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Harvey</h1></div><div class="article_info"><div><span class="label_group"><span data-event-category=" Article Page - Labels"></span></span><div class="article_info__author">

                By <a class="article_info__author__link js-ga_event_click" href="/users/johnmccarthy" data-event-label="Author Name">John McCarthy</a><span class="desktop_only article_info__dash">-</span><span class="article_info__published">18 September 2017 12:31pm</span></div></div></div><div class="social_block social_block--bordered social_block--article" data-event-category="Article Page Share Block - Top"><div id="share-count" class="js-ajax-view" data-view-path="/extra/share-count" data-param-url="/news/2017/09/18/tv-news-networks-were-vital-source-information-views-soared-houston-during-hurricane"></div><ul class="social_block__networks"><li class="unstyled_list__item"><a class="social_block__link--twitter js-ga_event_click" data-event-label="Twitter" 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</div></div><div class="col"><div class="article__body js-ga_event_click_body" data-event-category="Article Page Body"><p><a href="http://www.thedrum.com/topics/comscore">Comscore</a> has revealed data showing that members of the public in Houston increasingly tuned into the TV news networks for the latest information during a tumultuous season of hurricanes, Harvey and Irma.</p><p>The company studied how Hurricane Harvey uprooted TV viewing figures in Houston, displacing thousands and causing outages throughout the state. However, TV viewing figures actually spiked in the Houston and Beaumont TV markets. It managed to produce viewing estimates during the storm despite the power outages and home abandonment that occurred during the period. The company compared views on the 20 September against the 27th when the hurricane landed.</p><p>In Houston, the combined total-day average audience for the ABC, CBS, NBC and Fox affiliates was more than 537,000 households during Hurricane Harvey, a 140% increase on the previous week, by all means an average week in comparison. The share of viewership to the four major affiliate stations increased by 62% too.</p><p>In Beaumont during Hurricane Harvey, the major TV stations' average audience was double that of the relevant cable channels across the entire broadcast day, and represented an 89% increase in viewership versus the prior week's audiences.</p><p>Steve Walsh, executive vice president of local television at Comscore, said: “The Hurricane-related devastation in Texas and Florida reminds us all that Mother Nature can unleash terrible fury upon us and our neighbors from time to time, and local television stations have been, and clearly remain, a vital source of information for viewers across the country in times of severe trouble in local markets.</p><p>"We are pleased that comScore Local TV measurement can withstand the impact of weather-related power outages and continue to reflect real viewing activity as it happens, providing local markets large and small with the viewing data they need to understand 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However, TV viewing figures actually spiked in the Houston and Beaumont TV markets. It managed to produce viewing estimates during the storm despite the power outages and home abandonment that occurred during the period. The company compared views on the 20 September against the 27th when the hurricane landed.In Houston, the combined total-day average audience for the ABC, CBS, NBC and Fox affiliates was more than 537,000 households during Hurricane Harvey, a 140% increase on the previous week, by all means an average week in comparison. The share of viewership to the four major affiliate stations increased by 62% too.In Beaumont during Hurricane Harvey, the major TV stations' average audience was double that of the relevant cable channels across the entire broadcast day, and represented an 89% increase in viewership versus the prior week's audiences.Steve Walsh, executive vice president of local television at Comscore, said: \u201cThe Hurricane-related devastation in Texas and Florida reminds us all that Mother Nature can unleash terrible fury upon us and our neighbors from time to time, and local television stations have been, and clearly remain, a vital source of information for viewers across the country in times of severe trouble in local markets.\"We are pleased that comScore Local TV measurement can withstand the impact of weather-related power outages and continue to reflect real viewing activity as it happens, providing local markets large and small with the viewing data they need to understand their audiences.\"","datePublished":"2017-09-18T12:31:00+01:00","dateModified":"2017-09-18T12:39:50+01:00","url":"http:\/\/www.thedrum.com\/news\/2017\/09\/18\/tv-news-networks-were-vital-source-information-views-soared-houston-during-hurricane","publisher":{"@context":"http:\/\/schema.org","@type":"Organization","name":"The Drum","url":"http:\/\/www.thedrum.com","telephone":"(44) 141 552 5858","logo":{"@type":"ImageObject","url":"https:\/\/www.thedrum.com\/assets\/images\/logo\/logo-thedrum-desktop.png"},"email":"enquiries@thedrum.com","address":{"@type":"PostalAddress","addressLocality":"Glasgow","addressRegion":"Scotland","postalCode":"G1 5AB","streetAddress":"Mercat Building, 4th Floor, 26 Gallowgate"},"sameAs":["https:\/\/www.facebook.com\/thedrumpage","https:\/\/twitter.com\/thedrum","https:\/\/plus.google.com\/+thedrum","https:\/\/www.linkedin.com\/company\/thedrum","https:\/\/instagram.com\/drumeu\/","https:\/\/uk.pinterest.com\/thedrum\/","https:\/\/www.youtube.com\/user\/TheDrumReel"]},"image":"http:\/\/media-assets-02.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-77017-untitled_design_13_2--default--1024.png","author":{"@type":"Person","name":"John McCarthy","url":"http:\/\/www.thedrum.com\/users\/johnmccarthy","sameAs":["https:\/\/twitter.com\/johngeemccarthy"]},"creator":{"@type":"Person","name":"John McCarthy","url":"http:\/\/www.thedrum.com\/users\/johnmccarthy","sameAs":["https:\/\/twitter.com\/johngeemccarthy"]},"keywords":"comscore","articleSection":"Media"},{"@context":"http:\/\/schema.org","@type":"WebSite","url":"http:\/\/www.thedrum.com","potentialAction":{"@type":"SearchAction","target":"http:\/\/www.thedrum.com\/search?query={search_term_string}","query-input":"required name=search_term_string"}},{"@context":"http:\/\/schema.org","@type":"Organization","name":"The Drum","url":"http:\/\/www.thedrum.com","telephone":"(44) 141 552 5858","logo":{"@type":"ImageObject","url":"https:\/\/www.thedrum.com\/assets\/images\/logo\/logo-thedrum-desktop.png"},"email":"enquiries@thedrum.com","address":{"@type":"PostalAddress","addressLocality":"Glasgow","addressRegion":"Scotland","postalCode":"G1 5AB","streetAddress":"Mercat Building, 4th Floor, 26 Gallowgate"},"sameAs":["https:\/\/www.facebook.com\/thedrumpage","https:\/\/twitter.com\/thedrum","https:\/\/plus.google.com\/+thedrum","https:\/\/www.linkedin.com\/company\/thedrum","https:\/\/instagram.com\/drumeu\/","https:\/\/uk.pinterest.com\/thedrum\/","https:\/\/www.youtube.com\/user\/TheDrumReel"]}]</script><!-- START Parse.ly Include: Standard --><div id="parsely-root" style="display: none"><span id="parsely-cfg" data-parsely-site="thedrum.com"></span></div><script>
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