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            <div class="byline">August 29, 2017</div>
            <h1>Hurricane Harvey Highlights Need for Disaster Plan</h1>
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                        <div class="from-name-link">
                            <strong>From</strong> <a id="news-extra-cta-title" class="spec-news" href="/human-resources-report-p17179911151/" style="">Human Resources Report</a>
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                        <p>Stay informed and ready to meet both everyday challenges and long-term 
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            <div id="news-description-section" class="description">
                <p>
    <p>
      <i>By 
      <a class="bluenobold" href="mailto:gdouglas@bna.com">Genevieve Douglas</a></i>
    </p>
    <p>Hurricane Harvey is a reminder to employers everywhere that they should evaluate their
   current risk management plans or create new ones, crisis management consultants tell
   Bloomberg BNA.
</p>
    <p>“Every company, every organization should already have some kind of business continuity
   and disaster recovery plan in place,” Vivian Marinelli, senior director of crisis
   management services at FEI Behavioral Health, told Bloomberg BNA Aug. 28. The disaster
   recovery plan has to start with a risk assessment for every potential crisis that
   could occur, she said. For example, many companies in Houston likely had a hurricane
   or inclement weather plan in place for the last decade, but such plans need to be
   updated to reflect technological advances and current best practices, Marinelli said.
</p>
    <p>Companies at a loss for where to start the planning process should initially address
   three main issues, Chandra Seymour, senior vice president of the strategic risk consulting
   practice of Marsh Risk Consulting, told Bloomberg BNA Aug. 28. This includes:
   <ul><li> setting up a damage assessment team that determines whether access to company facilities
         is possible and work can be done;
      </li><li> determining which critical activities are needed to continue business, or if a company
         has the ability to shut down for a few days; and
      </li><li> making sure all personnel are accounted for and safe, with plans in place for potential
         medical treatment, shelter, or relocations.
      </li></ul>Overall, employers have to understand their workforce’s needs and priorities and make
   sure they are addressed if disaster strikes, whether it’s how to access payment, changing
   work hours, or taking time off, Seymour said.
</p>
    <h5>Social Media Plays a Role</h5>
    <p>Employers also should consider the benefits of social media.</p>
    <p>“Social media has really changed how communities respond to natural disasters,” Seymour
   said, whether it’s Twitter crowdsourcing rescue missions or Facebook pages reuniting
   pets with families. The platforms also help individuals who are at the epicenter of
   a hurricane or other natural disaster not feel isolated and give them access to needed
   resources, she added.
</p>
    <p>Employers can use social media applications for communication in times of crisis,
   Jim Satterfield, chief executive officer of crisis management firm Firestorm, told
   Bloomberg BNA Aug. 29. For example, if a company is in the path of a hurricane, snowstorm,
   or other weather event, there is a high likelihood it will lose electricity and lose
   the ability to communicate directly with workers, but the cloud can provide an emergency
   notification plan using Facebook, he said.
</p>
    <p>Including a virtual meeting place in disaster plans makes it that much easier for
   employees to update the company on their status, Satterfield said. To make this work,
   HR should map where every employee lives. This kind of planning “pays such a disproportionate
   return on investment,” Satterfield said.
</p>
    <p>Telework technology is also making it safer for everyone because workers can get their
   jobs done from a safe distance, Seymour said.
</p>
    <h5>Be ‘Your Own First Responder’</h5>
    <p>One of the most common failures of a disaster recovery plan is not training employees
   for events that happen at work and at home, Satterfield said. All of the employees
   in Hurricane Harvey’s path should have had a plan for their families and loved ones,
   he said, because “you are your own first responder.”
</p>
    <p>Employees need to be made aware of the company crisis management plan and what their
   own responsibilities are, Seymour said.
</p>
    <p>One important way to make this happen is to practice everything that’s involved in
   the disaster plan, Marinelli said. “Planning and preparedness is critical, but it’s
   equally important to actually practice that plan, making sure it works, and making
   sure employees know the plan,” she said.
</p>
    <p>These drills not only will identify gaps in planning, but they also will give employees
   a working knowledge of what to do in case disaster hits, she added.
</p>
    <p>To contact the reporter on this story: Genevieve Douglas in Washington at 
   <a class="bluenobold" href="mailto:gdouglas@bna.com">gdouglas@bna.com</a></p>
    <p>To contact the editors responsible for this story: Peggy Aulino at 
   <a class="bluenobold" href="mailto:maulino@bna.com">maulino@bna.com</a>; Terence Hyland at 
   <a class="bluenobold" href="mailto:thyland@bna.com">thyland@bna.com</a>; Chris Opfer at 
   <a class="bluenobold" href="mailto:copfer@bna.com">copfer@bna.com</a></p>
    <p>
      <i>Copyright © 2017 The Bureau of National Affairs, Inc. All Rights Reserved.</i>
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