CEO&l;/a&g;.)&l;/p&g;\n&l;p&g;&l;strong&g;Social Media&l;/strong&g;&l;/p&g;\n&l;p&g;A startup expects to drive &l;a href=\&q;https://www.nytimes.com/2017/08/25/business/media/lash-boost-eyelash-enhancer-marketing.html\&q; target=\&q;_blank\&q;&g;$175 million in revenue this year through social media testimonials&l;/a&g;: &a;quot;One might expect the average woman to be skeptical about the idea of applying a little-known liquid to her eyelids every night in hopes of longer lashes a month later, especially without a prescription. It is the kind of thing that, if seen on a television infomercial, might be skipped without a second thought. But fueled by social media testimonials and a robust direct selling force, the serum, Lash Boost, briefly sold out this summer and the company said that sales of the product — which costs up to $150 — should top $175 million in its first year.&a;quot;&l;/p&g;\n&l;p&g;&l;strong&g;Small Business&l;/strong&g;&l;/p&g;\n&l;p&g;At 54, she opened Lucky Dog Barkery, which has been called &l;a href=\&q;https://www.cnbc.com/2017/08/22/how-this-woman-launched-lucky-dog-barkery-the-whole-foods-for-dogs.html\&q; target=\&q;_blank\&q;&g;Whole Foods for dogs&l;/a&g;: &a;quot;It&s;s filled with high-end pet food — bison, sardines, turkey — plus dog toys and pet clothing (more on that in a moment). Customers have been lapping it up for 12 years now. The average customer spends $65, and the store averages 90-100 sales a day. &s;We&s;ve got good quality people coming through the door,&s; Lindsey said, and that has boosted traffic to the stores around her. Lindsey opened the story even though she knew nothing about retail. &s;My husband said the most I knew about retail was that I was on the wrong side of the cash register.&s;&a;quot;&l;/p&g;\n&l;p&g;&l;strong&g;&l;/strong&g;&l;/p&g;\n&l;strong&g; &l;/strong&g;\n&l;p&g;&l;strong&g;Human Resources&l;/strong&g;&l;/p&g;&q;,&q;&l;p&g;They are &l;a href=\&q;https://www.washingtonpost.com/business/thousands-in-st-louis-likely-to-see-wage-drop-with-new-law/2017/08/26/bc945246-8a7a-11e7-96a7-d178cf3524eb_story.html?utm_term=.c9dbf5d2b1f4\&q; target=\&q;_blank\&q;&g;rolling back minimum-wage hikes&l;/a&g; in Missouri: &a;quot;Supporters of the higher wage say it’s virtually impossible to live on $7.70 an hour. In St. Louis, a campaign was launched last month to pressure businesses to keep the $10 minimum wage. Organizers said more than 100 businesses signed an online petition agreeing to do so. But many of those are small employers. Fast-food restaurants including McDonald’s Corp. and Taco Bell are among the companies where employees say they expect their wages to drop back to the statewide minimum.&a;quot;&l;/p&g;\n&l;p&g;And the governor of Illinois &l;a href=\&q;http://chicago.suntimes.com/news/gov-rauner-vetoes-minimum-wage-hike-measure/amp/\&q; target=\&q;_blank\&q;&g;vetoed a minimum-wage hike&l;/a&g;: &a;quot;The current minimum wage is $8.25. But under the measure that legislators sent to the governor in May, workers 18 and over would have seen their wages jump in periodic increments until 2022. The bill also included a tax credit to protect small businesses with 50 employees or less. The governor in his veto message said that helping individuals get out of poverty is a top priority but &s;mainstream economic theory and mainstream economic evidence strongly suggest that an increase in the minimum wage of this magnitude will hurt the very individuals it seeks to help.&s;&a;quot;&l;/p&g;\n&l;p&g;&l;strong&g;The Economy&l;/strong&g;&l;/p&g;\n&l;p&g;In New York City, &l;a href=\&q;https://www.nytimes.com/2017/08/23/nyregion/soho-empty-storefronts.html\&q; target=\&q;_blank\&q;&g;retailers can&s;t afford the rents&l;/a&g;, and landlords can&s;t afford to lower them: &a;quot;Some landlords have started finding ways to generate income. Pop-up stores — which take over a space temporarily, with a predetermined end date — offer landlords what Beth Rosen, a retail broker at RKF, a national firm, calls a &s;kind of a band-aid for the space,&s; bringing in revenue but not foreclosing the possibility of a permanent rental paying the higher asking rate. Ms. Rosen said that SoHo landlords are more willing than ever to permit the short-term stores, &s;if they can’t get the rents they want, and it’s a way for the tenant to get comfortable.&s; After a successful run as a pop-up store on Spring Street, Aerie, a lingerie and clothing chain developed by American Eagle, is looking for a more permanent spot in SoHo. Untuckit, a store featuring high-end shirts designed to be worn loose, also wants a long-term lease after testing the market on Prince Street.&a;quot;&l;/p&g;\n&l;p&g;Across the nation, businesses are &l;a href=\&q;http://www.industryweek.com/economy/rise-us-business-equipment-orders-signals-steady-investment\&q; target=\&q;_blank\&q;&g;ordering more equipment&l;/a&g;: &a;quot;Steady consumer demand is helping to underpin business optimism, and growth in overseas markets along with a weaker dollar may provide a boost to exports, further strengthening the outlook for manufacturing.&a;quot;&l;/p&g;\n&l;p&g; \n &l;fbs-ad position=\&q;inread\&q; progressive=\&q;\&q;&g;&l;/fbs-ad&g;&l;/p&g;\n&l;p&g;&l;strong&g;Going Global&l;/strong&g;&l;/p&g;\n&l;p&g;Despite Turkey&s;s strife, &l;a href=\&q;https://www.nytimes.com/2017/08/25/fashion/turkey-fashion-despite-troubles-brands-remain-loyal-to-istanbul.html\&q; target=\&q;_blank\&q;&g;small fashion brands from around the world&l;/a&g; are sticking with Istanbul: &a;quot;Although Turkey’s textile, leather and clothing production has been in place for centuries, designing has not. Long a manufacturing center for mass-market retailers like Marks &a;amp; Spencer and Inditex, as well as luxury labels like Burberry and Hugo Boss, the city has become a hub for the fast-growing Modest Fashion Movement geared to style-conscious Islamic women. It is also home to a slew of designers with a Western aesthetic, many of whom have expanded their businesses internationally. And for fledgling foreign brands operating or manufacturing in Turkey, the new status quo in the country has been more than unsettling. &s;It has been a nightmare,&s; Ms. Danesh said. After the coup, everything from Dropbox to PayPal ceased to function efficiently. There were delivery delays. &s;The factory kept telling me that everything was fine on the phone, but I could tell it was not,&s; she said. By this time, she had signed deals to sell her stock at Harvey Nichols in London and to boutiques Dubai and the Spanish island of Ibiza.&a;quot;&l;/p&g;&q;],&q;channelSectionMappings&q;:[{&q;id&q;:&q;channel_21&q;,&q;channelName&q;:&q;Small Business&q;,&q;url&q;:&q;/small-business&q;},{&q;id&q;:&q;channel_21section_630&q;,&q;channelName&q;:&q;Small Business&q;,&q;sectionName&q;:&q;Financing&q;,&q;url&q;:&q;/financing&q;},{&q;id&q;:&q;channel_21section_638&q;,&q;channelName&q;:&q;Small Business&q;,&q;sectionName&q;:&q;Marketing&q;,&q;url&q;:&q;http://www.forbes.com/marketing/&q;},{&q;id&q;:&q;channel_21section_639&q;,&q;channelName&q;:&q;Small Business&q;,&q;sectionName&q;:&q;Small Business Tech&q;,&q;url&q;:&q;http://www.forbes.com/small-business-tech/&q;},{&q;id&q;:&q;channel_21section_640&q;,&q;channelName&q;:&q;Small Business&q;,&q;sectionName&q;:&q;Small 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