<!DOCTYPE html>
<html lang="en" dir="ltr" xmlns:article="http://ogp.me/ns/article#" xmlns:book="http://ogp.me/ns/book#" xmlns:product="http://ogp.me/ns/product#" xmlns:profile="http://ogp.me/ns/profile#" xmlns:video="http://ogp.me/ns/video#" prefix="content: http://purl.org/rss/1.0/modules/content/  dc: http://purl.org/dc/terms/  foaf: http://xmlns.com/foaf/0.1/  og: http://ogp.me/ns#  rdfs: http://www.w3.org/2000/01/rdf-schema#  schema: http://schema.org/  sioc: http://rdfs.org/sioc/ns#  sioct: http://rdfs.org/sioc/types#  skos: http://www.w3.org/2004/02/skos/core#  xsd: http://www.w3.org/2001/XMLSchema# ">
<head>
<meta charset="utf-8" /><script type="text/javascript">window.NREUM||(NREUM={}),__nr_require=function(e,t,n){function r(n){if(!t[n]){var o=t[n]={exports:{}};e[n][0].call(o.exports,function(t){var o=e[n][1][t];return r(o||t)},o,o.exports)}return t[n].exports}if("function"==typeof __nr_require)return __nr_require;for(var o=0;o<n.length;o++)r(n[o]);return r}({1:[function(e,t,n){function r(){}function o(e,t,n){return function(){return i(e,[f.now()].concat(u(arguments)),t?null:this,n),t?void 0:this}}var i=e("handle"),a=e(2),u=e(3),c=e("ee").get("tracer"),f=e("loader"),s=NREUM;"undefined"==typeof window.newrelic&&(newrelic=s);var p=["setPageViewName","setCustomAttribute","setErrorHandler","finished","addToTrace","inlineHit","addRelease"],d="api-",l=d+"ixn-";a(p,function(e,t){s[t]=o(d+t,!0,"api")}),s.addPageAction=o(d+"addPageAction",!0),s.setCurrentRouteName=o(d+"routeName",!0),t.exports=newrelic,s.interaction=function(){return(new r).get()};var m=r.prototype={createTracer:function(e,t){var n={},r=this,o="function"==typeof t;return i(l+"tracer",[f.now(),e,n],r),function(){if(c.emit((o?"":"no-")+"fn-start",[f.now(),r,o],n),o)try{return t.apply(this,arguments)}catch(e){throw c.emit("fn-err",[arguments,this,e],n),e}finally{c.emit("fn-end",[f.now()],n)}}}};a("setName,setAttribute,save,ignore,onEnd,getContext,end,get".split(","),function(e,t){m[t]=o(l+t)}),newrelic.noticeError=function(e){"string"==typeof e&&(e=new Error(e)),i("err",[e,f.now()])}},{}],2:[function(e,t,n){function r(e,t){var n=[],r="",i=0;for(r in e)o.call(e,r)&&(n[i]=t(r,e[r]),i+=1);return n}var o=Object.prototype.hasOwnProperty;t.exports=r},{}],3:[function(e,t,n){function r(e,t,n){t||(t=0),"undefined"==typeof n&&(n=e?e.length:0);for(var r=-1,o=n-t||0,i=Array(o<0?0:o);++r<o;)i[r]=e[t+r];return i}t.exports=r},{}],4:[function(e,t,n){t.exports={exists:"undefined"!=typeof window.performance&&window.performance.timing&&"undefined"!=typeof window.performance.timing.navigationStart}},{}],ee:[function(e,t,n){function r(){}function o(e){function t(e){return e&&e instanceof r?e:e?c(e,u,i):i()}function n(n,r,o,i){if(!d.aborted||i){e&&e(n,r,o);for(var a=t(o),u=m(n),c=u.length,f=0;f<c;f++)u[f].apply(a,r);var p=s[y[n]];return p&&p.push([b,n,r,a]),a}}function l(e,t){v[e]=m(e).concat(t)}function m(e){return v[e]||[]}function w(e){return p[e]=p[e]||o(n)}function g(e,t){f(e,function(e,n){t=t||"feature",y[n]=t,t in s||(s[t]=[])})}var v={},y={},b={on:l,emit:n,get:w,listeners:m,context:t,buffer:g,abort:a,aborted:!1};return b}function i(){return new r}function a(){(s.api||s.feature)&&(d.aborted=!0,s=d.backlog={})}var u="nr@context",c=e("gos"),f=e(2),s={},p={},d=t.exports=o();d.backlog=s},{}],gos:[function(e,t,n){function r(e,t,n){if(o.call(e,t))return e[t];var r=n();if(Object.defineProperty&&Object.keys)try{return Object.defineProperty(e,t,{value:r,writable:!0,enumerable:!1}),r}catch(i){}return e[t]=r,r}var o=Object.prototype.hasOwnProperty;t.exports=r},{}],handle:[function(e,t,n){function r(e,t,n,r){o.buffer([e],r),o.emit(e,t,n)}var o=e("ee").get("handle");t.exports=r,r.ee=o},{}],id:[function(e,t,n){function r(e){var t=typeof e;return!e||"object"!==t&&"function"!==t?-1:e===window?0:a(e,i,function(){return o++})}var o=1,i="nr@id",a=e("gos");t.exports=r},{}],loader:[function(e,t,n){function r(){if(!x++){var e=h.info=NREUM.info,t=d.getElementsByTagName("script")[0];if(setTimeout(s.abort,3e4),!(e&&e.licenseKey&&e.applicationID&&t))return s.abort();f(y,function(t,n){e[t]||(e[t]=n)}),c("mark",["onload",a()+h.offset],null,"api");var n=d.createElement("script");n.src="https://"+e.agent,t.parentNode.insertBefore(n,t)}}function o(){"complete"===d.readyState&&i()}function i(){c("mark",["domContent",a()+h.offset],null,"api")}function a(){return E.exists&&performance.now?Math.round(performance.now()):(u=Math.max((new Date).getTime(),u))-h.offset}var u=(new Date).getTime(),c=e("handle"),f=e(2),s=e("ee"),p=window,d=p.document,l="addEventListener",m="attachEvent",w=p.XMLHttpRequest,g=w&&w.prototype;NREUM.o={ST:setTimeout,SI:p.setImmediate,CT:clearTimeout,XHR:w,REQ:p.Request,EV:p.Event,PR:p.Promise,MO:p.MutationObserver};var v=""+location,y={beacon:"bam.nr-data.net",errorBeacon:"bam.nr-data.net",agent:"js-agent.newrelic.com/nr-1071.min.js"},b=w&&g&&g[l]&&!/CriOS/.test(navigator.userAgent),h=t.exports={offset:u,now:a,origin:v,features:{},xhrWrappable:b};e(1),d[l]?(d[l]("DOMContentLoaded",i,!1),p[l]("load",r,!1)):(d[m]("onreadystatechange",o),p[m]("onload",r)),c("mark",["firstbyte",u],null,"api");var x=0,E=e(4)},{}]},{},["loader"]);</script>
<script>const LIFT_SEGMENTS_KEY='lift-segments';Reader={getValueFromCookie:function(key){var b=window.document.cookie.match('(^|;)\\s*'+key+'\\s*=\\s*([^;]+)');return b?decodeURIComponent(b.pop()):'';},getLiftSegments:function(){return this.getValueFromCookie(LIFT_SEGMENTS_KEY);},getReferrerMetaTag:function(){return document.head.querySelector("[name=qtx-referrer]");},isSearchEngineReferral:function(){var metaTag=this.getReferrerMetaTag();return metaTag!==null;}};var dataLayerValues={};var segments=Reader.getLiftSegments();if(segments){dataLayerValues.lftsegment=segments;}
dataLayerValues.qtxSearchEngineReferral=Reader.isSearchEngineReferral();dataLayer=[dataLayerValues];</script>
<meta itemprop="acquia_lift:identity:account" content="48863402" />
<meta itemprop="acquia_lift:content_title" content="Harvey to cost $1B in lost sales" />
<meta itemprop="acquia_lift:content_type" content="article" />
<meta itemprop="acquia_lift:page_type" content="node page" />
<meta itemprop="acquia_lift:content_section" content="--homepage--,Operations" />
<meta itemprop="acquia_lift:content_keywords" content="Lowe&#039;s" />
<meta itemprop="acquia_lift:post_id" content="73121" />
<meta itemprop="acquia_lift:published_date" content="1503973548" />
<meta itemprop="acquia_lift:persona" content="" />
<meta itemprop="acquia_lift:engagement_score" content="1" />
<meta itemprop="acquia_lift:author" content="jacquelinerose55" />
<meta itemprop="acquia_lift:account_id" content="FierceMarkets" />
<meta itemprop="acquia_lift:site_id" content="fierceretail" />
<meta itemprop="acquia_lift:liftAssetsURL" content="https://lift3assets.lift.acquia.com/stable" />
<meta itemprop="acquia_lift:contentReplacementMode" content="untrusted" />
<script src="https://lift3assets.lift.acquia.com/stable/lift.js" defer></script>
<meta name="title" content="Harvey to cost $1B in lost sales | FierceRetail" />
<meta name="twitter:card" content="summary" />
<meta name="twitter:title" content="Harvey to cost $1B in lost sales" />
<meta name="twitter:site" content="@FierceRetail" />
<meta name="twitter:description" content="Planalytics estimates that hurricane Harvey will cost the retail industry $1 billion in lost sales." />
<meta name="description" content="Planalytics estimates that hurricane Harvey will cost the retail industry $1 billion in lost sales." />
<meta name="keywords" content="Lowe&#039;s Inclement Weather" />
<meta name="twitter:image" content="https://qtxasset.com/FierceRetail-1503973447/Harvey_Geostationary_VIS-IR_2017.png/Harvey_Geostationary_VIS-IR_2017.png?SWja4I.n53FgMDbC6Z3kCBKH3n45Dk13" />
<meta property="og:image" content="https://qtxasset.com/FierceRetail-1503973447/Harvey_Geostationary_VIS-IR_2017.png/Harvey_Geostationary_VIS-IR_2017.png?SWja4I.n53FgMDbC6Z3kCBKH3n45Dk13" />
<meta name="gtm-section" content="Operations" />
<meta name="gtm-topics" content="Inclement Weather" />
<meta name="gtm-keywords" content="Lowe&#039;s" />
<meta name="gtm-contenttype" content="Article" />
<meta name="gtm-article" content="73121" />
<meta name="Generator" content="Drupal 8 (https://www.drupal.org)" />
<meta name="MobileOptimized" content="width" />
<meta name="HandheldFriendly" content="true" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<link rel="shortcut icon" href="/themes/custom/tektite_fierce/favicon.ico" type="image/vnd.microsoft.icon" />
<link rel="alternate" type="application/rss+xml" href="https://www.fierceretail.com/rss/xml" />
<link rel="canonical" href="/operations/harvey-to-cost-1b-lost-sales" />
<link rel="shortlink" href="/node/73121" />
<link rel="revision" href="/operations/harvey-to-cost-1b-lost-sales" />
<link rel="create" href="/node?node=73121" />
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0];var j=d.createElement(s);var dl=l!='dataLayer'?'&amp;l='+l:'';j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl+'';j.async=true;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-NR6TZXB');</script>
<script>window.a2a_config=window.a2a_config||{};a2a_config.callbacks=a2a_config.callbacks||[];a2a_config.templates=a2a_config.templates||{};a2a_config.onclick = 1;
a2a_config.orientation = "down";
a2a_config.icon_color = "transparent";
a2a_config.color_link_text = "666666";
a2a_config.color_link_text_hover = "333333";</script>
<style>.a2a_menu, .a2a_menu_find_container { border-radius: 0 !important; }
.a2a_menu .a2a_mini_services a span { background-color: #666666 !important; }
.a2a_menu .a2a_mini_services a:hover span { background-color: #333333 !important; }</style>
<title>Harvey to cost $1B in lost sales | FierceRetail</title>
<link rel="stylesheet" href="/sites/fierceretail/files/css/css_SU4tYtYmriNajhtRxlkVqjjbKbVdHaFjVFd0gx5gDuM.css?p45tna" media="all" />
<link rel="stylesheet" href="/sites/fierceretail/files/css/css_hn2mgKI0xsOuO9HKfzXixJRwJlBrfiOk8Fy7FGbGYdE.css?p45tna" media="all" />
<script src="//cdn.districtm.ca/merge/merge.118330.js"></script>
<script type="text/javascript">
          /*! modernizr 3.3.1 (Custom Build) | MIT *
 * http://modernizr.com/download/?-details-inputtypes-touchevents-addtest-prefixes-setclasses-teststyles !*/
!function(e,t,n){function o(e,t){return typeof e===t}function i(){var e,t,n,i,s,a,r;for(var l in d)if(d.hasOwnProperty(l)){if(e=[],t=d[l],t.name&&(e.push(t.name.toLowerCase()),t.options&&t.options.aliases&&t.options.aliases.length))for(n=0;n<t.options.aliases.length;n++)e.push(t.options.aliases[n].toLowerCase());for(i=o(t.fn,"function")?t.fn():t.fn,s=0;s<e.length;s++)a=e[s],r=a.split("."),1===r.length?Modernizr[r[0]]=i:(!Modernizr[r[0]]||Modernizr[r[0]]instanceof Boolean||(Modernizr[r[0]]=new Boolean(Modernizr[r[0]])),Modernizr[r[0]][r[1]]=i),u.push((i?"":"no-")+r.join("-"))}}function s(e){var t=m.className,n=Modernizr._config.classPrefix||"";if(v&&(t=t.baseVal),Modernizr._config.enableJSClass){var o=new RegExp("(^|\\s)"+n+"no-js(\\s|$)");t=t.replace(o,"$1"+n+"js$2")}Modernizr._config.enableClasses&&(t+=" "+n+e.join(" "+n),v?m.className.baseVal=t:m.className=t)}function a(e,t){if("object"==typeof e)for(var n in e)h(e,n)&&a(n,e[n]);else{e=e.toLowerCase();var o=e.split("."),i=Modernizr[o[0]];if(2==o.length&&(i=i[o[1]]),"undefined"!=typeof i)return Modernizr;t="function"==typeof t?t():t,1==o.length?Modernizr[o[0]]=t:(!Modernizr[o[0]]||Modernizr[o[0]]instanceof Boolean||(Modernizr[o[0]]=new Boolean(Modernizr[o[0]])),Modernizr[o[0]][o[1]]=t),s([(t&&0!=t?"":"no-")+o.join("-")]),Modernizr._trigger(e,t)}return Modernizr}function r(){return"function"!=typeof t.createElement?t.createElement(arguments[0]):v?t.createElementNS.call(t,"http://www.w3.org/2000/svg",arguments[0]):t.createElement.apply(t,arguments)}function l(){var e=t.body;return e||(e=r(v?"svg":"body"),e.fake=!0),e}function f(e,n,o,i){var s,a,f,u,d="modernizr",c=r("div"),p=l();if(parseInt(o,10))for(;o--;)f=r("div"),f.id=i?i[o]:d+(o+1),c.appendChild(f);return s=r("style"),s.type="text/css",s.id="s"+d,(p.fake?p:c).appendChild(s),p.appendChild(c),s.styleSheet?s.styleSheet.cssText=e:s.appendChild(t.createTextNode(e)),c.id=d,p.fake&&(p.style.background="",p.style.overflow="hidden",u=m.style.overflow,m.style.overflow="hidden",m.appendChild(p)),a=n(c,e),p.fake?(p.parentNode.removeChild(p),m.style.overflow=u,m.offsetHeight):c.parentNode.removeChild(c),!!a}var u=[],d=[],c={_version:"3.3.1",_config:{classPrefix:"",enableClasses:!0,enableJSClass:!0,usePrefixes:!0},_q:[],on:function(e,t){var n=this;setTimeout(function(){t(n[e])},0)},addTest:function(e,t,n){d.push({name:e,fn:t,options:n})},addAsyncTest:function(e){d.push({name:null,fn:e})}},Modernizr=function(){};Modernizr.prototype=c,Modernizr=new Modernizr;var p=c._config.usePrefixes?" -webkit- -moz- -o- -ms- ".split(" "):["",""];c._prefixes=p;var h,m=t.documentElement,v="svg"===m.nodeName.toLowerCase();!function(){var e={}.hasOwnProperty;h=o(e,"undefined")||o(e.call,"undefined")?function(e,t){return t in e&&o(e.constructor.prototype[t],"undefined")}:function(t,n){return e.call(t,n)}}(),c._l={},c.on=function(e,t){this._l[e]||(this._l[e]=[]),this._l[e].push(t),Modernizr.hasOwnProperty(e)&&setTimeout(function(){Modernizr._trigger(e,Modernizr[e])},0)},c._trigger=function(e,t){if(this._l[e]){var n=this._l[e];setTimeout(function(){var e,o;for(e=0;e<n.length;e++)(o=n[e])(t)},0),delete this._l[e]}},Modernizr._q.push(function(){c.addTest=a});var y=r("input"),g="search tel url email datetime date month week time datetime-local number range color".split(" "),_={};Modernizr.inputtypes=function(e){for(var o,i,s,a=e.length,r="1)",l=0;a>l;l++)y.setAttribute("type",o=e[l]),s="text"!==y.type&&"style"in y,s&&(y.value=r,y.style.cssText="position:absolute;visibility:hidden;",/^range$/.test(o)&&y.style.WebkitAppearance!==n?(m.appendChild(y),i=t.defaultView,s=i.getComputedStyle&&"textfield"!==i.getComputedStyle(y,null).WebkitAppearance&&0!==y.offsetHeight,m.removeChild(y)):/^(search|tel)$/.test(o)||(s=/^(url|email)$/.test(o)?y.checkValidity&&y.checkValidity()===!1:y.value!=r)),_[e[l]]=!!s;return _}(g);var w=c.testStyles=f;Modernizr.addTest("touchevents",function(){var n;if("ontouchstart"in e||e.DocumentTouch&&t instanceof DocumentTouch)n=!0;else{var o=["@media (",p.join("touch-enabled),("),"heartz",")","{#modernizr{top:9px;position:absolute}}"].join("");w(o,function(e){n=9===e.offsetTop})}return n}),Modernizr.addTest("details",function(){var e,t=r("details");return"open"in t?(w("#modernizr details{display:block}",function(n){n.appendChild(t),t.innerHTML="<summary>a</summary>b",e=t.offsetHeight,t.open=!0,e=e!=t.offsetHeight}),e):!1}),i(),s(u),delete c.addTest,delete c.addAsyncTest;for(var b=0;b<Modernizr._q.length;b++)Modernizr._q[b]();e.Modernizr=Modernizr}(window,document);
      </script>
<!--[if lte IE 8]>
<script src="/sites/fierceretail/files/js/js_VtafjXmRvoUgAzqzYTA3Wrjkx9wcWhjP0G4ZnnqRamA.js"></script>
<![endif]-->
<script src="//use.typekit.net/bmi3gnp.js" async defer></script>
<script src="/sites/fierceretail/files/js/js_7BBEbjQ-B6J6UK65yb8_mKovPS_gBCZbMXlf62HoNnk.js" async defer></script>

<script type="text/javascript">
      window._taboola = window._taboola || [];
      _taboola.push({article:'auto'});
      !function (e, f, u) {
        e.async = 1;
        e.src = u;
        f.parentNode.insertBefore(e, f);
      }(document.createElement('script'),
        document.getElementsByTagName('script')[0],
        '//cdn.taboola.com/libtrc/questex-network/loader.js');
    </script>

<link rel="apple-touch-icon" sizes="57x57" href="/themes/custom/tektite_fierce/apple-touch-icon-57x57.png?v=wAAmkK2yLl">
<link rel="apple-touch-icon" sizes="60x60" href="/themes/custom/tektite_fierce/apple-touch-icon-60x60.png?v=wAAmkK2yLl">
<link rel="apple-touch-icon" sizes="72x72" href="/themes/custom/tektite_fierce/apple-touch-icon-72x72.png?v=wAAmkK2yLl">
<link rel="apple-touch-icon" sizes="76x76" href="/themes/custom/tektite_fierce/apple-touch-icon-76x76.png?v=wAAmkK2yLl">
<link rel="apple-touch-icon" sizes="114x114" href="/themes/custom/tektite_fierce/apple-touch-icon-114x114.png?v=wAAmkK2yLl">
<link rel="apple-touch-icon" sizes="120x120" href="/themes/custom/tektite_fierce/apple-touch-icon-120x120.png?v=wAAmkK2yLl">
<link rel="apple-touch-icon" sizes="144x144" href="/themes/custom/tektite_fierce/apple-touch-icon-144x144.png?v=wAAmkK2yLl">
<link rel="apple-touch-icon" sizes="152x152" href="/themes/custom/tektite_fierce/apple-touch-icon-152x152.png?v=wAAmkK2yLl">
<link rel="apple-touch-icon" sizes="180x180" href="/themes/custom/tektite_fierce/apple-touch-icon-180x180.png?v=wAAmkK2yLl">
<link rel="icon" type="image/png" href="/themes/custom/tektite_fierce/favicon-32x32.png?v=wAAmkK2yLl" sizes="32x32">
<link rel="icon" type="image/png" href="/themes/custom/tektite_fierce/favicon-194x194.png?v=wAAmkK2yLl" sizes="194x194">
<link rel="icon" type="image/png" href="/themes/custom/tektite_fierce/favicon-96x96.png?v=wAAmkK2yLl" sizes="96x96">
<link rel="icon" type="image/png" href="/themes/custom/tektite_fierce/android-chrome-192x192.png?v=wAAmkK2yLl" sizes="192x192">
<link rel="icon" type="image/png" href="/themes/custom/tektite_fierce/favicon-16x16.png?v=wAAmkK2yLl" sizes="16x16">
<link rel="manifest" href="/themes/custom/tektite_fierce/manifest.json?v=wAAmkK2yLl">
<link rel="mask-icon" href="/themes/custom/tektite_fierce/safari-pinned-tab.svg?v=wAAmkK2yLl" color="#002358">
<link rel="shortcut icon" href="/themes/custom/tektite_fierce/favicon.ico?v=wAAmkK2yLl">
<meta name="msapplication-TileColor" content="#da532c">
<meta name="msapplication-TileImage" content="/themes/custom/tektite_fierce/mstile-144x144.png?v=wAAmkK2yLl">
<meta name="theme-color" content="#ffffff">
</head>
<body class="sidebar-second path-node page-node-type-article">
<div class="page-container">
<a href="#main-content" class="visually-hidden focusable">Skip to main content</a>
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NR6TZXB" height="0" width="0"></iframe></noscript>
<div id="scrollProgress"></div>
<div id="header-top">
<div class="wrapper">
<div class="region region-header-top">
<div id="block-tektite-retail-tektitegenericadwallpaperblock" class="block block-tektite-generic-blocks block-tektite-generic-ad-wallpaper">
<div id='wallpaper'>
<script type='text/javascript'>
                    document.addEventListener("googletagEvent", function() {
                      googletag.cmd.push(function() { googletag.display('wallpaper'); });
                    });
                  </script>
</div>
</div>
<div id="block-tektite-retail-tektitegenericadinterstitialblock" class="block block-tektite-generic-blocks block-tektite-generic-ad-interstitial">
<div id='interstitial'>
<script type='text/javascript'>
                    document.addEventListener("googletagEvent", function() {
                      googletag.cmd.push(function() { googletag.display('interstitial'); });
                    });
                  </script>
</div>
</div>
<div id="block-tektite-retail-tektitegenericadheaderblock" class="block block-tektite-generic-blocks block-tektite-generic-ad-header">
<div id='header-ad-wrapper'>
<div id='header-ad'>
<script type='text/javascript'>
                    document.addEventListener("googletagEvent", function() {
                      googletag.cmd.push(function() { googletag.display('header-ad'); });
                    });
                  </script>
</div>
</div>
</div>
<div id="block-tektitegenericmobileadhesionadblock" class="block block-tektite-generic-blocks block-tektite-generic-ad-mobile-adhesion">
<div id='mobile-adhesion'>
<script type='text/javascript'>
                document.addEventListener("googletagEvent", function() {
                googletag.cmd.push(function() { googletag.display('mobile-adhesion'); });
                });
                </script>
</div>
</div>
</div>
</div>
</div>
<header id="header" role="banner">
<div class="wrapper">
<div class="region region-header">
<div id="block-tektite-retail-tektitesocialshareblock" class="block block-tektite-generic-blocks block-social-share-block">
<a class="icon icon-linkedin-squared" href='https://www.linkedin.com/groups/6695224'>LinkedIn</a>
<a class="icon icon-twitter" href='https://twitter.com/fierceretail'>Twitter</a>
</div>
<div class="search-popup" style="display: none;">
<span class="icon icon-search"></span>
<div class="search-content">
<div class="search-close icon icon-cancel"></div>
<div class="search-api-page-block-form block block-search-api-page block-search-api-page-form-block" data-drupal-selector="search-api-page-block-form" autocomplete="off" id="block-tektite-retail-searchapipagesearchblockform">
<form action="/operations/harvey-to-cost-1b-lost-sales?mkt_tok=eyJpIjoiWm1Kak9URmhaamswWkRNNSIsInQiOiJRNXdmOUZNZ0xPZkQwdTJla2JuNG9xSkRndkpkZWRTaEQzSlVCN2NIVmgrWGo2UHMycU9VZW16b3VVNmhpRnoyZzN6eGRDXC9PTVFxdWdzbEZScjhBMFRTZDlqVDlMN3l5R203U2JTa0c1SUJsVm05WWc0UGpuYkg3NjYrWkMwVEYifQ%3D%3D&amp;mrkid=48863402" method="post" id="search-api-page-block-form" accept-charset="UTF-8">
<div class="js-form-item form-item js-form-type-search form-type-search js-form-item-keys form-item-keys form-no-label">
<label for="edit-keys" class="visually-hidden">Search</label>
<input title="Enter the terms you wish to search for." placeholder="New Search" data-drupal-selector="edit-keys" type="search" id="edit-keys" name="keys" value="" size="15" maxlength="128" class="form-search" />
</div>
<input autocomplete="off" data-drupal-selector="form-6h8n2gtlzklfyw0tqpbwev-blbqrlzf2ok9aqqgscym" type="hidden" name="form_build_id" value="form-6h8n2GTlzKLFYW0tqPbwev_BLbqRLzF2ok9AQQGScYM" />
<input data-drupal-selector="edit-search-api-page-block-form" type="hidden" name="form_id" value="search_api_page_block_form" />
<div data-drupal-selector="edit-actions" class="form-actions js-form-wrapper form-wrapper" id="edit-actions"><input data-drupal-selector="edit-submit" type="submit" id="edit-submit" name="op" value="Search" class="button js-form-submit form-submit" />
</div>
</form>
<div class="search-help-text">Enclose phrases in quotes. Use a + to require a term in results and - to
exclude terms.<br />Example: +water -Europe
</div>
</div>
</div>
</div>
<nav role="navigation" aria-labelledby="block-tektite-retail-topmenu-menu" id="block-tektite-retail-topmenu" class="block block-menu navigation menu--top-menu">
<h2 class="visually-hidden" id="block-tektite-retail-topmenu-menu">Top Menu</h2>
<ul class="menu">
<li class="menu-item">
<a href="/resources" data-drupal-link-system-path="resources">Resources</a>
</li>
<li class="menu-item">
<a href="/events">Events</a>
</li>
<li class="menu-item">
<a href="https://pages.questexweb.com/FierceRetail-Newsletter-Signup.html">Subscribe</a>
</li>
</ul>
</nav>
<div id="block-tektite-retail-branding" class="block block-system block-system-branding-block">
<div class="site-logo">
<a href="/" title="Home" rel="home">
<img src="/themes/custom/tektite_fierce/assets/images/logo/logo-retail.svg" alt="Home" />
</a>
</div>
<div class="questex-logo">
<a href="http://questex.com" target="_blank" title="Questex">
<img src="/themes/custom/tektite/assets/images/logo-questex.svg" alt="Questex" />
</a>
</div>
</div>
<nav role="navigation" aria-labelledby="block-tektite-retail-mainnavigation-menu" id="block-tektite-retail-mainnavigation" class="block block-menu navigation menu--main">
<h2 class="visually-hidden" id="block-tektite-retail-mainnavigation-menu">Main navigation</h2>
<ul class="menu">
<li class="menu-item">
<a href="/stores" data-drupal-link-system-path="taxonomy/term/28781">Stores</a>
</li>
<li class="menu-item">
<a href="/digital" data-drupal-link-system-path="taxonomy/term/28791">Digital</a>
</li>
<li class="menu-item">
<a href="/technology" data-drupal-link-system-path="taxonomy/term/28796">Technology</a>
</li>
<li class="menu-item">
<a href="/operations" data-drupal-link-system-path="taxonomy/term/28786">Operations</a>
</li>
</ul>
</nav>
<nav role="navigation" aria-labelledby="block-tektite-retail-mainnavigation-mobile-menu" id="block-tektite-retail-mainnavigation-mobile" class="block block-menu navigation menu--main">
<h2 class="visually-hidden" id="block-tektite-retail-mainnavigation-mobile-menu">Main navigation - Mobile</h2>
<ul class="menu">
<li class="menu-item">
<a href="/stores" data-drupal-link-system-path="taxonomy/term/28781">Stores</a>
</li>
<li class="menu-item">
<a href="/digital" data-drupal-link-system-path="taxonomy/term/28791">Digital</a>
</li>
<li class="menu-item">
<a href="/technology" data-drupal-link-system-path="taxonomy/term/28796">Technology</a>
</li>
<li class="menu-item">
<a href="/operations" data-drupal-link-system-path="taxonomy/term/28786">Operations</a>
</li>
</ul>
</nav>
</div>
</div>
</header>
<div id="help">
<div class="wrapper">
<div class="region region-help">
</div>
</div>
</div>
<main id="main" role="main">
<div class="region region-highlighted">
<div id="block-qtxpromobanner" class="block block-qtx-promo-banner block-qtx-promo-banner-block-type">
</div>
</div>
<div id="content">
<div class="taxonomy-primary"><div about="/operations" id="taxonomy-term-28786" class="taxonomy-term vocabulary-taxonomy">
<h2><a href="/operations">
<div>Operations</div>
</a></h2>
<div class="content">
</div>
</div>
</div>
<a id="main-content" tabindex="-1"></a> <div class="region region-content">
<div id="block-tektite-retail-page-title" class="block block-core block-page-title-block">
<h1 class="page-title"><span property="schema:name">Harvey to cost $1B in lost sales</span>
</h1>
</div>
<div id="block-tektite-retail-content" class="block block-system block-system-main-block">
<article role="article" about="/operations/harvey-to-cost-1b-lost-sales" typeof="schema:Article" class="node node--type-article node--promoted node--view-mode-full">
<div id="nodeid" data-nid="73121" style="display:none"></div>
<span property="schema:name" content="Harvey to cost $1B in lost sales" class="rdf-meta hidden"></span>
<footer class="node__meta">
<div class="node__submitted">
by <a href="/author/jacqueline-renfrow">Jacqueline Renfrow</a> |
<div><time datetime="2017-08-29T02:11:03Z" property="schema:datePublished">Aug 28, 2017 10:11pm</time>
</div>
</div>
</footer>
<div class="thumbnail-image">
<div>
<div> <img srcset="https://qtxasset.com/styles/breakpoint_xl_880px_w/s3fs/FierceRetail-1503973447/Harvey_Geostationary_VIS-IR_2017.png/Harvey_Geostationary_VIS-IR_2017.png?fmwPH55tiRnDyKzXUBCA8nH0An4hPGB0&amp;itok=NwgHw-hB 400w" sizes="(min-width:1220px) 880px, (min-width: 980px) and (max-width: 1219px) 640px, (min-width: 788px) 448px, min-width: 481px) 800px" src="https://qtxasset.com/styles/breakpoint_sm_default_480px_w/s3fs/FierceRetail-1503973447/Harvey_Geostationary_VIS-IR_2017.png/Harvey_Geostationary_VIS-IR_2017.png?fIbd4iHfnNKZySnoTjzl19.knF5vP66F&amp;itok=EfuyAuab" alt="Hurricane Harvey" title="Hurricane Harvey" typeof="foaf:Image" />
</div>
</div>
<div class="caption">
<div>Hurricane Harvey could cost retailers $1B.</div>
</div>
</div>
<div class="node__container">
<div class="social-container sticky-container">
<div class="social-share"><span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="http://www.fierceretail.com/operations/harvey-to-cost-1b-lost-sales" data-a2a-title="Harvey to cost $1B in lost sales"><a class="a2a_dd addtoany_share_save" href="https://www.addtoany.com/share#url=http%3A%2F%2Fwww.fierceretail.com%2Foperations%2Fharvey-to-cost-1b-lost-sales&amp;title=Harvey%20to%20cost%20%241B%20in%20lost%20sales"></a><a class="a2a_button_facebook"></a>
<a class="a2a_button_twitter"></a>
<a class="a2a_button_linkedin"></a>
<a class="a2a_button_email"></a>
<a class="a2a_button_print"></a></span>
</div>
</div>
<div class="node__content">
<div property="schema:articleBody"><p>Hurricane Harvey that is severely impacting parts of Texas this week is the first Category 4 hurricane to hit the U.S. since Charley in 2004. And the economic impact is likely to be among the Top 10 storms of all time for retail impact.</p>
<p>Planalytics is <a href="http://now.eloqua.com/es.asp?s=158&amp;e=104364&amp;elq=b8216ad2d5394f3587db8d6e2acf6370">estimating</a> that the storm will cost the retail industry $1 billion in lost sales. While restaurants will take the biggest hit, as these businesses can not make up for lost traffic, malls and apparel store sales will also plummet as consumer focus on more need-based purchases. </p>
<div id="mobile-ad-wrapper">
<div id="ad-slot_1__mobile">
<script type="text/javascript">
<!--//--><![CDATA[// ><!--

                   document.addEventListener("googletagEvent", function() {
                   googletag.cmd.push(function() { googletag.display('ad-slot_1__mobile'); });
                  });
                  
//--><!]]>
</script></div>
</div>
<p>Malls and apparel stores with a large presence in the area hit hardest by the storm include Dillard's, Fred's Stores, Stage Stores, Cato Corp., 99 Cent Only Stores and Hibbett Sports. </p>
<p>The only sectors that will most likely see an eventual increase in traffic from the storm will be home centers and hardware stores, as consumers make purchases needed for repairs and clean-up. Plus, Home Depot, Lowe's and Tractor Supply already had an increase in traffic before the storm as home owners prepped. <br /><br /><strong>RELATED: <a href="https://www.fierceretail.com/operations/home-depot-s-online-sales-soar-40">Home Depot's sales soar 40%</a></strong></p>
<p>The Houston area is the country's fifth largest population and accounts for about <a href="https://www.nytimes.com/2017/08/28/business/economy/texas-hurricane-harvey-economic-impact.html">3% of the gross domestic product</a>. It's also the heart of the nation's refinery and petroleum industries. Therefore, if the nation is hit by higher gas prices, it will likely affect what consumers have left in their pockets to spend on other non-essentials. <br /><br /><strong>RELATED: <a href="https://www.fierceretail.com/operations/shoppers-want-grocery-rewards-not-gas-rewards">Shoppers want grocery rewards, not gas rewards</a></strong></p>
</div>
<div class="keywords-topics">
<strong>Read more on</strong>
 <div class="item-list--comma-list">
<a href="/topic/inclement-weather" hreflang="und">Inclement Weather</a> <a href="/keyword/lowe-s" hreflang="und">Lowe&#039;s</a> </div>
</div>
</div>
</div>
</article>
</div>
<div id="block-tektitegenericarticlebottomadblock" class="block block-tektite-generic-blocks block-tektite-generic-ad-article-bottom">
<div id='article-bottom'>
<script type='text/javascript'>
                document.addEventListener("googletagEvent", function() {
                googletag.cmd.push(function() { googletag.display('article-bottom'); });
                });
                </script>
</div>
</div>
<div id="block-tektitetaboolablock" class="block block-tektite-taboola block-tektite-taboola-block">
<div id='taboola-block'>
<div id="taboola-below-article-thumbnails-internal"></div>
<script type="text/javascript">
                window._taboola = window._taboola || [];
                _taboola.push({
                mode: 'organic-thumbnails-b',
                container: 'taboola-below-article-thumbnails-internal',
                placement: 'Below Article Thumbnails-internal',
                target_type: 'mix'
                });
                 </script>
<div id="taboola-below-article-thumbnails"></div>
<script type="text/javascript">
                window._taboola = window._taboola || [];
                _taboola.push({
                mode: 'thumbnails-b',
                container: 'taboola-below-article-thumbnails',
                placement: 'Below Article Thumbnails',
                target_type: 'mix'
                });
                </script>
</div>
</div>
</div>
</div>
<aside id="sidebar-second" role="complimentary">
<section class="sidebar-container">
<div class="region region-sidebar-second">
<div id="block-tektite-retail-tektitegenericadsidebarblock" class="block block-tektite-generic-blocks block-tektite-generic-ad-sidebar">
<div id='sidebar-ad'>
<script type='text/javascript'>
                    document.addEventListener("googletagEvent", function() {
                      googletag.cmd.push(function() { googletag.display('sidebar-ad'); });
                    });
                  </script>
</div>
</div>
<div id="block-tektite-retail-tektitegenericnewsletterblock" class="block block-tektite-generic-blocks block-tektite-generic-newsletter-multi">
<script src="//app-sj10.marketo.com/js/forms2/js/forms2.min.js" defer></script><form id='mktoForm_12936'></form>
</div>
</div>
<div class="bottom">
<div class="region region-sidebar-bottom">
<div id="block-tektite-retail-tektitegenericadsidebarblock2" class="block block-tektite-generic-blocks block-tektite-generic-ad-sidebar2">
<div id='sidebar-ad2'>
<script type='text/javascript'>
                    document.addEventListener("googletagEvent", function() {
                      googletag.cmd.push(function() { googletag.display('sidebar-ad2'); });
                    });
                  </script>
</div>
</div>
<div class="views-element-container block block-views block-views-blockauthor-block-1" id="block-tektite-retail-views-block-author-block-1">
<h2 class="block-title">About the Author</h2>
<div><div class="js-view-dom-id-51ace1e76d4236756639ff254cf60fe1b118166d7c868ed1103fcc1617d6a8ea">
<div class="views-row">
<div class="views-field views-field-field-author-image"><div class="field-content"> <a href="/author/jacqueline-renfrow"><img src="https://qtxasset.com/field/image/jrenfrow.png?i.IDSkYyZUOA.IwBnuh4CL5d7TJlu6OB" width="260" height="260" alt="Jacqueline Renfrow" typeof="foaf:Image" />
</a>
</div></div><div class="views-field views-field-title"><span class="field-content"><div class="author-block-info">
<div class="title"><a href="/author/jacqueline-renfrow" hreflang="en">Jacqueline Renfrow</a></div>
<div class="job">Editor</div>
<div class="email"><a href="/cdn-cgi/l/email-protection#f59f87909b93879a82b5939c908796909894879e908186db969a98"><span class="__cf_email__" data-cfemail="4b21392e252d39243c0b2d222e39282e262a39202e3f3865282426">[email&#160;protected]</span></a></div>
<div class="twitter"></div>
<div class="linkedin"></div>
<div class="facebook"></div>
<div class="instagram"></div>
</div></span></div>
</div>
</div>
</div>
</div>
<div id="block-tektite-retail-tektitegenericadhouseblock" class="block block-tektite-generic-blocks block-tektite-generic-ad-house">
<div id='sidebar-ad3'>
<script data-cfasync="false" src="/cdn-cgi/scripts/d07b1474/cloudflare-static/email-decode.min.js"></script><script type='text/javascript'>
                    document.addEventListener("googletagEvent", function() {
                      googletag.cmd.push(function() { googletag.display('sidebar-ad3'); });
                    });
                  </script>
</div>
</div>
</div>
</div>
</section>
</aside>
</main>
<footer id="footer" role="contentinfo">
<div class="wrapper">
<div class="region region-footer">
<div id="block-tektite-retail-tektitefooterblock" class="block block-tektite-generic-blocks block-generic-footer-block">
<div id="questex">
<div class="footer-logo">
<a class="logo" href="http://questex.com">
<img alt="" src="/themes/custom/tektite/assets/images/footer-questex.svg" />
</a>
</div>
<div class="social-icons">
<a class="icon icon-facebook-official" href='https://www.facebook.com/Questex-LLC-514978955241030/'></a>
<a class="icon icon-twitter" href='https://twitter.com/QuestexLLC'></a>
<a class="icon icon-linkedin-squared" href='https://www.linkedin.com/company/questex-media-group?trk=top_nav_home'></a>
</div>
​
</div>
<ul class="menu">
<li><a href="/">
Home</a></li>
<li><a href="https://pages.questexweb.com/FierceRetail-Newsletter-Signup.html">
Subscribe</a></li>
<li><a href="https://pages.questexweb.com/Manage-Subscriptions_Manage-Your-Subscriptions.html?&amp;_ga=1.138251120.1944058679.1465391333">
Manage Newsletter Subscriptions</a></li>
<li><a href="/advertise-us">
Advertise</a></li>
<li><a href="/rss-feeds">
RSS</a></li>
<li><a href="http://www.questex.com/privacy-policy">
Privacy</a></li>
<li><a href="/about-us">
About Us</a></li>
</ul>
<p>
<span>© 2018 Questex LLC. All rights reserved.</span>
<span>275 Grove Street, Suite 2-130 Newton, MA 02466</span>
<span>Reproduction in whole or part is prohibited.</span>
</p>
</div>
</div>
</div>
</footer>
</div>
<script type="application/json" data-drupal-selector="drupal-settings-json">{"path":{"baseUrl":"\/","scriptPath":null,"pathPrefix":"","currentPath":"node\/73121","currentPathIsAdmin":false,"isFront":false,"currentLanguage":"en","currentQuery":{"mkt_tok":"eyJpIjoiWm1Kak9URmhaamswWkRNNSIsInQiOiJRNXdmOUZNZ0xPZkQwdTJla2JuNG9xSkRndkpkZWRTaEQzSlVCN2NIVmgrWGo2UHMycU9VZW16b3VVNmhpRnoyZzN6eGRDXC9PTVFxdWdzbEZScjhBMFRTZDlqVDlMN3l5R203U2JTa0c1SUJsVm05WWc0UGpuYkg3NjYrWkMwVEYifQ==","mrkid":"48863402"}},"pluralDelimiter":"\u0003","ajaxPageState":{"libraries":"addtoany\/addtoany,core\/html5shiv,core\/picturefill,qtx_tracking\/recorder,system\/base,tektite\/global-css,tektite\/global-js,tektite\/webfont.js,tektite_fierce\/GTMscripts,tektite_fierce\/fonts-js,tektite_fierce\/marketo-js,tektite_fierce\/override-css,tektite_fierce\/override-js,views\/views.module","theme":"tektite_fierce","theme_token":null},"ajaxTrustedUrl":{"form_action_p_pvdeGsVG5zNF_XLGPTvYSKCf43t8qZYSwcfZl2uzM":true},"tektite_fierce":{"gtm_key":"GTM-NR6TZXB","marketo_id":"12936"},"qtx_tracking":{"referral":{"comesFromSearchEngine":"false"}},"user":{"uid":0,"permissionsHash":"2a52ec35d1ec65ef71bc6dd7d56c4882853fe29cf4ee405bde9adb9857d3097a"}}</script>
<script src="/sites/fierceretail/files/js/js_EmZeXJHpdU4he7YNt0-FW7Pn-0kXZ-t8foo5nFjyFQk.js"></script>
<script src="/sites/fierceretail/files/js/js_TUuRtekQauz1xIhnFfDn4nGBa6IqEV2EnmcRFOkuoBI.js"></script>
<script src="//static.addtoany.com/menu/page.js" async></script>
<script src="/sites/fierceretail/files/js/js_X_7xnflyEbZearDQkC28lOGwl1nHZTZ5OBGEN2n3zJM.js"></script>
<script src="//ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" async></script>
<script src="/sites/fierceretail/files/js/js_jgN38JPLE-CpIYUBf6_nkq2h8Rg3uOWtigGz1zNMoTg.js" defer></script>

<div id="parsely-root" style="display: none">
<div id="parsely-cfg" data-parsely-site=""></div>
</div>
<script>
    (function(s, p, d) {
      var h=d.location.protocol, i=p+"-"+s,
          e=d.getElementById(i), r=d.getElementById(p+"-root"),
          u=h==="https:"?"d1z2jf7jlzjs58.cloudfront.net"
          :"static."+p+".com";
      if (e) return;
      e = d.createElement(s); e.id = i; e.async = true;
      e.src = h+"//"+u+"/p.js"; r.appendChild(e);
    })("script", "parsely", document);
    </script>


<script type="text/javascript">
      window._taboola = window._taboola || [];
      _taboola.push({flush: true});
    </script>

<script type="text/javascript">window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","licenseKey":"44925d6b58","applicationID":"51794171","transactionName":"NFBaMhZVDRIHABUPCg0aeQUQXQwPSScTExUCWWQHEUAMEgcVBDkDDEdVOiJbEQw6IhQSChBUTgMiWxEMJBYICgEGRxVYFlENBQMRMQoEAFBQCQhQBhMgDBMLJABBUQkK","queueTime":0,"applicationTime":511,"atts":"GBdZRF5PHhw=","errorBeacon":"bam.nr-data.net","agent":""}</script></body>
</html>
