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<article id="node-259665" class="node node-report node-promoted node-sticky clearfix" about="/news/2017/08/29/google-s-surprising-choice-hurricane-harvey-donations" typeof="sioc:Item foaf:Document">
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<h1>Google’s surprising choice for Hurricane Harvey donations</h1>
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<img width="1336" height="1182" src="//assets.irinnews.org/s3fs-public/harveybutton.png?BhwnlyrJUIn_qOxcgGi7ZFgTGgPMM3nl" srcset="//assets.irinnews.org/s3fs-public/styles/responsive_small/public/harveybutton.png?AxiG.eRVEVGOQaV82bmCoetireS0as.9&itok=Kmlwdcby 400w, //assets.irinnews.org/s3fs-public/styles/responsive_medium/public/harveybutton.png?CHwZvTqvrkWRyfCtpJ6DrY.Jc.DIo2M.&itok=AH3mofyr 700w, //assets.irinnews.org/s3fs-public/styles/responsive_large/public/harveybutton.png?2HQcZPyEW3XcIT3BtmcK8Gcrw_Sxv1K2&itok=jcNa-Sfk 1000w" alt="Google is raising funds for the Center for Disaster Philanthropy" sizes="100vw">
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GENEVA, 29 August 2017 </div>
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<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">In the wake of Hurricane Harvey, Google has chosen a little-known Washington DC advisory group as its public donation partner. Professional aid workers and fundraisers fear it lacks the proven capacity to manage and distribute the funds and so the strategy could backfire. In an inauspicious start, the charity’s website crashed today. </span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">In times of crisis, US internet and media sites often </span><a href="https://techcrunch.com/2017/08/27/you-can-donate-to-harvey-storm-relief-through-apples-app-store-and-itunes/">suggest donating</a> to well-known non-profits like the American Red Cross or Save the Children.</p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">But the beneficiary of the “donate” button that appears on Google pages about Hurricane Harvey is the Center for Disaster Philanthropy – far from a household name, even in the aid world. It will distribute the funds to organisations it deems best placed to help.</span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">A senior aid worker contacted by IRIN, who requested anonymity, said CDP “has never handled anywhere near the money that could possibly come in”. </span><a href="https://www.facebook.com/help/1905198243136610">Facebook today also pledged to match donations to CDP</a> made through its network up to a maximum of $1 million. A flurry of activity appears to have caused the organisation’s WordPress-based website to reject visitors due to too many connections.</p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">CDP has a staff of seven, and </span><a href="http://disasterphilanthropy.org/who-we-are/financials-annual-reports/">its income in 2016 was around $4.4 million</a> – up from three million the year before. It doesn’t claim to be an operational agency. As Bob Ottenhoff, its president and CEO, told IRIN: “We don’t provide the direct services… [we] provide information to donors, to foundations and corporations, to help them to think more strategically about their disaster philanthropy.”</p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">CDP also acts as a fund manager, steering others’ donations, the model it will use for Google. The charity would not discuss details of the arrangement, but listed a “Google Disaster Consulting Grant” of $50,000 as income last year.  </span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">Depending on public sentiment and how the Google button performs, CDP could end up  handling millions of dollars of relief funds for Hurricane Harvey, fundraisers estimate. On Tuesday it unveiled its “</span><a href="http://disasterphilanthropy.org/cdp-fund/cdp-hurricane-harvey-recovery-fund/">Harvey Recovery Fund</a>”, emphasising medium- and long-term approaches. Another Harvey fundraising pool, set up by GlobalGiving, stands at about $700,000 at the time of writing. In 2005, 13 million Americans donated online for relief of hurricanes Katrina and Rita, <a href="http://www.pewinternet.org/2005/11/24/13-million-americans-made-donations-online-after-hurricanes-katrina-and-rita/">according to the Pew Research Center</a>. Public donations for Katrina topped $4 billion, according to Charity Navigator. Individual donors can have high expectations.</p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">Ottenhoff told IRIN that CDP was ready to handle any spike in funding.</span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">“We already have handled millions through other kinds of funds,” he said. “In the United States we’re the only organisation I know that is focused on disasters full-time.” CDP argues that one of its strengths is taking the longer view of disasters, including needs in the recovery period.</span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">According to one experienced humanitarian manager, Google is choosing a go-between because it doesn’t want to vet charities, and then share responsibility for any failures. </span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">The recommendation of charities by companies has become more sensitive due in part to extensive allegations of waste and inefficiency about the American Red Cross – published by writer </span><a href="http://www.slate.com/articles/business/metropolis/2017/08/don_t_give_money_to_the_red_cross_we_need_a_new_way.html">Jonathan Katz</a> and investigative outlet <a href="https://www.propublica.org/article/the-red-cross-secret-disaster">ProPublica</a>, among others.</p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">“People want their money used in real time,” said the senior aid worker. “That’s what killed the Red Cross in Haiti. They were sitting on tens of millions of dollars years later.” </span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">A disaster fundraising expert gave a mixed reaction. He said that Google was showing a “welcome sign of belated humility”, by not attempting to pick how to spend the money itself. Familiar with the work of CDP, the expert said they were “sensible folk”, and the use of an intermediary made sense. However, he also questioned the charity’s capacity and its experience to handle the expenditure and monitoring of “quite significant” sums of money. The expert noted that many disaster relief groups had tried and failed to form fundraising relationships with Google and there may be some “sour grapes” among them.</span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">The senior aid worker agreed, adding that other NGOs will be wondering: “Are you serious? Center for Disaster Philanthropy got the button on Google?!” </span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">Observers also welcomed the possibility that CDP could take a longer view and resist pressure to spend money too quickly. Another funding analyst said: </span>“CDP doesn't push funds out quickly as a rule, so they will tend to focus on medium- to long-term, which might also eliminate the dangers inherent in the need to act quickly and making decisions with imperfect information.” However, donors expect speed: “when people give in disasters they want it to start helping asap… so that's a complicated equation to balance.”</p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">In an email to IRIN, CDP stressed the capacities of its broad network, saying: “we rely on advisory committees of subject matter experts, our own board and staff experience, our team research with other donors and non-profits active in the field.”</span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">“I’m not saying they don’t know what they are doing,” the aid worker said. CDP is “careful” but has been slow in previous emergencies, he added. Senior staff at CDP have highly-regarded track records including with GuideStar and the Gates Foundation. CDP’s advisory work is well-respected, he said, but: “making them the go-to place on Google for people to donate? Wow! This is going to get huge attention.” </span></p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">Ottenhoff of CDP played down the size of the potential income, saying that typically “floods do not produce huge amounts of donations”, and declined to get into specifics on the </span><a href="http://disasterphilanthropy.org/who-we-are/google/">partnership</a>.</p>
<p> </p>
<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">Google’s spokesperson did not elaborate but said: “</span>we're working with Center for Disaster Philanthropy to make it easy for people in the US to donate in times of crisis through our SOS Alerts tool.” Google's <a href="https://www.blog.google/topics/google-org/supporting-those-affected-hurricane-harvey/">corporate giving programme</a> separately supports the <a href="http://www.redcross.org/local/texas/gulf-coast/disaster-response">American Red Cross</a>, as well as <a href="http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.9534789/k.9D36/Hurricane_Harvey.htm">Save the Children</a>, <a href="https://www.habitat.org/donate/?link=846">Habitat for Humanity</a>, and <a href="https://teamrubiconusa.org/team-rubicon-tracking-on-tropical-storm-harvey/">Team Rubicon</a>.</p>
<p> </p>
<p>UPDATE, 30 August 2017:</p>
<blockquote class="twitter-tweet" data-lang="en"><p dir="ltr" lang="en" xml:lang="en">Since publication, Google changed the button (at least the one showing in Geneva) to a $1m American Red Cross matching fund. <a href="https://t.co/E1vGIdLf7w">pic.twitter.com/E1vGIdLf7w</a></p>
<p> — Ben Parker (@BenParker140) <a href="https://twitter.com/BenParker140/status/902820637642776576">August 30, 2017</a></p></blockquote>
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<p dir="ltr"><span id="docs-internal-guid-99e43ce6-2eee-4aee-f9a8-b8d8151fce07">bp/ag</span></p>
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