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		<div _ngcontent-c30="" class="fs-text-xs" innerhtml="<span class=&quot;tweet_quote&quot;> <a href=&quot;https://twitter.com/intent/tweet?url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fmarlenahartz%2F2017%2F09%2F08%2Fwhy-we-need-a-different-approach-to-hurricanes-harvey-and-irma%2F&amp;amp;text=%E2%80%9CAs%20soon%20as%20the%20cameras%20leave%2C%20that%E2%80%99s%20when%20it%20gets%20really%20hard.%E2%80%9D%20Why%20We%20Need%20A%20New%20Approach%20to%20%23Harvey%20and%20%23Irma%3A&quot; target=&quot;_blank&quot;>&amp;#8220;As soon as the cameras leave, that&amp;#8217;s when it gets really hard,&amp;#8221; said Sanchez. &amp;#8220;Nobody parachutes into a city for a disaster and stays for the long rebuilding process unless they are a member of that community.&amp;#8221;<span></span></a></span>"><span class="tweet_quote"> <a href="https://twitter.com/intent/tweet?url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fmarlenahartz%2F2017%2F09%2F08%2Fwhy-we-need-a-different-approach-to-hurricanes-harvey-and-irma%2F&amp;text=%E2%80%9CAs%20soon%20as%20the%20cameras%20leave%2C%20that%E2%80%99s%20when%20it%20gets%20really%20hard.%E2%80%9D%20Why%20We%20Need%20A%20New%20Approach%20to%20%23Harvey%20and%20%23Irma%3A" target="_blank">“As soon as the cameras leave, that’s when it gets really hard,” said Sanchez. “Nobody parachutes into a city for a disaster and stays for the long rebuilding process unless they are a member of that community.”<span></span></a></span></div>
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<div _ngcontent-c20="" innerhtml="<div id=&quot;attachment_841027782&quot; class=&quot;wp-caption alignnone&quot;> 
 <div class=&quot;article-body-image&quot;> 
  <progressive-image class=&quot;progressive-placeholder&quot; src=&quot;https://thumbor.forbes.com/thumbor/960x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F841027782%2F960x0.jpg%3Ffit%3Dscale&quot; low-res-src=&quot;https://thumbor.forbes.com/thumbor/100x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F841027782%2F960x0.jpg%3Ffit%3Dscale&quot;></progressive-image> 
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  <div class=&quot;caption-container&quot; ng-class=&quot;caption_state&quot;> 
   <fbs-accordion current=&quot;0&quot;> 
    <p class=&quot;wp-caption-text&quot;>A woman walks down a flooded road during the aftermath of Hurricane Harvey in Houston. AFP PHOTO / Brendan Smialowski</p> 
   </fbs-accordion> 
  </div> 
 </div> 
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<p>Elliot Sanchez will never forget the powerful storm. Before Hurricane Katrina hit New Orleans, he threw a bag of clothes into his car and left. When he returned a few months later, he didn’t recognize the city&amp;nbsp;he called home.</p>
<p>“There was nothing there. The street lights didn’t work. There were no open grocery stores or restaurants,” Sanchez said.</p>
<p>Fortunately, his second-floor apartment was spared. So, Sanchez, now 31, got to work helping his neighbors rebuild what they’d lost. He spent the next decade volunteering with local nonprofits in New Orleans.</p>
<p>He helped homeowners without flood insurance strip poisonous mold from their walls and scoop layers of thick mud from their floors. He also spent a lot of time with at-risk kids at a youth center that offered free meals and a safe place to hang out. Slowly, he watched New Orleans recover. Today, he credits these small, grassroots organizations with the city's strength.</p>
<p> 
 </p>
<p class=&quot;tweet_line&quot;><span class=&quot;tweet_quote&quot;> <a href=&quot;https://twitter.com/intent/tweet?url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fmarlenahartz%2F2017%2F09%2F08%2Fwhy-we-need-a-different-approach-to-hurricanes-harvey-and-irma%2F&amp;amp;text=%E2%80%9CAs%20soon%20as%20the%20cameras%20leave%2C%20that%E2%80%99s%20when%20it%20gets%20really%20hard.%E2%80%9D%20Why%20We%20Need%20A%20New%20Approach%20to%20%23Harvey%20and%20%23Irma%3A&quot; target=&quot;_blank&quot;>“As soon as the cameras leave, that’s when it gets really hard,” said Sanchez. “Nobody parachutes into a city for a disaster and stays for the long rebuilding process unless they are a member of that community.”<span></span></a></span></p>
<p>As southeast Texas reels in Hurricane Harvey’s aftermath and Florida braces for Irma—the most powerful hurricane on record in the Atlantic Ocean—Sanchez’ story is important. Because investing in local capacity is one of the best ways to help disaster-affected communities recover and build resilience.</p>
<div class=&quot;vestpocket&quot; vest-pocket=&quot;&quot;></div>
<p>Yet, disaster responses&amp;nbsp;around the world—from southeast Texas to South Asia—have been slow to evolve. <a href=&quot;http://ifrc-media.org/interactive/1248/&quot; target=&quot;_blank&quot;>Worldwide, a mere 1.6 percent of humanitarian funding is traditionally channeled to local nonprofits</a><span>;&amp;nbsp;some years that number dips <a href=&quot;https://www.theguardian.com/global-development/2016/feb/05/aid-directly-to-local-organisations-more-effective-more-timely&quot; target=&quot;_blank&quot;>even lower</a>.&amp;nbsp;The result? Local nonprofits—often best positioned to assess and respond to disaster-related needs in their communities&amp;nbsp;in&amp;nbsp;the&amp;nbsp;long haul—don't&amp;nbsp;have the resources they need.</span></p>"><div id="attachment_841027782" class="wp-caption alignnone"> 
 <div class="article-body-image"> 
  <progressive-image class="progressive-placeholder" src="https://thumbor.forbes.com/thumbor/960x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F841027782%2F960x0.jpg%3Ffit%3Dscale" low-res-src="https://thumbor.forbes.com/thumbor/100x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F841027782%2F960x0.jpg%3Ffit%3Dscale"></progressive-image> 
 </div> 
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  <div class="caption-container" ng-class="caption_state"> 
   <fbs-accordion current="0"> 
    <p class="wp-caption-text">A woman walks down a flooded road during the aftermath of Hurricane Harvey in Houston. AFP PHOTO / Brendan Smialowski</p> 
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 </div> 
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<p class="speakable-paragraph">Elliot Sanchez will never forget the powerful storm. Before Hurricane Katrina hit New Orleans, he threw a bag of clothes into his car and left. When he returned a few months later, he didn’t recognize the city&nbsp;he called home.</p>
<p>“There was nothing there. The street lights didn’t work. There were no open grocery stores or restaurants,” Sanchez said.</p>
<p>Fortunately, his second-floor apartment was spared. So, Sanchez, now 31, got to work helping his neighbors rebuild what they’d lost. He spent the next decade volunteering with local nonprofits in New Orleans.</p>
<p>He helped homeowners without flood insurance strip poisonous mold from their walls and scoop layers of thick mud from their floors. He also spent a lot of time with at-risk kids at a youth center that offered free meals and a safe place to hang out. Slowly, he watched New Orleans recover. Today, he credits these small, grassroots organizations with the city's strength.</p>
<p> 
 </p>
<p class="tweet_line"><span class="tweet_quote"> <a href="https://twitter.com/intent/tweet?url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fmarlenahartz%2F2017%2F09%2F08%2Fwhy-we-need-a-different-approach-to-hurricanes-harvey-and-irma%2F&amp;text=%E2%80%9CAs%20soon%20as%20the%20cameras%20leave%2C%20that%E2%80%99s%20when%20it%20gets%20really%20hard.%E2%80%9D%20Why%20We%20Need%20A%20New%20Approach%20to%20%23Harvey%20and%20%23Irma%3A" target="_blank">“As soon as the cameras leave, that’s when it gets really hard,” said Sanchez. “Nobody parachutes into a city for a disaster and stays for the long rebuilding process unless they are a member of that community.”<span></span></a></span></p>
<p>As southeast Texas reels in Hurricane Harvey’s aftermath and Florida braces for Irma—the most powerful hurricane on record in the Atlantic Ocean—Sanchez’ story is important. Because investing in local capacity is one of the best ways to help disaster-affected communities recover and build resilience.</p>
<div class="vestpocket" vest-pocket=""></div>
<p>Yet, disaster responses&nbsp;around the world—from southeast Texas to South Asia—have been slow to evolve. <a href="http://ifrc-media.org/interactive/1248/" target="_blank">Worldwide, a mere 1.6 percent of humanitarian funding is traditionally channeled to local nonprofits</a><span>;&nbsp;some years that number dips <a href="https://www.theguardian.com/global-development/2016/feb/05/aid-directly-to-local-organisations-more-effective-more-timely" target="_blank">even lower</a>.&nbsp;The result? Local nonprofits—often best positioned to assess and respond to disaster-related needs in their communities&nbsp;in&nbsp;the&nbsp;long haul—don't&nbsp;have the resources they need.</span></p></div>
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	</app-root><script id="ng-templates-state" type="application/json">{&q;environmentName&q;:&q;prod&q;,&q;is_mobile&q;:false,&q;/forbesapi/content/uri.json?shortcodes=true&a;slides=true&a;type=ng&a;tickers=true&a;bvallpages=true&a;autovpslider=true&a;stream=true&a;compressimages=true&a;mobile=false&a;prgsmobileads=false&a;relativeVideo=true&a;videoplayertype=brightcove_perform_with_keyvalues&a;swimlane=&a;uri=http://www.forbes.com/sites/marlenahartz/2017/09/08/why-we-need-a-different-approach-to-hurricanes-harvey-and-irma/&q;:{&q;content&q;:{&q;id&q;:&q;content_59b1b51364aaf93961c9b664&q;,&q;naturalId&q;:&q;blogAndPostId/blog/post/5121-103&q;,&q;source&q;:&q;blogs&q;,&q;author&q;:&q;Marlena Hartz&q;,&q;title&q;:&q;Why We Need A Different Approach To Hurricanes Harvey And Irma&q;,&q;date&q;:1504883580000,&q;body&q;:&q;&l;p&g;[caption id=\&q;attachment_841027782\&q; photocredit=\&q;\&q;  align=\&q;\&q; width=\&q;960\&q;]&l;img class=\&q;dam-image getty size-large wp-image-841027782\&q; src=\&q;https://specials-images.forbesimg.com/imageserve/841027782/960x0.jpg?fit=scale\&q; data-height=\&q;638\&q; data-width=\&q;960\&q;&g; A woman walks down a flooded road during the aftermath of Hurricane Harvey in Houston. AFP PHOTO / Brendan Smialowski[/caption]\r\n\r\nElliot Sanchez will never forget the powerful storm. Before Hurricane Katrina hit New Orleans, he threw a bag of clothes into his car and left. When he returned a few months later, he didn&a;rsquo;t recognize the city&a;nbsp;he called home.\r\n\r\n&a;ldquo;There was nothing there. The street lights didn&a;rsquo;t work. There were no open grocery stores or restaurants,&a;rdquo; Sanchez said.\r\n\r\nFortunately, his second-floor apartment was spared. So, Sanchez, now 31, got to work helping his neighbors rebuild what they&a;rsquo;d lost. He spent the next decade volunteering with local nonprofits in New Orleans.\r\n\r\nHe helped homeowners without flood insurance strip poisonous mold from their walls and scoop layers of thick mud from their floors. He also spent a lot of time with at-risk kids at a youth center that offered free meals and a safe place to hang out. Slowly, he watched New Orleans recover. Today, he credits these small, grassroots organizations with the city&s;s strength.\r\n&l;p class=\&q;tweet_line\&q;&g;[tweet_quote display=\&q;&a;ldquo;As soon as the cameras leave, that&a;rsquo;s when it gets really hard.&a;rdquo; Why We Need A New Approach to #Harvey and #Irma:\&q;]&a;ldquo;As soon as the cameras leave, that&a;rsquo;s when it gets really hard,&a;rdquo; said Sanchez. &a;ldquo;Nobody parachutes into a city for a disaster and stays for the long rebuilding process unless they are a member of that community.&a;rdquo;[/tweet_quote]&l;/p&g;\r\nAs southeast Texas reels in Hurricane Harvey&a;rsquo;s aftermath and Florida braces for Irma&a;mdash;the most powerful hurricane on record in the Atlantic Ocean&a;mdash;Sanchez&a;rsquo; story is important. Because investing in local capacity is one of the best ways to help disaster-affected communities recover and build resilience.\r\n\r\nYet, disaster responses&a;nbsp;around the world&a;mdash;from southeast Texas to South Asia&a;mdash;have been slow to evolve. &l;a href=\&q;http://ifrc-media.org/interactive/1248/\&q; target=\&q;blank\&q; target=\&q;_blank\&q;&g;Worldwide, a mere 1.6 percent of humanitarian funding is traditionally channeled to local nonprofits&l;/a&g;&l;span&g;;&a;nbsp;some years that number dips &l;a href=\&q;https://www.theguardian.com/global-development/2016/feb/05/aid-directly-to-local-organisations-more-effective-more-timely\&q; target=\&q;_blank\&q;&g;even lower&l;/a&g;.&a;nbsp;The result? Local nonprofits&a;mdash;often best positioned to assess and respond to disaster-related needs in their communities&a;nbsp;in&a;nbsp;the&a;nbsp;long haul&a;mdash;don&s;t&a;nbsp;have the resources they need. \r\n&l;!--nextpage--&g;\r\nAfter a deadly&a;nbsp;earthquake struck Nepal in 2015, major aid organizations &l;a href=\&q;https://www.theguardian.com/world/2015/may/02/nepal-government-criticised-blocking-earthquake-aid-remote-areas\&q; target=\&q;_blank\&q;&g;scrambled&l;/a&g; to reach&a;nbsp;the hardest-hit communities. But &l;a href=\&q;http://www.tewa.org.np/post-earthquake-relief-recovery.php\&q; target=\&q;_blank\&q;&g;Tewa&l;/a&g;, a nonprofit founded by a Nepali woman, Rita Thapa, reported reaching 120 communities in 15 affected-districts within 70 days, often delivering the first wave of relief in struggling remote villages. Two years after the earthquake, the nonprofit continues to support those same districts, shifting&a;nbsp;its focus from emergency relief to &l;a href=\&q;https://www.globalgiving.org/projects/nepal-earthquake-relief-support/#menu/?rf=cm\&q; target=\&q;_blank\&q;&g;long-term capacity building&l;/a&g; for women survivors. Without enough resources, it&s;s a difficult mission. \&q;Rebuilding is moving at a snail&s;s pace,\&q; &l;a href=\&q;https://www.globalgiving.org/projects/nepal-earthquake-relief-support/reports/?subid=81444/?rf=cm\&q; target=\&q;_blank\&q; target=\&q;_blank\&q;&g;reports&l;/a&g; Tewa&s;s Philanthropy Manager Roshani Thapa. \&q;Just a little support and love will allow [survivors] to stand on their own two feet and contribute to their communities.\&q;\r\n\r\n[caption id=\&q;attachment_141\&q; photocredit=\&q;Tewa\&q;  align=\&q;\&q; width=\&q;640\&q;]&l;img class=\&q;size-full wp-image-141\&q; src=\&q;http://blogs-images.forbes.com/marlenahartz/files/2017/09/Tewa_Earthquake-Survivors_640.jpg?width=960\&q; alt=\&q;\&q; data-height=\&q;480\&q; data-width=\&q;640\&q;&g; Tewa is empowering women who survived a 2015 earthquake with impressive results. In one village where Tewa works, a woman started a cooperative and ran for public office.[/caption]\r\n\r\nIn an&a;nbsp;island community north of Tokyo, recovery from a&a;nbsp;2011 tsunami&a;nbsp;is also&a;nbsp;a gradual&a;nbsp;process. &l;a href=\&q;https://www.globalgiving.org/donate/15518/oisca-international/?rf=cm\&q; target=\&q;_blank\&q;&g;OISCA International&l;/a&g;&a;nbsp;has been there from Day One. The Japan-based nonprofit&a;nbsp;wants to plant&a;nbsp;500,000 Black Pine seedlings along the coast of Miyagi Prefecture. The pines are a natural shield from destructive, salty winds and sandstorms, and the project creates jobs for tsunami-displaced farmers. Six years after the tsunami, OISCA&a;nbsp;has planted thousands of trees, but its modest fundraising goal &l;a href=\&q;https://www.globalgiving.org/projects/restore-100-hectares-of-the-miyagi-coastal-forest/?rf=cm\&q; target=\&q;_blank\&q;&g;remains&a;nbsp;unmet&l;/a&g;, which in turn slows&a;nbsp;reforestation. \r\n\r\n[caption id=\&q;attachment_133\&q; photocredit=\&q;OISCA International\&q;  align=\&q;\&q; width=\&q;640\&q;]&l;img class=\&q;size-full wp-image-133\&q; src=\&q;http://blogs-images.forbes.com/marlenahartz/files/2017/09/Black-Pine-Seedling_640.jpg?width=960\&q; alt=\&q;\&q; data-height=\&q;428\&q; data-width=\&q;640\&q;&g; A Black Pine seedling, ready to be planted in a tsunami-ravaged forest in Japan.[/caption]\r\n\r\nThe need to invest in locally driven solutions, like the ones described above, emerged as the major takeaway of the &l;a href=\&q;http://ifrc-media.org/interactive/world-disasters-report-2015/\&q; target=\&q;_blank\&q;&g;2015 World Disasters Report&l;/a&g; and the &l;a href=\&q;http://news.trust.org/item/20160527141902-fmi6s/?source=fiBlogs\&q; target=\&q;_blank\&q;&g;2016 World Humanitarian Summit&l;/a&g;. In response to Hurricanes Harvey and Irma, there&a;rsquo;s promising, albeit slow, progress.\r\n\r\nA growing number of companies are choosing to support locally driven relief and recovery efforts. &l;a href=\&q;https://www.globalgiving.org/?rf=cm\&q; target=\&q;_blank\&q;&g;GlobalGiving&l;/a&g; (where I work) has seen a 139 percent increase in small and medium-sized companies that have opted to support local disaster relief after Hurricane Harvey versus after the Nepal earthquake. They&a;rsquo;re starting their own fundraisers, matching employee giving and making substantial gifts to the &l;a href=\&q;https://www.globalgiving.org/projects/hurricane-harvey-relief-fund/?rf=cm\&q; target=\&q;_blank\&q;&g;Hurricane Harvey Relief Fund&l;/a&g;, which will give vetted, local nonprofits, such as&a;nbsp;Houston-based &l;a href=\&q;https://www.globalgiving.org/projects/bakerripley-hurricane-harvey-relief/?rf=cm\&q; target=\&q;_blank\&q;&g;BakerRipley&l;/a&g;, the resources they need to meet both the immediate and long-term recovery needs of survivors. (Note: The vast &l;a href=\&q;https://www.uschamberfoundation.org/aid-event/hurricane-harvey\&q; target=\&q;_blank\&q;&g;majority&l;/a&g; of U.S. corporations that have responded to Hurricane Harvey are still giving to large disaster agencies.)\r\n\r\nOur future depends on our ability to embrace locally driven disaster recovery and risk reduction. Lessons from the past show the approach&a;nbsp;saves lives, reduces the threat of disasters and&a;nbsp;benefits&a;nbsp;the most vulnerable and at-risk people, predominantly &l;a href=\&q;http://www.newsweek.com/hurricane-harvey-likely-affect-women-more-other-group-656590\&q; target=\&q;_blank\&q;&g;women&l;/a&g; with &l;a href=\&q;https://www.washingtonpost.com/outlook/who-suffers-when-disasters-strike-the-poorest-and-most-vulnerable/2017/09/01/0efab8a2-8e65-11e7-84c0-02cc069f2c37_story.html?utm_term=.e0e2cbefba92\&q; target=\&q;_blank\&q;&g;few resources&l;/a&g; in poor communities&a;nbsp;and countries.&a;nbsp;When disaster inevitably strikes, they often &l;a href=\&q;https://www.scientificamerican.com/article/natural-disasters-by-location-rich-leave-and-poor-get-poorer/\&q; target=\&q;_blank\&q;&g;don&a;rsquo;t have the means to escape&l;/a&g; like Elliot Sanchez did. And when the cameras inevitably leave, local organizations&a;mdash; like &l;a href=\&q;http://apexyouthcenter.org/volunteer/\&q; target=\&q;_blank\&q; target=\&q;_blank\&q;&g;Apex Youth Center&l;/a&g; and &l;a href=\&q;http://tccno.org\&q; target=\&q;_blank\&q; target=\&q;_blank\&q;&g;Trinity Christian Community&l;/a&g;, where Sanchez volunteered&a;mdash;will still be there. \r\n\r\nYou can find more information about the importance&a;nbsp;of locally driven disaster recovery in &a;ldquo;&l;a href=\&q;https://www.globalgiving.org/learn/disaster-philanthropy-report/?rf=cm\&q; target=\&q;_blank\&q;&g;The Future of Disaster Philanthropy&l;/a&g;,&a;rdquo; research I recently published&a;nbsp;in partnership with GlobalGiving and The Conference Board.&l;/span&g;&l;/p&g;&q;,&q;description&q;:&q;A tiny portion of aid reaches local nonprofits, yet research shows they&s;re crucial players in long-term recovery and resiliency after major disasters.&q;,&q;image&q;:&q;https://specials-images.forbesimg.com/imageserve/841027782/960x0.jpg?fit=scale&q;,&q;type&q;:&q;blog&q;,&q;storyType&q;:&q;post&q;,&q;uri&q;:&q;http://www.forbes.com/sites/marlenahartz/2017/09/08/why-we-need-a-different-approach-to-hurricanes-harvey-and-irma/&q;,&q;comments&q;:[],&q;visible&q;:true,&q;authors&q;:[{&q;naturalId&q;:&q;blogAuthorId/blog/author/3059809&q;,&q;name&q;:&q;Marlena Hartz&q;,&q;avatars&q;:[{&q;size&q;:400,&q;image&q;:&q;https://secure.gravatar.com/avatar/d31e1009c4b567214ec3f62c5afed25c?s=400&a;d=mm&a;r=g&q;},{&q;size&q;:136,&q;image&q;:&q;https://secure.gravatar.com/avatar/d31e1009c4b567214ec3f62c5afed25c?s=136&a;d=mm&a;r=g&q;},{&q;size&q;:62,&q;image&q;:&q;https://secure.gravatar.com/avatar/d31e1009c4b567214ec3f62c5afed25c?s=62&a;d=mm&a;r=g&q;},{&q;size&q;:40,&q;image&q;:&q;https://secure.gravatar.com/avatar/d31e1009c4b567214ec3f62c5afed25c?s=40&a;d=mm&a;r=g&q;}],&q;url&q;:&q;http://www.forbes.com/sites/marlenahartz/&q;,&q;type&q;:&q;Women@Forbes&q;,&q;profileUrl&q;:&q;/sites/marlenahartz/people/marlenahartz/&q;,&q;twitterName&q;:&q;@MarlenaHartz&q;,&q;authorType&q;:&q;women&q;,&q;email&q;:&q;marlena.hartz@gmail.com&q;,&q;blog&q;:false,&q;timestamp&q;:1503029040552,&q;blogName&q;:&q;Marlena&s;s Forbes Site&q;,&q;description&q;:&q;I write about underreported trends, everyday issues and bold decisions that shape women’s lives. I&s;ve been telling stories as a journalist for more than a decade—because I believe when we share our stories, we&s;re all stronger and smarter. In 2009, I received a National Press Club fellowship to study journalism and human rights, and I have a master&s;s degree in international and intercultural communications from the University of Denver.&q;,&q;primaryBlogNaturalId&q;:&q;blogAuthorId/blog/author/blog-5121&q;,&q;shortUri&q;:&q;http://bit.ly/2uNw025&q;,&q;displayChannel&q;:&q;Entrepreneurs&q;,&q;displaySection&q;:&q;Entrepreneurs&q;,&q;contributorSince&q;:1500597064000,&q;slug&q;:&q;marlenahartz&q;,&q;showNoVestPocket&q;:false,&q;embargo&q;:false,&q;primaryChannelId&q;:&q;channel_4&q;,&q;enableContribContact&q;:true,&q;enableTwitterFeed&q;:false,&q;disableCanonical&q;:false,&q;disableDigest&q;:false,&q;forbesTwitterProfile&q;:{&q;screenName&q;:&q;MarlenaHartz&q;,&q;name&q;:&q;Marlena Hartz&q;,&q;profileImageUrl&q;:&q;http://pbs.twimg.com/profile_images/855188934309163008/1fHvtchp.jpg&q;,&q;description&q;:&q;Supporter of social justice | Seeker in the art of communications | Staffer @GlobalGiving | Contributor @WomenatForbes&q;,&q;createdDate&q;:1254249468000,&q;location&q;:&q;Washington, DC&q;,&q;url&q;:&q;https://t.co/Bm2gpjfJdh&q;,&q;expandedUrl&q;:&q;https://www.forbes.com/sites/marlenahartz/&q;,&q;displayUrl&q;:&q;forbes.com/sites/marlenah…&q;,&q;verified&q;:false},&q;inactive&q;:false,&q;primaryChannel&q;:{&q;id&q;:&q;channel_4&q;,&q;channelId&q;:&q;channel_4&q;,&q;channelName&q;:&q;Entrepreneurs&q;,&q;url&q;:&q;/entrepreneurs&q;,&q;shortName&q;:&q;Entrepreneurs&q;},&q;division&q;:&q;FC&q;,&q;allowEmail&q;:false,&q;avatar_map&q;:{}},{&q;naturalId&q;:&q;blogAuthorId/blog/author/blog-5121&q;,&q;name&q;:&q;Marlena&s;s Forbes Site&q;,&q;avatars&q;:[{&q;size&q;:0,&q;image&q;:&q;&q;},{&q;size&q;:0,&q;image&q;:&q;&q;},{&q;size&q;:0,&q;image&q;:&q;&q;},{&q;size&q;:0,&q;image&q;:&q;&q;}],&q;url&q;:&q;http://www.forbes.com/sites/marlenahartz/&q;,&q;type&q;:&q;Women@Forbes&q;,&q;profileUrl&q;:&q;https://blogs.forbes.com/marlenahartz/profile/&q;,&q;twitterName&q;:&q;MarlenaHartz&q;,&q;authorType&q;:&q;women&q;,&q;blog&q;:true,&q;timestamp&q;:1501686594799,&q;authors&q;:[&q;1988296&q;,&q;1990070&q;,&q;3059809&q;,&q;2921342&q;,&q;3007699&q;],&q;description&q;:&q;I write about underreported trends, everyday issues and bold decisions that shape women’s lives.&q;,&q;primaryBlogNaturalId&q;:&q;blogAuthorId/blog/author/blog-5121&q;,&q;primaryContributor&q;:&q;blogAuthorId/blog/author/3059809&q;,&q;primaryContributorData&q;:{&q;naturalId&q;:&q;blogAuthorId/blog/author/3059809&q;,&q;name&q;:&q;Marlena Hartz&q;,&q;avatars&q;:[{&q;size&q;:136,&q;image&q;:&q;https://secure.gravatar.com/avatar/d31e1009c4b567214ec3f62c5afed25c?s=136&a;#038;d=mm&a;#038;r=g&q;},{&q;size&q;:400,&q;image&q;:&q;https://secure.gravatar.com/avatar/d31e1009c4b567214ec3f62c5afed25c?s=400&a;#038;d=mm&a;#038;r=g&q;},{&q;size&q;:40,&q;image&q;:&q;https://secure.gravatar.com/avatar/d31e1009c4b567214ec3f62c5afed25c?s=40&a;#038;d=mm&a;#038;r=g&q;},{&q;size&q;:62,&q;image&q;:&q;https://secure.gravatar.com/avatar/d31e1009c4b567214ec3f62c5afed25c?s=62&a;#038;d=mm&a;#038;r=g&q;}],&q;blog&q;:false,&q;description&q;:&q;I’ve been telling stories as a journalist for more than a decade — because I believe everyone has a story to tell. And when we share them, we&s;re all stronger and smarter. Telling stories about underreported issues, everyday issues and bold decisions has brought me to New Mexico and Nepal and lots of place in between, including newsrooms, universities and nonprofits. In 2009, I received a National Press Club fellowship to study the intersection of journalism and human rights, and I have a master&s;s degree in international and intercultural communications from the University of Denver.&q;,&q;allowEmail&q;:false},&q;shortUri&q;:&q;http://bit.ly/2uNw025&q;,&q;displayChannel&q;:&q;Entrepreneurs&q;,&q;displaySection&q;:&q;Entrepreneurs&q;,&q;contributorSince&q;:1500583020000,&q;slug&q;:&q;marlenahartz&q;,&q;showNoVestPocket&q;:false,&q;embargo&q;:false,&q;primaryChannelId&q;:&q;channel_4&q;,&q;enableContribContact&q;:false,&q;enableTwitterFeed&q;:false,&q;disableCanonical&q;:false,&q;disableDigest&q;:false,&q;forbesTwitterProfile&q;:{&q;screenName&q;:&q;MarlenaHartz&q;,&q;name&q;:&q;Marlena Hartz&q;,&q;profileImageUrl&q;:&q;http://pbs.twimg.com/profile_images/855188934309163008/1fHvtchp.jpg&q;,&q;description&q;:&q;Supporter of social justice | Seeker in the art of communications | Staffer @GlobalGiving | Contributor 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reaches local nonprofits, yet research shows they&s;re crucial players in long-term recovery and resiliency after major disasters.&q;,&q;primaryChannelId&q;:&q;channel_4&q;,&q;vestPocketPosition&q;:6,&q;siteSlug&q;:&q;marlenahartz&q;,&q;preview&q;:false,&q;showComments&q;:true,&q;timestamp&q;:1505102435731,&q;statsEntities&q;:[{&q;id&q;:null,&q;name&q;:&q;Disaster_Accident&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Environment&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;GlobalGiving&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Target Corporation&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Hyperlink&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;Emergency management&q;,&q;type&q;:null,&q;relevance&q;:null},{&q;id&q;:null,&q;name&q;:&q;HTML 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Thapa&q;,&q;type&q;:&q;Person&q;,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;Florida&q;,&q;type&q;:&q;ProvinceOrState&q;,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;Elliot Sanchez&q;,&q;type&q;:&q;Person&q;,&q;relevance&q;:0.8},{&q;id&q;:null,&q;name&q;:&q;Brendan Smialowski&q;,&q;type&q;:&q;Person&q;,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;southeast Texas&q;,&q;type&q;:&q;Region&q;,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;Conference Board&q;,&q;type&q;:&q;Organization&q;,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;Hurricane Harvey Relief Fund&q;,&q;type&q;:&q;Organization&q;,&q;relevance&q;:0.2},{&q;id&q;:null,&q;name&q;:&q;Sanchez volunteered&q;,&q;type&q;:&q;Person&q;,&q;relevance&q;:0.8},{&q;id&q;:null,&q;name&q;:&q;Tewa&s;s Philanthropy&q;,&q;type&q;:&q;Company&q;,&q;relevance&q;:0.2}],&q;showNoVestPocket&q;:false,&q;writtenByForbesStaff&q;:false,&q;templateType&q;:&q;standard&q;,&q;enableSigfile&q;:false,&q;tweetQuotes&q;:[&q;&l;span class=\&q;tweet_quote\&q;&g; &l;a href=https://twitter.com/intent/tweet?url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fmarlenahartz%2F2017%2F09%2F08%2Fwhy-we-need-a-different-approach-to-hurricanes-harvey-and-irma%2F&a;text=%E2%80%9CAs%20soon%20as%20the%20cameras%20leave%2C%20that%E2%80%99s%20when%20it%20gets%20really%20hard.%E2%80%9D%20Why%20We%20Need%20A%20New%20Approach%20to%20%23Harvey%20and%20%23Irma%3A target=\&q;_blank\&q; data-track=\&q;article-tweet-quote\&q;&g;&a;ldquo;As soon as the cameras leave, that&a;rsquo;s when it gets really hard,&a;rdquo; said Sanchez. &a;ldquo;Nobody parachutes into a city for a disaster and stays for the long rebuilding process unless they are a member of that community.&a;rdquo;&l;span&g;&l;/span&g;&l;/a&g;&l;/span&g;&q;],&q;primaryChannel&q;:{&q;id&q;:&q;channel_4&q;,&q;channelId&q;:&q;channel_4&q;,&q;channelName&q;:&q;Entrepreneurs&q;,&q;url&q;:&q;/entrepreneurs&q;,&q;shortName&q;:&q;Entrepreneurs&q;},&q;pages&q;:[&q;&l;div id=\&q;attachment_841027782\&q; class=\&q;wp-caption alignnone\&q;&g; \n &l;div class=\&q;article-body-image\&q;&g; \n  &l;img class=\&q;dam-image getty size-large wp-image-841027782\&q; src=\&q;https://specials-images.forbesimg.com/imageserve/841027782/960x0.jpg?fit=scale\&q; data-height=\&q;638\&q; data-width=\&q;960\&q; /&g; \n &l;/div&g; \n &l;div article-image-caption=\&q;\&q;&g; \n  &l;div class=\&q;caption-container\&q; ng-class=\&q;caption_state\&q;&g; \n   &l;fbs-accordion current=\&q;0\&q;&g; \n    &l;p class=\&q;wp-caption-text\&q;&g;A woman walks down a flooded road during the aftermath of Hurricane Harvey in Houston. AFP PHOTO / Brendan Smialowski&l;/p&g; \n   &l;/fbs-accordion&g; \n  &l;/div&g; \n &l;/div&g; \n&l;/div&g;\n&l;p&g;Elliot Sanchez will never forget the powerful storm. Before Hurricane Katrina hit New Orleans, he threw a bag of clothes into his car and left. When he returned a few months later, he didn’t recognize the city&a;nbsp;he called home.&l;/p&g;\n&l;p&g;“There was nothing there. The street lights didn’t work. There were no open grocery stores or restaurants,” Sanchez said.&l;/p&g;\n&l;p&g;Fortunately, his second-floor apartment was spared. So, Sanchez, now 31, got to work helping his neighbors rebuild what they’d lost. He spent the next decade volunteering with local nonprofits in New Orleans.&l;/p&g;\n&l;p&g;He helped homeowners without flood insurance strip poisonous mold from their walls and scoop layers of thick mud from their floors. He also spent a lot of time with at-risk kids at a youth center that offered free meals and a safe place to hang out. Slowly, he watched New Orleans recover. Today, he credits these small, grassroots organizations with the city&s;s strength.&l;/p&g;\n&l;p&g; \n &l;fbs-ad position=\&q;inread\&q; progressive=\&q;\&q;&g;&l;/fbs-ad&g;&l;/p&g;\n&l;p class=\&q;tweet_line\&q;&g;&l;span class=\&q;tweet_quote\&q;&g; &l;a href=\&q;https://twitter.com/intent/tweet?url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fmarlenahartz%2F2017%2F09%2F08%2Fwhy-we-need-a-different-approach-to-hurricanes-harvey-and-irma%2F&a;amp;text=%E2%80%9CAs%20soon%20as%20the%20cameras%20leave%2C%20that%E2%80%99s%20when%20it%20gets%20really%20hard.%E2%80%9D%20Why%20We%20Need%20A%20New%20Approach%20to%20%23Harvey%20and%20%23Irma%3A\&q; target=\&q;_blank\&q;&g;“As soon as the cameras leave, that’s when it gets really hard,” said Sanchez. “Nobody parachutes into a city for a disaster and stays for the long rebuilding process unless they are a member of that community.”&l;span&g;&l;/span&g;&l;/a&g;&l;/span&g;&l;/p&g;\n&l;p&g;As southeast Texas reels in Hurricane Harvey’s aftermath and Florida braces for Irma—the most powerful hurricane on record in the Atlantic Ocean—Sanchez’ story is important. Because investing in local capacity is one of the best ways to help disaster-affected communities recover and build resilience.&l;/p&g;\n&l;div class=\&q;vestpocket\&q; vest-pocket=\&q;\&q;&g;&l;/div&g;\n&l;p&g;Yet, disaster responses&a;nbsp;around the world—from southeast Texas to South Asia—have been slow to evolve. &l;a href=\&q;http://ifrc-media.org/interactive/1248/\&q; target=\&q;_blank\&q;&g;Worldwide, a mere 1.6 percent of humanitarian funding is traditionally channeled to local nonprofits&l;/a&g;&l;span&g;;&a;nbsp;some years that number dips &l;a href=\&q;https://www.theguardian.com/global-development/2016/feb/05/aid-directly-to-local-organisations-more-effective-more-timely\&q; target=\&q;_blank\&q;&g;even lower&l;/a&g;.&a;nbsp;The result? Local nonprofits—often best positioned to assess and respond to disaster-related needs in their communities&a;nbsp;in&a;nbsp;the&a;nbsp;long haul—don&s;t&a;nbsp;have the resources they need.&l;/span&g;&l;/p&g;&q;,&q;&l;p&g;After a deadly&a;nbsp;earthquake struck Nepal in 2015, major aid organizations &l;a href=\&q;https://www.theguardian.com/world/2015/may/02/nepal-government-criticised-blocking-earthquake-aid-remote-areas\&q; target=\&q;_blank\&q;&g;scrambled&l;/a&g; to reach&a;nbsp;the hardest-hit communities. But &l;a href=\&q;http://www.tewa.org.np/post-earthquake-relief-recovery.php\&q; target=\&q;_blank\&q;&g;Tewa&l;/a&g;, a nonprofit founded by a Nepali woman, Rita Thapa, reported reaching 120 communities in 15 affected-districts within 70 days, often delivering the first wave of relief in struggling remote villages. Two years after the earthquake, the nonprofit continues to support those same districts, shifting&a;nbsp;its focus from emergency relief to &l;a href=\&q;https://www.globalgiving.org/projects/nepal-earthquake-relief-support/#menu/?rf=cm\&q; target=\&q;_blank\&q;&g;long-term capacity building&l;/a&g; for women survivors. Without enough resources, it&s;s a difficult mission. &a;quot;Rebuilding is moving at a snail&s;s pace,&a;quot; &l;a href=\&q;https://www.globalgiving.org/projects/nepal-earthquake-relief-support/reports/?subid=81444/?rf=cm\&q; target=\&q;_blank\&q;&g;reports&l;/a&g; Tewa&s;s Philanthropy Manager Roshani Thapa. &a;quot;Just a little support and love will allow [survivors] to stand on their own two feet and contribute to their communities.&a;quot;&l;/p&g;\n&l;div id=\&q;attachment_141\&q; class=\&q;wp-caption alignnone\&q;&g; \n &l;div class=\&q;article-body-image\&q;&g; \n  &l;img class=\&q;size-full wp-image-141\&q; src=\&q;//blogs-images.forbes.com/marlenahartz/files/2017/09/Tewa_Earthquake-Survivors_640.jpg?width=960\&q; alt=\&q;\&q; data-height=\&q;480\&q; data-width=\&q;640\&q; /&g; \n  &l;small class=\&q;article-photo-credit\&q;&g;Tewa&l;/small&g; \n &l;/div&g; \n &l;div article-image-caption=\&q;\&q;&g; \n  &l;div class=\&q;caption-container\&q; ng-class=\&q;caption_state\&q;&g; \n   &l;fbs-accordion current=\&q;0\&q;&g; \n    &l;p class=\&q;wp-caption-text\&q;&g;Tewa is empowering women who survived a 2015 earthquake with impressive results. In one village where Tewa works, a woman started a cooperative and ran for public office.&l;/p&g; \n   &l;/fbs-accordion&g; \n  &l;/div&g; \n &l;/div&g; \n&l;/div&g;\n&l;p&g;In an&a;nbsp;island community north of Tokyo, recovery from a&a;nbsp;2011 tsunami&a;nbsp;is also&a;nbsp;a gradual&a;nbsp;process. &l;a href=\&q;https://www.globalgiving.org/donate/15518/oisca-international/?rf=cm\&q; target=\&q;_blank\&q;&g;OISCA International&l;/a&g;&a;nbsp;has been there from Day One. The Japan-based nonprofit&a;nbsp;wants to plant&a;nbsp;500,000 Black Pine seedlings along the coast of Miyagi Prefecture. The pines are a natural shield from destructive, salty winds and sandstorms, and the project creates jobs for tsunami-displaced farmers. Six years after the tsunami, OISCA&a;nbsp;has planted thousands of trees, but its modest fundraising goal &l;a href=\&q;https://www.globalgiving.org/projects/restore-100-hectares-of-the-miyagi-coastal-forest/?rf=cm\&q; target=\&q;_blank\&q;&g;remains&a;nbsp;unmet&l;/a&g;, which in turn slows&a;nbsp;reforestation.&l;/p&g;\n&l;div id=\&q;attachment_133\&q; class=\&q;wp-caption alignnone\&q;&g; \n &l;div class=\&q;article-body-image\&q;&g; \n  &l;img class=\&q;size-full wp-image-133\&q; src=\&q;//blogs-images.forbes.com/marlenahartz/files/2017/09/Black-Pine-Seedling_640.jpg?width=960\&q; alt=\&q;\&q; data-height=\&q;428\&q; data-width=\&q;640\&q; /&g; \n  &l;small class=\&q;article-photo-credit\&q;&g;OISCA International&l;/small&g; \n &l;/div&g; \n &l;div article-image-caption=\&q;\&q;&g; \n  &l;div class=\&q;caption-container\&q; ng-class=\&q;caption_state\&q;&g; \n   &l;fbs-accordion current=\&q;0\&q;&g; \n    &l;p class=\&q;wp-caption-text\&q;&g;A Black Pine seedling, ready to be planted in a tsunami-ravaged forest in Japan.&l;/p&g; \n   &l;/fbs-accordion&g; \n  &l;/div&g; \n &l;/div&g; \n&l;/div&g;\n&l;p&g; \n &l;fbs-ad position=\&q;inread\&q; progressive=\&q;\&q;&g;&l;/fbs-ad&g;&l;/p&g;\n&l;p&g;The need to invest in locally driven solutions, like the ones described above, emerged as the major takeaway of the &l;a href=\&q;http://ifrc-media.org/interactive/world-disasters-report-2015/\&q; target=\&q;_blank\&q;&g;2015 World Disasters Report&l;/a&g; and the &l;a href=\&q;http://news.trust.org/item/20160527141902-fmi6s/?source=fiBlogs\&q; target=\&q;_blank\&q;&g;2016 World Humanitarian Summit&l;/a&g;. In response to Hurricanes Harvey and Irma, there’s promising, albeit slow, progress.&l;/p&g;\n&l;p&g;A growing number of companies are choosing to support locally driven relief and recovery efforts. &l;a href=\&q;https://www.globalgiving.org/?rf=cm\&q; target=\&q;_blank\&q;&g;GlobalGiving&l;/a&g; (where I work) has seen a 139 percent increase in small and medium-sized companies that have opted to support local disaster relief after Hurricane Harvey versus after the Nepal earthquake. They’re starting their own fundraisers, matching employee giving and making substantial gifts to the &l;a href=\&q;https://www.globalgiving.org/projects/hurricane-harvey-relief-fund/?rf=cm\&q; target=\&q;_blank\&q;&g;Hurricane Harvey Relief Fund&l;/a&g;, which will give vetted, local nonprofits, such as&a;nbsp;Houston-based &l;a href=\&q;https://www.globalgiving.org/projects/bakerripley-hurricane-harvey-relief/?rf=cm\&q; target=\&q;_blank\&q;&g;BakerRipley&l;/a&g;, the resources they need to meet both the immediate and long-term recovery needs of survivors. (Note: The vast &l;a href=\&q;https://www.uschamberfoundation.org/aid-event/hurricane-harvey\&q; target=\&q;_blank\&q;&g;majority&l;/a&g; of U.S. corporations that have responded to Hurricane Harvey are still giving to large disaster agencies.)&l;/p&g;\n&l;div class=\&q;vestpocket\&q; vest-pocket=\&q;\&q;&g;&l;/div&g;\n&l;p&g;Our future depends on our ability to embrace locally driven disaster recovery and risk reduction. Lessons from the past show the approach&a;nbsp;saves lives, reduces the threat of disasters and&a;nbsp;benefits&a;nbsp;the most vulnerable and at-risk people, predominantly &l;a href=\&q;http://www.newsweek.com/hurricane-harvey-likely-affect-women-more-other-group-656590\&q; target=\&q;_blank\&q;&g;women&l;/a&g; with &l;a href=\&q;https://www.washingtonpost.com/outlook/who-suffers-when-disasters-strike-the-poorest-and-most-vulnerable/2017/09/01/0efab8a2-8e65-11e7-84c0-02cc069f2c37_story.html?utm_term=.e0e2cbefba92\&q; target=\&q;_blank\&q;&g;few resources&l;/a&g; in poor communities&a;nbsp;and countries.&a;nbsp;When disaster inevitably strikes, they often &l;a href=\&q;https://www.scientificamerican.com/article/natural-disasters-by-location-rich-leave-and-poor-get-poorer/\&q; target=\&q;_blank\&q;&g;don’t have the means to escape&l;/a&g; like Elliot Sanchez did. And when the cameras inevitably leave, local organizations— like &l;a href=\&q;http://apexyouthcenter.org/volunteer/\&q; target=\&q;_blank\&q;&g;Apex Youth Center&l;/a&g; and &l;a href=\&q;http://tccno.org\&q; target=\&q;_blank\&q;&g;Trinity Christian Community&l;/a&g;, where Sanchez volunteered—will still be there.&l;/p&g;\n&l;p&g;You can find more information about the importance&a;nbsp;of locally driven disaster recovery in “&l;a href=\&q;https://www.globalgiving.org/learn/disaster-philanthropy-report/?rf=cm\&q; target=\&q;_blank\&q;&g;The Future of Disaster Philanthropy&l;/a&g;,” research I recently published&a;nbsp;in partnership with GlobalGiving and The Conference Board.&l;/p&g;&q;],&q;channelSectionMappings&q;:[{&q;id&q;:&q;channel_16&q;,&q;channelName&q;:&q;Women@Forbes&q;,&q;url&q;:&q;/women-at-forbes&q;},{&q;id&q;:&q;channel_16section_652&q;,&q;channelName&q;:&q;Women@Forbes&q;,&q;sectionName&q;:&q;Founders And 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