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	<metrics _ngcontent-c15="" class="fs-text-xs" _nghost-c26=""><time _ngcontent-c26="">Aug 29, 2017 @ 01:00 PM</time>
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<!----><h1 _ngcontent-c15="" class="fs-headline speakable-headline">The Supply Chain Implications Of The Houston Flood</h1>

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		<!----><span _ngcontent-c17="" class="contrib-tagline fs-text-xs fs-responsive-text" innerhtml="I cover logistics and supply chain management.">I cover logistics and supply chain management.</span>
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 <div class=&quot;article-body-image&quot;> 
  <progressive-image class=&quot;progressive-placeholder&quot; src=&quot;https://thumbor.forbes.com/thumbor/960x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F840561320%2F960x0.jpg%3Ffit%3Dscale&quot; low-res-src=&quot;https://thumbor.forbes.com/thumbor/100x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F840561320%2F960x0.jpg%3Ffit%3Dscale&quot;></progressive-image> 
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  <div class=&quot;caption-container&quot; ng-class=&quot;caption_state&quot;> 
   <fbs-accordion current=&quot;0&quot;> 
    <p class=&quot;wp-caption-text&quot;>HOUSTON, TX - AUGUST 29: People make their way out of a flooded neighborhood after it was inundated with rain water following Hurricane Harvey on August 29, 2017 in Houston, Texas. Harvey, which made landfall north of Corpus Christi August 25, has dumped nearly 50 inches of rain in and around areas Houston. (Photo by Scott Olson/Getty Images)</p> 
   </fbs-accordion> 
  </div> 
 </div> 
</div> 
<p>The flood is almost biblical in scale.&amp;nbsp;What could anyone do to prepare for something like that?</p> 
<p>Quite a lot, actually.</p> 
<p>The bright spot, if you can say this event has any, was that it was forecast.&amp;nbsp;Companies could see what was coming at them several days ahead of time.</p> 
<p>Some&amp;nbsp;supply chain disruptions are not predictable.&amp;nbsp;It is possible to have contingency plans in place:&amp;nbsp;If this distribution center goes down, for whatever reason, we will fulfill orders from these customers from this warehouse and orders from these customers from this warehouse.</p> 
<p>Any good supply chain team has these kinds of contingency plans in place.&amp;nbsp;These bibles can be hundreds of pages long and designate who will be doing what, chains of escalations, and how shortages of supply will be allocated across customers.</p> 
<p> 
 </p> 
<p>But it is always better to be warned. Great supply chain teams not only have contingency plans in place; they practice them.&amp;nbsp;The nice thing about being warned is that even teams that are not great get a chance to prepare and even practice.</p> 
<p>Some companies profit from these kinds of events. Walmart and other big retailers know that with these kinds of storms bearing down on them, consumers stock up on bottled water and other essentials. These retailers see the storm, and their flexible supply chains work to get the goods that will be in great demand into the stores.</p> 
<div class=&quot;vestpocket&quot; vest-pocket=&quot;&quot;></div> 
<p>Companies can profit in other ways. Strong supply chain teams have done an end-to-end mapping of both their supply chains and competitors’ supply chains. This mapping involves includes hard-to-source components that are manufactured in that part of Texas. If this component is used across the industry and you can get a rush order into one of the few other manufacturers of similar parts before your competitors, your business takes less of a hit than your competitors.</p> 
<p>And if your competitor has a key distribution center or plant in that part of Texas, a company knows their goods will be in short supply.&amp;nbsp;Prices tend to go up in that kind of situation.</p> 
<p>Finally, there are nonprofits that have specialized in supply chain emergency relief.</p> 
<p>There is a whole science to this part of the profession. At a time like this, our gratitude goes out to these organizations.</p>"><div id="attachment_840561320" class="wp-caption alignnone"> 
 <div class="article-body-image"> 
  <progressive-image class="progressive-placeholder" src="https://thumbor.forbes.com/thumbor/960x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F840561320%2F960x0.jpg%3Ffit%3Dscale" low-res-src="https://thumbor.forbes.com/thumbor/100x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F840561320%2F960x0.jpg%3Ffit%3Dscale"></progressive-image> 
 </div> 
 <div article-image-caption=""> 
  <div class="caption-container" ng-class="caption_state"> 
   <fbs-accordion current="0"> 
    <p class="wp-caption-text">HOUSTON, TX - AUGUST 29: People make their way out of a flooded neighborhood after it was inundated with rain water following Hurricane Harvey on August 29, 2017 in Houston, Texas. Harvey, which made landfall north of Corpus Christi August 25, has dumped nearly 50 inches of rain in and around areas Houston. (Photo by Scott Olson/Getty Images)</p> 
   </fbs-accordion> 
  </div> 
 </div> 
</div> 
<p class="speakable-paragraph">The flood is almost biblical in scale.&nbsp;What could anyone do to prepare for something like that?</p> 
<p>Quite a lot, actually.</p> 
<p>The bright spot, if you can say this event has any, was that it was forecast.&nbsp;Companies could see what was coming at them several days ahead of time.</p> 
<p>Some&nbsp;supply chain disruptions are not predictable.&nbsp;It is possible to have contingency plans in place:&nbsp;If this distribution center goes down, for whatever reason, we will fulfill orders from these customers from this warehouse and orders from these customers from this warehouse.</p> 
<p>Any good supply chain team has these kinds of contingency plans in place.&nbsp;These bibles can be hundreds of pages long and designate who will be doing what, chains of escalations, and how shortages of supply will be allocated across customers.</p> 
<p> 
 </p> 
<p>But it is always better to be warned. Great supply chain teams not only have contingency plans in place; they practice them.&nbsp;The nice thing about being warned is that even teams that are not great get a chance to prepare and even practice.</p> 
<p>Some companies profit from these kinds of events. Walmart and other big retailers know that with these kinds of storms bearing down on them, consumers stock up on bottled water and other essentials. These retailers see the storm, and their flexible supply chains work to get the goods that will be in great demand into the stores.</p> 
<div class="vestpocket" vest-pocket=""></div> 
<p>Companies can profit in other ways. Strong supply chain teams have done an end-to-end mapping of both their supply chains and competitors’ supply chains. This mapping involves includes hard-to-source components that are manufactured in that part of Texas. If this component is used across the industry and you can get a rush order into one of the few other manufacturers of similar parts before your competitors, your business takes less of a hit than your competitors.</p> 
<p>And if your competitor has a key distribution center or plant in that part of Texas, a company knows their goods will be in short supply.&nbsp;Prices tend to go up in that kind of situation.</p> 
<p>Finally, there are nonprofits that have specialized in supply chain emergency relief.</p> 
<p>There is a whole science to this part of the profession. At a time like this, our gratitude goes out to these organizations.</p></div>
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	</app-root><script id="ng-templates-state" type="application/json">{&q;environmentName&q;:&q;prod&q;,&q;is_mobile&q;:false,&q;/forbesapi/content/uri.json?shortcodes=true&a;slides=true&a;type=ng&a;tickers=true&a;bvallpages=true&a;autovpslider=true&a;stream=true&a;compressimages=true&a;mobile=false&a;prgsmobileads=false&a;relativeVideo=true&a;videoplayertype=brightcove_perform_with_keyvalues&a;swimlane=&a;uri=http://www.forbes.com/sites/stevebanker/2017/08/29/the-supply-chain-implications-of-the-houston-flood/&q;:{&q;content&q;:{&q;id&q;:&q;content_59a59d0764aaf9435aebcd7e&q;,&q;naturalId&q;:&q;blogAndPostId/blog/post/2785-2028&q;,&q;source&q;:&q;blogs&q;,&q;author&q;:&q;Steve Banker&q;,&q;title&q;:&q;The Supply Chain Implications Of The Houston Flood&q;,&q;date&q;:1504026000000,&q;body&q;:&q;&l;p&g;[caption id=\&q;attachment_840561320\&q; photocredit=\&q;\&q;  align=\&q;\&q; width=\&q;960\&q;]&l;img class=\&q;dam-image getty size-large wp-image-840561320\&q; src=\&q;https://specials-images.forbesimg.com/imageserve/840561320/960x0.jpg?fit=scale\&q; data-height=\&q;640\&q; data-width=\&q;960\&q;&g; HOUSTON, TX - AUGUST 29: People make their way out of a flooded neighborhood after it was inundated with rain water following Hurricane Harvey on August 29, 2017 in Houston, Texas. Harvey, which made landfall north of Corpus Christi August 25, has dumped nearly 50 inches of rain in and around areas Houston. (Photo by Scott Olson/Getty Images)[/caption]\r\n\r\nThe flood is almost biblical in scale.&a;nbsp;What could anyone do to prepare for something like that?\r\n\r\nQuite a lot, actually.\r\n\r\nThe bright spot, if you can say this event has any, was that it was forecast.&a;nbsp;Companies could see what was coming at them several days ahead of time.\r\n\r\nSome&a;nbsp;supply chain disruptions are not predictable.&a;nbsp;It is possible to have contingency plans in place:&a;nbsp;If this distribution center goes down, for whatever reason, we will fulfill orders from these customers from this warehouse and orders from these customers from this warehouse.\r\n\r\nAny good supply chain team has these kinds of contingency plans in place.&a;nbsp;These bibles can be hundreds of pages long and designate who will be doing what, chains of escalations, and how shortages of supply will be allocated across customers.\r\n\r\nBut it is always better to be warned. Great supply chain teams not only have contingency plans in place; they practice them.&a;nbsp;The nice thing about being warned is that even teams that are not great get a chance to prepare and even practice.\r\n\r\nSome companies profit from these kinds of events. Walmart and other big retailers know that with these kinds of storms bearing down on them, consumers stock up on bottled water and other essentials. These retailers see the storm, and their flexible supply chains work to get the goods that will be in great demand into the stores.\r\n\r\n&l;!--donotpaginate--&g;\r\n\r\nCompanies can profit in other ways. Strong supply chain teams have done an end-to-end mapping of both their supply chains and competitors&a;rsquo; supply chains. This mapping involves includes hard-to-source components that are manufactured in that part of Texas. If this component is used across the industry and you can get a rush order into one of the few other manufacturers of similar parts before your competitors, your business takes less of a hit than your competitors.\r\n\r\nAnd if your competitor has a key distribution center or plant in that part of Texas, a company knows their goods will be in short supply.&a;nbsp;Prices tend to go up in that kind of situation.\r\n\r\nFinally, there are nonprofits that have specialized in supply chain emergency relief.\r\n\r\nThere is a whole science to this part of the profession. At a time like this, our gratitude goes out to these organizations.&l;/p&g;&q;,&q;description&q;:&q;The flood is almost biblical in scale. What could anyone do to prepare for something like that?\r\nQuite a lot, actually.&q;,&q;image&q;:&q;https://specials-images.forbesimg.com/imageserve/840561320/960x0.jpg?fit=scale&q;,&q;type&q;:&q;blog&q;,&q;storyType&q;:&q;post&q;,&q;uri&q;:&q;http://www.forbes.com/sites/stevebanker/2017/08/29/the-supply-chain-implications-of-the-houston-flood/&q;,&q;comments&q;:[],&q;visible&q;:true,&q;authors&q;:[{&q;naturalId&q;:&q;blogAuthorId/blog/author/929016&q;,&q;name&q;:&q;Steve Banker&q;,&q;avatars&q;:[{&q;size&q;:400,&q;image&q;:&q;https://1.gravatar.com/avatar/ada95b470b2fb8e65afcefe2717ba948?s=400&a;#038;d=mm&a;#038;r=g&q;},{&q;size&q;:136,&q;image&q;:&q;https://1.gravatar.com/avatar/ada95b470b2fb8e65afcefe2717ba948?s=136&a;#038;d=mm&a;#038;r=g&q;},{&q;size&q;:62,&q;image&q;:&q;https://1.gravatar.com/avatar/ada95b470b2fb8e65afcefe2717ba948?s=62&a;#038;d=mm&a;#038;r=g&q;},{&q;size&q;:40,&q;image&q;:&q;https://1.gravatar.com/avatar/ada95b470b2fb8e65afcefe2717ba948?s=40&a;#038;d=mm&a;#038;r=g&q;}],&q;url&q;:&q;http://www.forbes.com/sites/stevebanker/&q;,&q;type&q;:&q;Contributor&q;,&q;profileUrl&q;:&q;/sites/stevebanker/&q;,&q;twitterName&q;:&q;steve_scm&q;,&q;authorType&q;:&q;individual&q;,&q;email&q;:&q;SBanker@ARCweb.com&q;,&q;blog&q;:false,&q;timestamp&q;:1459780868270,&q;shortBio&q;:&q;I cover logistics and supply chain management.&q;,&q;webSite&q;:&q;http://www.logisticsviewpoints.com&q;,&q;topics&q;:[&q;small-business-roundtable&q;,&q;business&q;,&q;workplace-management&q;,&q;on-the-move&q;,&q;talent-strategies&q;,&q;logistics-transportation&q;,&q;strategies-solutions&q;,&q;pharma-and-health&q;,&q;retail&q;,&q;transformational-tech&q;,&q;reinventing-america&q;,&q;intelligent-tech&q;,&q;on-demand&q;,&q;data-driven&q;,&q;energy&q;,&q;mobile&q;,&q;healthcare-innovation&q;,&q;empowering-innovation&q;,&q;workforce-management&q;,&q;data-driven-business&q;,&q;washington&q;,&q;security&q;,&q;corporate-responsibility&q;,&q;risk&q;],&q;description&q;:&q;I am the Service Director, Supply Chain Management at ARC Advisory Group, a leading industry analyst and technology consulting company.  I engage in quantitative and qualitative research on supply chain management technologies, best practices, and emerging trends.  I’ve been published in Supply Chain Management Review, have a weekly column in Logistics Viewpoints (www.logisticsviewpoints.com), and can be followed on Twitter @steve_scm or contacted at sbanker@arcweb.com.&q;,&q;recentActivityCount&q;:0,&q;latestActivityDate&q;:1447507020000,&q;dailyActivityCount&q;:0,&q;primaryBlogNaturalId&q;:&q;blogAuthorId/blog/author/blog-2785&q;,&q;shortUri&q;:&q;http://onforb.es/14VmeXv&q;,&q;displayChannel&q;:&q;business&q;,&q;contributorSince&q;:1378235576000,&q;slug&q;:&q;stevebanker&q;,&q;showNoVestPocket&q;:false,&q;embargo&q;:false,&q;primaryChannelId&q;:&q;channel_1&q;,&q;primarySectionId&q;:&q;section_111&q;,&q;enableContribContact&q;:true,&q;enableTwitterFeed&q;:false,&q;disableCanonical&q;:false,&q;disableDigest&q;:false,&q;forbesTwitterProfile&q;:{&q;screenName&q;:&q;steve_scm&q;,&q;name&q;:&q;Steve Banker&q;,&q;profileImageUrl&q;:&q;http://pbs.twimg.com/profile_images/378800000340899645/c3962a051476f08c8d0a89c7553b1ef5.jpeg&q;,&q;description&q;:&q;VP #supplychain services @arc_advisory group ;  author  \n@logisticsviewpt covering #transportation #logistics #WMS #Digital&q;,&q;createdDate&q;:1377196934000,&q;location&q;:&q;Needham, MA&q;,&q;url&q;:&q;http://t.co/VB61ZEF7zs&q;,&q;expandedUrl&q;:&q;http://logisticsviewpoints.com/&q;,&q;displayUrl&q;:&q;logisticsviewpoints.com&q;,&q;verified&q;:false},&q;inactive&q;:true,&q;primaryChannel&q;:{&q;id&q;:&q;channel_1&q;,&q;channelId&q;:&q;channel_1&q;,&q;channelName&q;:&q;Business&q;,&q;sectionId&q;:&q;section_111&q;,&q;sectionName&q;:&q;Logistics &a; Transportation&q;,&q;url&q;:&q;/logistics-transportation&q;,&q;shortName&q;:&q;Logistics&q;},&q;allowEmail&q;:false,&q;avatar_map&q;:{}},{&q;naturalId&q;:&q;blogAuthorId/blog/author/blog-2785&q;,&q;avatars&q;:[{&q;size&q;:0,&q;image&q;:&q;&q;},{&q;size&q;:0,&q;image&q;:&q;&q;},{&q;size&q;:0,&q;image&q;:&q;&q;},{&q;size&q;:0,&q;image&q;:&q;&q;}],&q;url&q;:&q;http://www.forbes.com/sites/stevebanker/&q;,&q;profileUrl&q;:&q;https://blogs.forbes.com/stevebanker/profile/&q;,&q;twitterName&q;:&q;steve_scm&q;,&q;authorType&q;:&q;individual&q;,&q;blog&q;:true,&q;timestamp&q;:1518043710864,&q;topics&q;:[&q;small-business-roundtable&q;,&q;business&q;,&q;workplace-management&q;,&q;on-the-move&q;,&q;talent-strategies&q;,&q;logistics-transportation&q;,&q;strategies-solutions&q;,&q;energy&q;,&q;retail&q;,&q;data-driven&q;,&q;pharma-and-health&q;,&q;tech&q;,&q;personal-finance&q;,&q;investing&q;,&q;washington&q;,&q;workforce-management&q;,&q;transformational-tech&q;,&q;green-tech&q;,&q;intelligent-tech&q;,&q;reinventing-america&q;,&q;leadership&q;,&q;social-media&q;,&q;mobile&q;,&q;healthcare-innovation&q;,&q;risk&q;,&q;on-demand&q;,&q;ceo-network&q;,&q;innovation-and-science&q;,&q;powering-productivity&q;,&q;intelligent-investing&q;,&q;empowering-innovation&q;,&q;markets&q;,&q;data-driven-business&q;,&q;future-of-work&q;,&q;security&q;,&q;corporate-responsibility&q;,&q;food-agriculture&q;,&q;asia-pacific&q;,&q;drinks&q;,&q;autos&q;,&q;managing&q;],&q;recentActivityCount&q;:2,&q;latestActivityDate&q;:1447507020000,&q;dailyActivityCount&q;:0,&q;primaryBlogNaturalId&q;:&q;blogAuthorId/blog/author/blog-2785&q;,&q;primaryContributor&q;:&q;blogAuthorId/blog/author/929016&q;,&q;primaryContributorData&q;:{&q;naturalId&q;:&q;blogAuthorId/blog/author/929016&q;,&q;name&q;:&q;Steve Banker&q;,&q;avatars&q;:[{&q;size&q;:136,&q;image&q;:&q;https://secure.gravatar.com/avatar/ada95b470b2fb8e65afcefe2717ba948?s=136&a;#038;d=mm&a;#038;r=g&q;},{&q;size&q;:400,&q;image&q;:&q;https://secure.gravatar.com/avatar/ada95b470b2fb8e65afcefe2717ba948?s=400&a;#038;d=mm&a;#038;r=g&q;},{&q;size&q;:40,&q;image&q;:&q;https://secure.gravatar.com/avatar/ada95b470b2fb8e65afcefe2717ba948?s=40&a;#038;d=mm&a;#038;r=g&q;},{&q;size&q;:62,&q;image&q;:&q;https://secure.gravatar.com/avatar/ada95b470b2fb8e65afcefe2717ba948?s=62&a;#038;d=mm&a;#038;r=g&q;}],&q;blog&q;:false,&q;shortBio&q;:&q;I cover logistics and supply chain management.&q;,&q;description&q;:&q;I am the Service Director, Supply Chain Management at ARC Advisory Group, a leading industry analyst and technology consulting company.  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I’ve been published in Supply Chain Management Review, have a weekly column in Logistics Viewpoints (www.logisticsviewpoints.com), and can be followed on Twitter @steve_scm or contacted at sbanker@arcweb.com.&q;,&q;allowEmail&q;:false},&q;shortUri&q;:&q;http://onforb.es/14VmeXv&q;,&q;displayChannel&q;:&q;business&q;,&q;contributorSince&q;:1378221300000,&q;slug&q;:&q;stevebanker&q;,&q;showNoVestPocket&q;:false,&q;embargo&q;:false,&q;primaryChannelId&q;:&q;channel_1&q;,&q;primarySectionId&q;:&q;section_111&q;,&q;enableContribContact&q;:false,&q;enableTwitterFeed&q;:false,&q;disableCanonical&q;:false,&q;disableDigest&q;:false,&q;forbesTwitterProfile&q;:{&q;screenName&q;:&q;steve_scm&q;,&q;name&q;:&q;Steve Banker&q;,&q;profileImageUrl&q;:&q;http://pbs.twimg.com/profile_images/378800000340899645/c3962a051476f08c8d0a89c7553b1ef5.jpeg&q;,&q;description&q;:&q;VP #supplychain services @arc_advisory group ;  author  \n@logisticsviewpt covering #transportation #logistics #WMS #Digital&q;,&q;createdDate&q;:1377196934000,&q;location&q;:&q;Needham, MA&q;,&q;url&q;:&q;http://t.co/VB61ZEF7zs&q;,&q;expandedUrl&q;:&q;http://logisticsviewpoints.com/&q;,&q;displayUrl&q;:&q;logisticsviewpoints.com&q;,&q;verified&q;:false},&q;inactive&q;:false,&q;primaryChannel&q;:{&q;id&q;:&q;channel_1&q;,&q;channelId&q;:&q;channel_1&q;,&q;channelName&q;:&q;Business&q;,&q;sectionId&q;:&q;section_111&q;,&q;sectionName&q;:&q;Logistics &a; Transportation&q;,&q;url&q;:&q;/logistics-transportation&q;,&q;shortName&q;:&q;Logistics&q;},&q;allowEmail&q;:false,&q;avatar_map&q;:{}}],&q;channelSection&q;:[{&q;channelId&q;:&q;channel_1&q;},{&q;channelId&q;:&q;channel_1&q;,&q;sectionId&q;:&q;section_111&q;},{&q;channelId&q;:&q;channel_1&q;,&q;sectionId&q;:&q;section_59&q;}],&q;blogType&q;:&q;individual&q;,&q;sitePage&q;:&q;forbes.com/business/blogs/stevebanker/index.html&q;,&q;displayChannel&q;:&q;business&q;,&q;vestPocketList&q;:[{&q;type&q;:&q;slide&q;,&q;uri&q;:&q;https://www.forbes.com/pictures/mlj45jggj/1-detroit/&q;,&q;image&q;:&q;http://specials-images.forbesimg.com/imageserve/026M72T8ElbzS/&q;,&q;title&q;:&q;The 10 Most Dangerous U.S. Cities&q;,&q;naturalId&q;:&q;blogAndSlideId/blog/slide/986-6336&q;,&q;count&q;:38293,&q;reason&q;:&q;MP-G&q;},{&q;type&q;:&q;blog&q;,&q;uri&q;:&q;https://www.forbes.com/sites/lizryan/2018/02/12/ten-things-only-lousy-managers-say-2/&q;,&q;image&q;:&q;https://specials-images.forbesimg.com/dam/imageserve/1022439613/960x0.jpg?fit=scale&q;,&q;title&q;:&q;Ten Things Only Lousy Managers Say&q;,&q;naturalId&q;:&q;blogAndPostId/blog/post/2989-32902&q;,&q;count&q;:0,&q;reason&q;:&q;FB&q;}],&q;generatedId&q;:&q;fkli45fdfl&q;,&q;manualDescription&q;:&q;The flood is almost biblical in scale. What could anyone do to prepare for something like that?\r\nQuite a lot, actually.&q;,&q;primaryChannelId&q;:&q;channel_1&q;,&q;primarySectionId&q;:&q;section_111&q;,&q;vestPocketPosition&q;:6,&q;siteSlug&q;:&q;stevebanker&q;,&q;preview&q;:false,&q;showComments&q;:true,&q;timestamp&q;:1504032633958,&q;statsEntities&q;:[{&q;id&q;:null,&q;name&q;:&q;Weather&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Economy&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Business&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Supply chain management&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Distribution&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Management&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Supply chain&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Walmart&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Retail&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Digital Media Agencies&q;,&q;type&q;:null,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;Supermarkets &a; Convenience Stores&q;,&q;type&q;:null,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;Scott Olson&q;,&q;type&q;:&q;Person&q;,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;Texas&q;,&q;type&q;:&q;ProvinceOrState&q;,&q;relevance&q;:0.8},{&q;id&q;:null,&q;name&q;:&q;Walmart&q;,&q;type&q;:&q;Company&q;,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;Getty Images&q;,&q;type&q;:&q;Company&q;,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;Houston&q;,&q;type&q;:&q;City&q;,&q;relevance&q;:0.2}],&q;showNoVestPocket&q;:false,&q;googleKeywords&q;:[&q;risk management&q;,&q; flood&q;,&q; houston&q;],&q;writtenByForbesStaff&q;:false,&q;templateType&q;:&q;standard&q;,&q;enableSigfile&q;:false,&q;primaryChannel&q;:{&q;id&q;:&q;channel_1&q;,&q;channelId&q;:&q;channel_1&q;,&q;channelName&q;:&q;Business&q;,&q;sectionId&q;:&q;section_111&q;,&q;sectionName&q;:&q;Logistics &a; Transportation&q;,&q;url&q;:&q;/logistics-transportation&q;,&q;shortName&q;:&q;Logistics&q;},&q;pages&q;:[&q;&l;div id=\&q;attachment_840561320\&q; class=\&q;wp-caption alignnone\&q;&g; \n &l;div class=\&q;article-body-image\&q;&g; \n  &l;img class=\&q;dam-image getty size-large wp-image-840561320\&q; src=\&q;https://specials-images.forbesimg.com/imageserve/840561320/960x0.jpg?fit=scale\&q; data-height=\&q;640\&q; data-width=\&q;960\&q; /&g; \n &l;/div&g; \n &l;div article-image-caption=\&q;\&q;&g; \n  &l;div class=\&q;caption-container\&q; ng-class=\&q;caption_state\&q;&g; \n   &l;fbs-accordion current=\&q;0\&q;&g; \n    &l;p class=\&q;wp-caption-text\&q;&g;HOUSTON, TX - AUGUST 29: People make their way out of a flooded neighborhood after it was inundated with rain water following Hurricane Harvey on August 29, 2017 in Houston, Texas. Harvey, which made landfall north of Corpus Christi August 25, has dumped nearly 50 inches of rain in and around areas Houston. (Photo by Scott Olson/Getty Images)&l;/p&g; \n   &l;/fbs-accordion&g; \n  &l;/div&g; \n &l;/div&g; \n&l;/div&g; \n&l;p&g;The flood is almost biblical in scale.&a;nbsp;What could anyone do to prepare for something like that?&l;/p&g; \n&l;p&g;Quite a lot, actually.&l;/p&g; \n&l;p&g;The bright spot, if you can say this event has any, was that it was forecast.&a;nbsp;Companies could see what was coming at them several days ahead of time.&l;/p&g; \n&l;p&g;Some&a;nbsp;supply chain disruptions are not predictable.&a;nbsp;It is possible to have contingency plans in place:&a;nbsp;If this distribution center goes down, for whatever reason, we will fulfill orders from these customers from this warehouse and orders from these customers from this warehouse.&l;/p&g; \n&l;p&g;Any good supply chain team has these kinds of contingency plans in place.&a;nbsp;These bibles can be hundreds of pages long and designate who will be doing what, chains of escalations, and how shortages of supply will be allocated across customers.&l;/p&g; \n&l;p&g; \n &l;fbs-ad position=\&q;inread\&q; progressive=\&q;\&q;&g;&l;/fbs-ad&g;&l;/p&g; \n&l;p&g;But it is always better to be warned. Great supply chain teams not only have contingency plans in place; they practice them.&a;nbsp;The nice thing about being warned is that even teams that are not great get a chance to prepare and even practice.&l;/p&g; \n&l;p&g;Some companies profit from these kinds of events. Walmart and other big retailers know that with these kinds of storms bearing down on them, consumers stock up on bottled water and other essentials. These retailers see the storm, and their flexible supply chains work to get the goods that will be in great demand into the stores.&l;/p&g; \n&l;div class=\&q;vestpocket\&q; vest-pocket=\&q;\&q;&g;&l;/div&g; \n&l;p&g;Companies can profit in other ways. Strong supply chain teams have done an end-to-end mapping of both their supply chains and competitors’ supply chains. This mapping involves includes hard-to-source components that are manufactured in that part of Texas. If this component is used across the industry and you can get a rush order into one of the few other manufacturers of similar parts before your competitors, your business takes less of a hit than your competitors.&l;/p&g; \n&l;p&g;And if your competitor has a key distribution center or plant in that part of Texas, a company knows their goods will be in short supply.&a;nbsp;Prices tend to go up in that kind of situation.&l;/p&g; \n&l;p&g;Finally, there are nonprofits that have specialized in supply chain emergency relief.&l;/p&g; \n&l;p&g;There is a whole science to this part of the profession. 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